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Author : Fred C. Poppe
Publisher : Van Nostrand Reinhold Company
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.16/5 ( download)
Download or read book The 100 Greatest Corporate and Industrial Ads written by Fred C. Poppe and published by Van Nostrand Reinhold Company. This book was released on 1983 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Julian Watkins
Publisher : Courier Corporation
ISBN 13 : 0486144089
Total Pages : 256 pages
Book Rating : 4.85/5 ( download)
Download or read book The 100 Greatest Advertisements 1852-1958 written by Julian Watkins and published by Courier Corporation. This book was released on 2012-11-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The priceless ingredient; His master's voice; 9944/100% pure; over 100 others. How they were written, their impact, and much more. Remarkable record. 130 illustratrions.
Author : Fred C. Poppe
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.03/5 ( download)
Download or read book 100 New Greatest Corporate Ads written by Fred C. Poppe and published by . This book was released on 1993-04-12 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the prestigious G. D. Crain Award, elected to the Advertising Hall of Fame, Fred Poppe presents a stimulating collection of top corporate ads chosen for their pulling power, sales, readership, attitudinal change and praise. Each ad is accompanied by an industry insider's analysis of why it worked. Also contains a complete introduction to corporate advertising including a history of the field plus tips for creating outstanding ads.
Author : Julian Lewis Watkins
Publisher :
ISBN 13 :
Total Pages : 233 pages
Book Rating : 4.79/5 ( download)
Download or read book The 100 Greatest Advertisements written by Julian Lewis Watkins and published by . This book was released on 1971 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 686 pages
Book Rating : 4.24/5 ( download)
Download or read book U.S. Industrial Outlook written by and published by . This book was released on 1987 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.55/5 ( download)
Download or read book U.S. Industrial Outlook for ... Industries with Projections for ... written by and published by . This book was released on 1982 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald M. Davis
Publisher :
ISBN 13 :
Total Pages : 692 pages
Book Rating : 4.18/5 ( download)
Download or read book The Role of the Media in Promoting and Reducing Tobacco Use written by Ronald M. Davis and published by . This book was released on 2008 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Judy Davis
Publisher : Taylor & Francis
ISBN 13 : 1317421671
Total Pages : 255 pages
Book Rating : 4.72/5 ( download)
Download or read book Pioneering African-American Women in the Advertising Business written by Judy Davis and published by Taylor & Francis. This book was released on 2016-12-08 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals some trailblazing African-American women who launched their careers during the 1960s Mad Men era, and went on to achieve prominent careers. This unique book chronicles the nature and significance of these women’s accomplishments, examines the opportunities and challenges they experienced and explores how they coped with the extensive inequities common in the advertising profession. Using a biographical narrative approach, this book examines the careers of these important African-American women who not only achieved managerial positions in major mainstream advertising agencies but also established successful agencies bearing their own names. Based on their words and memories, this study reveals experiences which are intriguing, triumphant, bittersweet and sometimes tragic. These women’s stories comprise a vital part of the historical narrative on women and African-Americans in advertising and will be instructive not only to scholars of advertising and marketing history but to future generations of advertising professionals.
Author : William T. Boehm
Publisher :
ISBN 13 :
Total Pages : 474 pages
Book Rating : 4.96/5 ( download)
Download or read book Progress Toward Eliminating Hunger in America written by William T. Boehm and published by . This book was released on 1980 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John McDonough
Publisher : Routledge
ISBN 13 : 1135949069
Total Pages : 1754 pages
Book Rating : 4.68/5 ( download)
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
