The Accidental Library Marketer

Author : Kathy Dempsey
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.64/5 ( download)

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Download or read book The Accidental Library Marketer written by Kathy Dempsey and published by . This book was released on 2009 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Accidental Library Marketer fills a need for library professionals and paraprofessionals who find themselves in an awkward position: They need to promote their libraries and services in the age of the internet, but they've never been taught how to do it effectively. This results-oriented A-to-Z guide by Kathy Dempsey--long-time editor of the Marketing Library Services newsletter--reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, The Accidental Library Marketer is the complete how-to resource for successful library marketing and promotion."--Cover.

Author : Tom Spitale
Publisher : John Wiley & Sons
ISBN 13 : 1118797396
Total Pages : 242 pages
Book Rating : 4.96/5 ( download)

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Download or read book The Accidental Marketer written by Tom Spitale and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

Author : Lois Stickell
Publisher : American Library Association
ISBN 13 : 0838911862
Total Pages : 122 pages
Book Rating : 4.60/5 ( download)

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Download or read book Making the Most of Your Library Career written by Lois Stickell and published by American Library Association. This book was released on 2014-01-22 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: An MLIS can provide the skill set needed to get a library job, but building a library career means knowing how to maximize your potential every step of the way. Benefiting those fresh out of library school as well as experienced professionals, career librarians from every corner of the profession offer a personal, down-to-earth view of "what it's really like out there." Filled with valuable insights into how to better launch and manage a library career, this book addresses important topics like How to work and adapt at a new organization What management expects and how to view everyday activities from that point of view How to make suggestions for change Advice on navigating the cyclical nature of a librarian's work year The rewards and challenges of professional organizations Why a library degree is valuable outside a traditional library setting Those new to the field will find the contributors' seasoned advice both inspiring and practical, while veterans of the profession will find guidance on retuning their careers in librarianship's changing environment.

Author : Pamela H. MacKellar
Publisher : Information Today, Inc.
ISBN 13 : 9781573873383
Total Pages : 436 pages
Book Rating : 4.81/5 ( download)

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Download or read book The Accidental Librarian written by Pamela H. MacKellar and published by Information Today, Inc.. This book was released on 2008 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: An American librarian who has worked in a wide range of situations over the past quarter century, MacKellar offers a guide for people who find themselves working as a librarian but have had no training in the field. Among her topics are what libraries and librarians are, developing a collection, retrieving and disseminating information, management essentials, removing barriers, public access computers, and librarian certification.

Author : Rick Detorie
Publisher : Egmont USA
ISBN 13 : 1606842447
Total Pages : 276 pages
Book Rating : 4.47/5 ( download)

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Download or read book The Accidental Genius of Weasel High written by Rick Detorie and published by Egmont USA. This book was released on 2011-04-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for the Wimpy Kid who has grown into a Wimpy Teen Larkin Pace desperately wants a new camcorder. How else is he going to become the next great filmmaker? But his dad won’t give him any money, his sister is determined to make his life miserable, and his nemesis Dalton Cooke is trying to steal his girlfriend. Now this height-challenged aspiring director must chronicle his wacky life for a freshman English assignment.

Author : Chris Lytle
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814430864
Total Pages : 241 pages
Book Rating : 4.66/5 ( download)

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Download or read book The Accidental Salesperson written by Chris Lytle and published by AMACOM Div American Mgmt Assn. This book was released on 2012-06-10 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not all salespeople plan on a career in sales. Often, sales chooses them and suddenly they find themselves in a profession they arenÆt fully prepared for. The Accidental Salesperson is the answer, providing the advice and inspiration they need to master the essentials and hit the ground running. Fully updated to reflect the changes in the marketplace, the second edition provides a much-needed roadmap anyone can use to excel in sales. Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, the book includes brand new guidance on: Selling to people who donÆt have time to meet ò Differentiating between infor mation seekers and genuine prospects ò Using social media, Skype, GoToMeeting, WebEx, and other online tools ò Building relation ships competitors canÆt steal Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales booksùthe second edition of The Accidental Salesperson guides readers through every aspect of selling to todayÆs customers.

Author : Mark Aaron Polger
Publisher : Rowman & Littlefield
ISBN 13 : 1538125811
Total Pages : 332 pages
Book Rating : 4.16/5 ( download)

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Download or read book Library Marketing Basics written by Mark Aaron Polger and published by Rowman & Littlefield. This book was released on 2019-03-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library Marketing Basics is an accessible, step-by-step, easy to understand, and “hands on” resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. It is designed for beginners who are new to library marketing.

Author : Celia Ross
Publisher : American Library Association
ISBN 13 : 0838919421
Total Pages : 265 pages
Book Rating : 4.22/5 ( download)

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Download or read book Making Sense of Business Reference written by Celia Ross and published by American Library Association. This book was released on 2020-07-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.

Author : Molly A. McCarthy
Publisher : University of Chicago Press
ISBN 13 : 022603321X
Total Pages : 309 pages
Book Rating : 4.11/5 ( download)

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Download or read book The Accidental Diarist written by Molly A. McCarthy and published by University of Chicago Press. This book was released on 2013-07-03 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this era of tweets and blogs, it is easy to assume that the self-obsessive recording of daily minutiae is a recent phenomenon. But Americans have been navel-gazing since nearly the beginning of the republic. The daily planner—variously called the daily diary, commercial diary, and portable account book—first emerged in colonial times as a means of telling time, tracking finances, locating the nearest inn, and even planning for the coming winter. They were carried by everyone from George Washington to the soldiers who fought the Civil War. And by the twentieth century, this document had become ubiquitous in the American home as a way of recording a great deal more than simple accounts. In this appealing history of the daily act of self-reckoning, Molly McCarthy explores just how vital these unassuming and easily overlooked stationery staples are to those who use them. From their origins in almanacs and blank books through the nineteenth century and on to the enduring legacy of written introspection, McCarthy has penned an exquisite biography of an almost ubiquitous document that has borne witness to American lives in all of their complexity and mundanity.

Author : Nan Badgett
Publisher : Information Today
ISBN 13 : 9781573875141
Total Pages : 0 pages
Book Rating : 4.47/5 ( download)

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Download or read book The Accidental Indexer written by Nan Badgett and published by Information Today. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: