How to Create Effective TV Commercials

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Author :
Publisher : N T C Business Books
ISBN 13 : 9780844230313
Total Pages : 0 pages
Book Rating : 4.16/5 ( download)

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Book Synopsis How to Create Effective TV Commercials by : Huntley Baldwin

Download or read book How to Create Effective TV Commercials written by Huntley Baldwin and published by N T C Business Books. This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Companion to Television

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Publisher : John Wiley & Sons
ISBN 13 : 140519877X
Total Pages : 649 pages
Book Rating : 4.76/5 ( download)

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Book Synopsis A Companion to Television by : Janet Wasko

Download or read book A Companion to Television written by Janet Wasko and published by John Wiley & Sons. This book was released on 2009-12-21 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Television is a magisterial collection of 31 original essays that charter the field of television studies over the past century Explores a diverse range of topics and theories that have led to television’s current incarnation, and predict its likely future Covers technology and aesthetics, television’s relationship to the state, televisual commerce; texts, representation, genre, internationalism, and audience reception and effects Essays are by an international group of first-rate scholars For information, news, and content from Blackwell's reference publishing program please visit www.blackwellpublishing.com/reference/

Acting in Television Commercials for Fun and Profit, 4th Edition

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Author :
Publisher : Crown Archetype
ISBN 13 : 0307452573
Total Pages : 274 pages
Book Rating : 4.73/5 ( download)

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Book Synopsis Acting in Television Commercials for Fun and Profit, 4th Edition by : Squire Fridell

Download or read book Acting in Television Commercials for Fun and Profit, 4th Edition written by Squire Fridell and published by Crown Archetype. This book was released on 2009-02-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to Commercial Success Acting in television commercials is a highly competitive business, but it can also be very lucrative. Whether you’re looking for your first break or want to take your acting career to the next level, Squire Fridell will give you the insider’s edge. Arguably the king of TV commercials, Fridell distills four decades of experience in this comprehensive, humorously written guide that has been indispensable to aspiring TV commercial actors since the first edition hit the shelves in 1980. This fully updated fourth edition gives the lowdown on how online and digital technologies have changed the industry and tells you everything you need to know about: • Getting a terrific headshot • Writing a winning résumé • Finding (and keeping) the perfect agent • Honing the skills that every serious commercial actor should have • Auditioning well and getting the job • Using the best online services for posting your headshot, résumé, and reel You’ll learn how to launch your commercial acting career and–more important–how to sustain it and be successful.

The Multimodal Analysis of Television Commercials

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Author :
Publisher : Universitat de València
ISBN 13 : 8437092116
Total Pages : 217 pages
Book Rating : 4.19/5 ( download)

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Book Synopsis The Multimodal Analysis of Television Commercials by : Barry Pennock Speck

Download or read book The Multimodal Analysis of Television Commercials written by Barry Pennock Speck and published by Universitat de València. This book was released on 2013-10-31 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta colección incluye una rica variedad de enfoques a los complejos entendimientos de los sureños con el cambio y los avances reflejados en la literatura, la historia y la cultura de esta región tan característica. Los colaboradores de ambas partes del Atlántico abordan viajes introspectivos de peregrinación literaria, arrojan nueva luz sobre la historia del movimiento de los derechos civiles, así como su reflejo en la literatura, analizan las transacciones desde la literatura hacia el cine, trazan las peregrinaciones religiosas tanto en la historia como en el cine, y siguen a un gran número de autores y personajes literarios en sus viajes a través del Sur o en su huida forzosa o voluntaria de él, en busca de otros lugares donde puedan hallar refugio o donde puedan sembrar las simientes de un nuevo comienzo.

Acting in Television Commercials for Fun and Profit

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Author :
Publisher : Three Rivers Press (CA)
ISBN 13 : 0517884372
Total Pages : 221 pages
Book Rating : 4.79/5 ( download)

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Book Synopsis Acting in Television Commercials for Fun and Profit by : Squire Fridell

Download or read book Acting in Television Commercials for Fun and Profit written by Squire Fridell and published by Three Rivers Press (CA). This book was released on 1986 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular television commercial actor Squire Fridell updates his classic guide of inside tips and advice for breaking into the commercial business and for continuing to get work. This revision includes completely new lists of agents, union offices, and publications along with Squire's essential guidelines for industry entries.

The Ad-Makers

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Publisher : CRC Press
ISBN 13 : 1136016961
Total Pages : 177 pages
Book Rating : 4.67/5 ( download)

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Book Synopsis The Ad-Makers by : Tom von Logue Newth

Download or read book The Ad-Makers written by Tom von Logue Newth and published by CRC Press. This book was released on 2013-10-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry

Writing Music for Television and Radio Commercials (and more)

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Publisher : Scarecrow Press
ISBN 13 : 0810862190
Total Pages : 271 pages
Book Rating : 4.97/5 ( download)

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Book Synopsis Writing Music for Television and Radio Commercials (and more) by : Michael Zager

Download or read book Writing Music for Television and Radio Commercials (and more) written by Michael Zager and published by Scarecrow Press. This book was released on 2008-07-17 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook describes the process of composing, arranging, orchestrating, and producing music for jingles and commercials, and provides a comprehensive overview of the commercial music business. Rewritten and reformatted to increase readability and use in the classroom, this second edition includes new chapters on theatrical trailers, video games, Internet commercials, Web site music, and made-for-the-Internet video.

Designing and Producing the Television Commercial

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Publisher : Addison-Wesley Longman
ISBN 13 : 9780205365388
Total Pages : 0 pages
Book Rating : 4.88/5 ( download)

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Book Synopsis Designing and Producing the Television Commercial by : Larry Elin

Download or read book Designing and Producing the Television Commercial written by Larry Elin and published by Addison-Wesley Longman. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing and Producing the Television Commercial explains the business, art, and technology of creating a commercial from the development of the client's message to postproduction. This text is ideal for readers who want to become producers, directors, or writers at an advertising agency, production company, or with an advertiser.

Effective Television Advertising

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Author :
Publisher : Free Press
ISBN 13 : 9780669117516
Total Pages : 178 pages
Book Rating : 4.1X/5 ( download)

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Book Synopsis Effective Television Advertising by : David W. Stewart

Download or read book Effective Television Advertising written by David W. Stewart and published by Free Press. This book was released on 1986 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Analyzing Music in Advertising

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Author :
Publisher : Routledge
ISBN 13 : 1317671902
Total Pages : 183 pages
Book Rating : 4.09/5 ( download)

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Book Synopsis Analyzing Music in Advertising by : Nicolai Graakjaer

Download or read book Analyzing Music in Advertising written by Nicolai Graakjaer and published by Routledge. This book was released on 2014-11-27 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify its audience. This book focuses on music in commercials from an interpretive text analytical perspective, answering hitherto neglected questions: What characterizes music in commercials compared to other commercial music and other music on TV? How does music in commercials relate to music ‘outside’ the universe of commercials? How and what can music in commercials signify? Author Nicolai Graakjær sets a new benchmark for the international scholarly study of music on television and its pervading influence on consumer choice.