The Active Consumer

Author : Marina Bianchi
Publisher : Routledge
ISBN 13 : 113469380X
Total Pages : 288 pages
Book Rating : 4.01/5 ( download)

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Download or read book The Active Consumer written by Marina Bianchi and published by Routledge. This book was released on 2006-05-10 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

Author : Kathleen M. Newman
Publisher : Univ of California Press
ISBN 13 : 9780520936751
Total Pages : 258 pages
Book Rating : 4.52/5 ( download)

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Download or read book Radio Active written by Kathleen M. Newman and published by Univ of California Press. This book was released on 2004-05-17 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform—focusing on the failure of activists to win significant changes for commercial radio—Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence—and in some cases eliminate—radio advertising. As one example of how radio consumption was an active rather than a passive process, Newman cites The Hucksters, Frederick Wakeman's 1946 radio spoof that skewered eccentric sponsors, neurotic account executives, and grating radio jingles. The book sold over 700,000 copies in its first six months and convinced broadcast executives that Americans were unhappy with radio advertising. The Hucksters left its mark on the radio age, showing that radio could inspire collective action and not just passive conformity.

Author : Kelly Tian
Publisher : Routledge
ISBN 13 : 1136889361
Total Pages : 168 pages
Book Rating : 4.63/5 ( download)

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Download or read book Consumer-Citizens of China written by Kelly Tian and published by Routledge. This book was released on 2010-11-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.

Author : Anthi Beka
Publisher :
ISBN 13 : 9781780686172
Total Pages : 0 pages
Book Rating : 4.7X/5 ( download)

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Download or read book The Active Role of Courts in Consumer Litigation written by Anthi Beka and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Active Role of Courts in Consumer Litigation traces the emergence of a specific EU Law doctrine governing the role of the national courts in proceedings involving consumers that whilst only established more recently, has already become an important benchmark for effective consumer protection.According to the 'active consumer court' doctrine, developed in the case-law of the CJEU, national courts are required to raise, of their own motion, mandatory rules of EU consumer contract law, notably those protecting consumers from the use of unfair terms. This results in the strengthening of procedural consumer protection standards in ordinary proceedings but also in payment order proceedings, consumer insolvency proceedings or repossession proceedings directed against the primary family residence of the mortgage debtor.The considerations of contractual imbalance will now have to be taken into account in court proceedings leading, where necessary, to the reform of national procedural safeguards to protect the weaker contractual party.

Author : Candice Roberts
Publisher : Intellect (UK)
ISBN 13 : 9781783209811
Total Pages : 0 pages
Book Rating : 4.1X/5 ( download)

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Download or read book Consumer Identities written by Candice Roberts and published by Intellect (UK). This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores the notion of agency by tracing the role and activities of consumers from the pre-internet age into the possible future. Using an overview of the historical creation of consumer identity, Consumer Identities demonstrates that active consumption is not merely a product of the digital age; it has always been a means by which a person can develop identity. Grounded in the acknowledgment that identity is a constructed and contested space, the authors analyze emerging dynamics in contemporary consumerism, ongoing tensions of structure and agency in consumer identities, and the ways in which identity construction could be influenced in the future. By exploring consumer identity through examples in pop culture, the authors have created a scholarly work that will appeal to industry professionals as well as academics.

Author : Wendy Wiedenhoft Murphy
Publisher : SAGE Publications
ISBN 13 : 148335816X
Total Pages : 264 pages
Book Rating : 4.61/5 ( download)

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Download or read book Consumer Culture and Society written by Wendy Wiedenhoft Murphy and published by SAGE Publications. This book was released on 2016-07-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Culture and Society offers an introduction to the study of consumerism and consumption from a sociological perspective. Author Wendy Wiedenhoft Murphy examines what we buy, how and where we consume, the meanings attached to the things we purchase, and the social forces that enable and constrain consumer behavior. Opening chapters provide a theoretical overview and history of consumer society and featured case studies look at mass consumption in familiar contexts, such as tourism, food, and higher education. The book explores ethical and political concerns, including consumer activism, indebtedness, alternative forms of consumption, and dilemmas surrounding the globalization of consumer culture.

Author : Lizabeth Cohen
Publisher : Vintage
ISBN 13 : 0307555364
Total Pages : 578 pages
Book Rating : 4.66/5 ( download)

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Download or read book A Consumers' Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.

Author : J. Thomas Butler
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449675433
Total Pages : 268 pages
Book Rating : 4.31/5 ( download)

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Download or read book Consumer Health: Making Informed Decisions - BOOK ALONE written by J. Thomas Butler and published by Jones & Bartlett Publishers. This book was released on 2011-07-01 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Health: Making Informed Decisions is a concise, current text with the most up-to-date information about health care reform and insurance. It is devoted to the most important issues relative to consumer health issues, including advertising, dietary supplements, herbal remedies, weight management, and medications. There are in-depth analyses of the American health care system, insurance options, and consumer protection. The text also takes a critical look at complementary and alternative therapies. Throughout the text, there are guidelines for making decisions that can benefit the individual. A comprehensive list of learning objectives precede each chapter and a list of study questions conclude each chapter. The questions are designed to help the student summarize the major points of the chapter, prepare for exams, and critically analyze the material contained in the chapters. Instructor Resources: PowerPoint Presentations

Author : Graham Macdonald
Publisher : Clarendon Press
ISBN 13 : 0191515051
Total Pages : 242 pages
Book Rating : 4.57/5 ( download)

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Download or read book Teleosemantics written by Graham Macdonald and published by Clarendon Press. This book was released on 2006-09-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teleosemantics seeks to explain meaning and other intentional phenomena in terms of their function in the life of the species. This volume of new essays from an impressive line-up of well-known contributors offers a valuable summary of the current state of the teleosemantics debate.

Author :
Publisher :
ISBN 13 : 9780644332514
Total Pages : 23 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Syd Einfeld Active Consumer Award written by and published by . This book was released on 1994 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: