Television Audiences Across The World

Author : J. Bourdon
Publisher : Springer
ISBN 13 : 1137345101
Total Pages : 256 pages
Book Rating : 4.03/5 ( download)

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Download or read book Television Audiences Across the World written by J. Bourdon and published by Springer. This book was released on 2014-01-24 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.

Author : J. Bourdon
Publisher : Springer
ISBN 13 : 1137345101
Total Pages : 274 pages
Book Rating : 4.03/5 ( download)

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Download or read book Television Audiences Across the World written by J. Bourdon and published by Springer. This book was released on 2014-01-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.

Author : Michael Curtin
Publisher : Univ of California Press
ISBN 13 : 0520251342
Total Pages : 354 pages
Book Rating : 4.42/5 ( download)

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Download or read book Playing to the World's Biggest Audience written by Michael Curtin and published by Univ of California Press. This book was released on 2007-08-02 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, and the escalation of democracy movements. This book examines the prospect of a global Chinese audience.

Author : Elizabeth Evans
Publisher :
ISBN 13 : 9780415712361
Total Pages : 0 pages
Book Rating : 4.6X/5 ( download)

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Download or read book Transmedia Television written by Elizabeth Evans and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Transmedia Television' explores attitudes towards the dramatic changes that television has undergone since the turn of the 21st century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.

Author : Mike Proulx
Publisher : John Wiley & Sons
ISBN 13 : 1118239652
Total Pages : 225 pages
Book Rating : 4.50/5 ( download)

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Download or read book Social TV written by Mike Proulx and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Author : Vilde Schanke Sundet
Publisher : Springer Nature
ISBN 13 : 303066418X
Total Pages : 153 pages
Book Rating : 4.83/5 ( download)

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Download or read book Television Drama in the Age of Streaming written by Vilde Schanke Sundet and published by Springer Nature. This book was released on 2021-04-02 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines television drama in the age of streaming—a time when television has been reshaped for national and international consumption via both linear ‘flow’ and on-demand user modes. It builds on an in-depth study of the Norwegian public service broadcaster (NRK) and some of its game-changing drama productions (Lilyhammer, SKAM, blank). The book portrays the formative first decade of television streaming (2010-2019), how new streaming services and incumbent television providers intersect and act in a new drama landscape, and how streaming impacts existing television production cultures, publishing models and industry-audience relations. The analysis draws on insight gained through more than a hundred interviews with television experts and fans, hundreds of hours of observations, and unique access to industry conferences, meetings, working documents, and ratings. The book combines perspectives from production studies, media industry studies, and fan studies to inform its analysis.

Author : Ole J. Mjøs
Publisher : Bloomsbury Publishing
ISBN 13 : 1350348732
Total Pages : 273 pages
Book Rating : 4.38/5 ( download)

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Download or read book An Introduction to Global Media for the Twenty-First Century written by Ole J. Mjøs and published by Bloomsbury Publishing. This book was released on 2022-12-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Introduction to Global Media for the Twenty-First Century provides a thorough introduction to the field of global media today. The book presents the key changes taking place as the global media landscape evolves, and the main theories of the field, that explain these developments. Tracing, first, the formative development of an international and global media landscape throughout the 20th century from the telegraph, television and film export, and transnational television to the Internet, the book then focuses on developments in the 21st century. This includes: the digitization of the global media and communications sector; the popularization of the Internet and digital infrastructure such as the smartphone and platforms; the emergence of global online media and services; the production and distribution of digital media content; and the exploitation of user data. Case studies illustrate key developments throughout the book. The book shows how the field is characterized by a continuity of critical concerns in relation to power, influence, and domination; media user empowerment and exploitation; and social and sustainable development and democratic conditions, as well as geopolitical shifts, in a global context.

Author : Patrick Barwise
Publisher : SAGE
ISBN 13 : 1849207208
Total Pages : 221 pages
Book Rating : 4.01/5 ( download)

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Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE. This book was released on 1988-11-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

Author : Jason Mittell
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.26/5 ( download)

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Download or read book Television and American Culture written by Jason Mittell and published by Oxford University Press, USA. This book was released on 2010 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring television at once as a technological medium, an economic system, a facet of democracy, and a part of everyday life, this landmark text uses numerous sidebars and case studies to demonstrate the past, immediate, and far-reaching effects of American culture on television--and television's influence on American culture. Arranged topically, the book provides a broad historical overview of television while also honing in on such finer points as the formal attributes of its various genres and its role in gender and racial identity formation.

Author : Ole J. Mjos
Publisher : Routledge
ISBN 13 : 1136463283
Total Pages : 192 pages
Book Rating : 4.80/5 ( download)

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Download or read book Music, Social Media and Global Mobility written by Ole J. Mjos and published by Routledge. This book was released on 2013-07-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the relationship between media, communication and globalization, explored through the unique empirical study of electronic music practitioners’ use of the global social media: MySpace, Facebook, YouTube and Twitter. To understand the significance of the emerging nexus between social media and music in a global context, the book explores various aspects of production, distribution and consumption among electronic music practitioners as they engage with global social media, as well as a historical, political and economic exposition of the rise of this global social media environment. Drawing on interview-based research with electronic music artists, DJs, producers and managers, together with the historical portrayal of the emergence of global social media this pioneering study aims to capture a development taking place in music culture within the wider transformations of the media and communications landscape; from analogue to digital, from national to global, and from a largely passive to more active media use. In doing so, it explores the emergence of a media and communications ecology with increased mobility, velocity and uncertainty. The numerous competing, and rapidly growing and fading social media exemplify the vitality and volatility of the transforming global media, communication and cultural landscape. This study suggests that the music practitioner’s relationship with MySpace, Facebook, YouTube and Twitter and the key characteristics of these global social media, alter aspects of our practical and theoretical understandings of the process of media globalization. The book deploys an interdisciplinary approach to media globalization that takes into account and articulates this relationship, and reflects the enduring power equations and wider continuities and changes within the global media and communications sphere.