Teslas Market Entry Strategy In Germany Foreign Market Entry And Cross Cultural Business

Author : Simon Glandien
Publisher : GRIN Verlag
ISBN 13 : 3346298035
Total Pages : 25 pages
Book Rating : 4.34/5 ( download)

DOWNLOAD NOW!

Download or read book Tesla's Market Entry Strategy in Germany. Foreign Market Entry and Cross-Cultural Business written by Simon Glandien and published by GRIN Verlag. This book was released on 2020-11-18 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, , course: Cross-Cultural Business, language: English, abstract: The purpose of this paper is to analyze and evaluate the market entry of Tesla Inc. in Germany. In November 2019, Tesla revealed to build a European production plant on the outskirts of Berlin in Germany. The aim of this paper is to give account to the foreign market entry of Tesla Inc. in Germany. This leads to the following research question that guides this paper: What could be business success factors and threats of Tesla's strategy to enter the German automotive industry market? Tesla Inc. (former Tesla Motors Inc.) is a car manufacturer and sells fully electric vehicles, energy storage systems as well as installs, operates and maintains solar and energy storage products (Reuters, n.d.). The company was founded in 2003 by a group of engineers. In 2008 Tesla launched their first electric vehicle to the market (Tesla, n.d.). “Tesla’s mission is to accelerate the world’s transition to sustainable energy”, so the car manufacturer. So far most of the Tesla vehicles are produced and assembled in the United States at its main Tesla Factory in Fremont, California. To that Tesla operates other, multiple production and assembly plants, named Gigafactory, such as in Fremont, California (Giga Nevada) and in Buffalo, New York (Giga New York). Recently, in 2019, Tesla opened its first Gigafactory outside the American region in Shanghai, China (Giga Shanghai). A strategic step to internationalize the company and to enter the Chinese market. This strategic action can be explained by the fact that China is the largest car market in the world and the government is speeding up the expansion of electric mobility. Furthermore, manufacturing in Shanghai saves Tesla from having to transport its vehicles overseas and avoids import duties incurred in China for cars from the United States. However, the company is not just expanding its manufacturing into China.

Author : Andreas Kauerhof
Publisher : GRIN Verlag
ISBN 13 : 3668407304
Total Pages : 33 pages
Book Rating : 4.05/5 ( download)

DOWNLOAD NOW!

Download or read book Tesla Motors Inc. Market Entry Strategy in Germany written by Andreas Kauerhof and published by GRIN Verlag. This book was released on 2017-03-01 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Munich, language: English, abstract: The author of this assignment reviews the Tesla’s business model approach and its strategy in the non-domestic German market. Tesla’s firm specific advantages are especially related to innovation of the vehicle, the battery and the infrastructure. Tesla Motors follows a product strategy entering from premium market and moving towards mass market. After starting with a high-price Roadster model Tesla launched the more affordable Sedan and a SUV model. In 2017 Tesla plans to launch its first mass market EV. Tesla shows a new value chain in the automotive industry by a deep of vertical integration from EVs manufacturing towards software, recharging network and battery manufacturing. Tesla entered the German market to export premium EVs. The Automaker also builds a charging network in Germany and prepares the market for its future mass production Model 3 coming in 2017. This work consists of three major parts. The first part deals with the theoretical background of international strategies for MNEs. The second part describes Tesla as a company and its strategy. The last part analyzes the competitive advantages of Tesla and shows how they are used to enter the German market. This work ends with a final reflection and a conclusion of the research.

Author : Thomas Wagner
Publisher : GRIN Verlag
ISBN 13 : 3640384164
Total Pages : 25 pages
Book Rating : 4.67/5 ( download)

DOWNLOAD NOW!

Download or read book Foreign Market Entry and Culture written by Thomas Wagner and published by GRIN Verlag. This book was released on 2009-07 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Miscellaneous, grade: 1,3, University of Aarhus, course: Culture and International Business, language: English, abstract: Going abroad is nowadays much more easy due to the continuous globalization process with lower transportation costs and immediate information exchange. Especially during the last decades firms have increasingly committed themselves to global markets in order to exploit cost advantages through lower labour costs or in order to follow the demand for their products (Barkema et al. 1996:164). A firm seeking to perform in a foreign market by establishing a business function (e.g. production management, distribution) has to choose the best mode of entry which is very relevant for the success of foreign operations and therefor an important issue. But foreign market entry does not come along without any costs especialy in cultural distant countries. The impact of differences in national culture, measured as cultural distance between the home country of Multinational Enterprises (MNEs) and the country of operation is a very important issue and therefor worth to examine. The main questions the paper tries to answer is: In which ways does culture matter in the internationalization process of a firm? How does culture affect the choice of market entry and which problems arise due to cultural differneces? Which impediments regarding culture have firms to deal with when going to China?

Author : Christoph Lymbersky
Publisher : Christoph Lymbersky
ISBN 13 : 3981216202
Total Pages : 35 pages
Book Rating : 4.02/5 ( download)

DOWNLOAD NOW!

Download or read book Market Entry Strategies written by Christoph Lymbersky and published by Christoph Lymbersky. This book was released on 2008 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Mario Glowik
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110653133
Total Pages : 264 pages
Book Rating : 4.37/5 ( download)

DOWNLOAD NOW!

Download or read book Market Entry Strategies written by Mario Glowik and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This entirely revised and updated third edition of Market Entry Strategies continues to combine the profound explanation of internationalization theories and concepts with real-life firm cases. Reviewing the readers’ valuable feedback from successful previous editions this version targets to improve the readability. New firm cases of Delivery Hero and Tesla contribute to broaden the books’ industry focus. Particular attention is paid on the case studies developed to exercise in light of business practice what is theoretically taught and explained in the textbook. Through its link to digital learning tools such as charts available to the public at YouTube this new edition provides best pre-requisites for distance learning environments.

Author : Lars Steilmann
Publisher : GRIN Verlag
ISBN 13 : 3668560374
Total Pages : 27 pages
Book Rating : 4.76/5 ( download)

DOWNLOAD NOW!

Download or read book An evaluation of joint venture as a mode of entry. The example of "Volkswagen" written by Lars Steilmann and published by GRIN Verlag. This book was released on 2017-10-31 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Essen, language: English, abstract: In the last years the globalisation has increased the competition amongst the companies and forced them to enter foreign markets. The development of a market entry strategy is very complex and has long-term concerns for a company. Therefore choosing an adequate market entry strategy is of great significance. This term paper is concerned with the evaluation of joint venture as a mode of entry for the German car manufacturer Volkswagen entering the Chinese market. Therefore I will give a theoretical introduc-tion into international market entry strategies and clarify advantages and disadvantages in chapter two. In the next chapter the emergence of possible market entry strategy for the Chinese market is checked. Therefore, the importance of the Chinese market will be shown at the beginning. Then the when and where will be explained. The fourth chapter shows Volkswagen ́s way for entering the Chinese market.

Author : Mike Kleinemaß
Publisher : GRIN Verlag
ISBN 13 : 3638603091
Total Pages : 16 pages
Book Rating : 4.96/5 ( download)

DOWNLOAD NOW!

Download or read book International Business: Foreign market entry principles written by Mike Kleinemaß and published by GRIN Verlag. This book was released on 2007-01-14 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 70%, New College Durham, course: International Business, 7 entries in the bibliography, language: English, abstract: Today’s business worldwide is characterized by the impact of globalization. As the world has become more interconnected international business is almost omnipresent. This report of international business focuses on foreign market entry strategies of two companies which have chosen to expand their operations in recent times. In the race for corporate global expansion, international companies constantly evaluate a range of locations and mix of strategies appropriate to succeed abroad. A general overview about commonly proven foreign market entry principles provides the reader with the essential framework. The author chose corporate examples from different industries, such as the British grocery retailer Tesco PLC and the German machine tool manufacturer Deckel Maho Gildemeister AG and delivers deep insights into the market conditions. The market entries take place in two contrasting nations such as China and the USA, whereas each case study contains an in-depth research of the economic freedom.

Author : Christian Herbst
Publisher : GRIN Verlag
ISBN 13 : 3638385574
Total Pages : 82 pages
Book Rating : 4.72/5 ( download)

DOWNLOAD NOW!

Download or read book Entry strategies in the Chinese market written by Christian Herbst and published by GRIN Verlag. This book was released on 2005-06-09 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Trade and Distribution, grade: 1,7, Stralsund University of Applied Sciences, language: English, abstract: [...] Those milestones will be outlined in the following chapters. Concerning the structure of this thesis, it will start off by giving a general description of the Chinese market and its economic development, as well as trade and investment opportunities and motives. After that, an overview of the Chinese culture will be given, including a description of Chinese behavioural patterns and the difference to German behaviour. Furthermore negotiation style and techniques will be pointed out. Based on all the information given, potential entry strategies will then be pointed out, including each strategy’s advantages and disadvantages. Besides, industrial and foreign direct investment opportunities policies regulated by the Chinese government will be illustrated and major investment opportunities will be outlined. This chapter is followed by a description of the choice of location, which also includes an overview about certain investment incentives which are offered in specific regions. The following chapter deals with a complete risk analysis for the Chinese market. The second but last chapter deals with companies, which have managed to enter the Chinese market. This chapter also includes a description of the reasons why these companies have been so successful in accessing the Chinese market. Finally, the most important information will be summarized and a final conclusion will be drawn. Figures and tables are part of the appendix.

Author : Ramona Blietz
Publisher : GRIN Verlag
ISBN 13 : 3668336547
Total Pages : 90 pages
Book Rating : 4.44/5 ( download)

DOWNLOAD NOW!

Download or read book Market Entry Concepts of Chinese Automotive Companies into the European Market written by Ramona Blietz and published by GRIN Verlag. This book was released on 2016-11-08 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Economics - International Economic Relations, grade: 1,3, Berlin School of Economics and Law (IMB), language: English, abstract: This paper investigates Chinese automotive companies’ internationalisation activities into the European market. They are still short on experience and young in history. Since the Chinese economy has only gradually liberalised after 1978, the industry has been highly influenced by joint venture activities with foreign automobile companies in China.12 years ago, Chinese automotive companies started to internationalise. Dunning’s eclectic paradigm is utilized as academic foundation and related motives and entry modes are aligned to current Chinese activities. In early attempts to enter Europe there was a predominant resource-seeking motive, while later market-seeking reasons became more obvious and have dominated the activities since. So far, ownership-specific advantages do not play a major role in terms of valuable intangible assets like patents, whereas location specific determinants are significant, especially in terms of governmental impact. Additional home market advantages in labour endowment, resources, legal environment and strong finan- cial resources give Chinese automakers an edge and prepare them to further internationalise. However, regarding all OLI forces, there are still no outweighing advantages over European competitors. The interviewed experts do not expect a noticeable market entry with significant sales volume within the next ten years. To date, Chinese exports and FDI in Europe are the most relevant modes even though visibility is marginal. According to industry experts, companies like Qoros, BYD and Geely are possible candidates to succeed on the European market in the future. Other brands, which failed to enter Europe, e.g. due to lacking safety standards, are yet still opinion-forming. It is concluded, that if China’s automotive industry consolidates and advances technologically, it will be prepared to successfully compete on global markets, in particular Europe. The acquisition of European car manufacturers represent – in this context – a feasible possibility to speed up the process and offset technological deficiencies.

Author : Nima Rezaei
Publisher : Springer Nature
ISBN 13 : 3030946517
Total Pages : 738 pages
Book Rating : 4.17/5 ( download)

DOWNLOAD NOW!

Download or read book Transdisciplinarity written by Nima Rezaei and published by Springer Nature. This book was released on 2022-11-13 with total page 738 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume book aims at discussing transdisciplinary approaches to address common problems. By working transdisciplinarily, researchers coming from different disciplines can work jointly using a shared conceptual framework bringing together disciplinary-specific theories and concepts. There are numerous barriers that can obstruct effective communication between different cultures, communities, religions and geographies. This book shows that through bringing together different disciplines, researchers not only can surpass these barriers but can effectively produce new venues of thought that can positively affect the development and evolution of research and education. The book discusses new and emerging applications of knowledge produced by transdisciplinary efforts and covers the interplay of many disciplines, including agriculture, economics, mathematics, engineering, industry, information technology, marketing, nanoscience, neuroscience, space exploration, human-animal relationships, among others. Consequently, it also covers the relationship between art and science, as one of the most remarkable transdisciplinary approaches that paves the way for new methods in engineering, design, architecture and many other fields.