Television And Its Viewers

Author : James Shanahan
Publisher : Cambridge University Press
ISBN 13 : 9780521587556
Total Pages : 286 pages
Book Rating : 4.57/5 ( download)

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Download or read book Television and Its Viewers written by James Shanahan and published by Cambridge University Press. This book was released on 1999-09-09 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. James Shanahan and Michael Morgan, both distinguished researchers in this field, scrutinize cultivation through detailed theoretical and historical explication, critical assessments of methodology, and a comprehensive 'meta-analysis' of twenty years of empirical results. They present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment. They argue that cultivation theory offers a unique and valuable perspective on the role of television in twentieth-century social life. Television and its Viewers, the first book-length study of its type, will be of interest to students and scholars in communication, sociology, political science and psychology and contains an introduction by the seminal figure in this field, George Gerbner.

Author : James Shanahan
Publisher :
ISBN 13 :
Total Pages : 281 pages
Book Rating : 4.93/5 ( download)

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Download or read book Television and Its Viewers written by James Shanahan and published by . This book was released on 2003 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television and its Viewers reviews 'cultivation' research, which investigates the relationship between exposure to television and beliefs about the world. Shanahan and Morgan present a sweeping historical view of television as a technology and as an institution. Shanahan and Morgan's study looks forward as well as back, to the development of cultivation research in a new media environment.

Author : Jim Shanahan
Publisher :
ISBN 13 :
Total Pages : 267 pages
Book Rating : 4.48/5 ( download)

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Download or read book Television and Its Viewers written by Jim Shanahan and published by . This book was released on 1999 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Laurie Oullette
Publisher : Columbia University Press
ISBN 13 : 0231529317
Total Pages : 299 pages
Book Rating : 4.10/5 ( download)

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Download or read book Viewers Like You written by Laurie Oullette and published by Columbia University Press. This book was released on 2012-07-24 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: How "public" is public television if only a small percentage of the American people tune in on a regular basis? When public television addresses "viewers like you," just who are you? Despite the current of frustration with commercial television that runs through American life, most TV viewers bypass the redemptive "oasis of the wasteland" represented by PBS and turn to the sitcoms, soap operas, music videos, game shows, weekly dramas, and popular news programs produced by the culture industries. Viewers Like You? traces the history of public broadcasting in the United States, questions its priorities, and argues that public TV's tendency to reject popular culture has undermined its capacity to serve the people it claims to represent. Drawing from archival research and cultural theory, the book shows that public television's perception of what the public needs is constrained by unquestioned cultural assumptions rooted in the politics of class, gender, and race.

Author : Ray Barfield
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0275998711
Total Pages : 176 pages
Book Rating : 4.14/5 ( download)

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Download or read book A Word from Our Viewers written by Ray Barfield and published by Bloomsbury Publishing USA. This book was released on 2007-11-30 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracing public and critical responses to TV from its pioneering days, this book gathers and gives context to the reactions of those who saw television's early broadcasts—from the privileged few who witnessed experimental and limited-schedule programming in the 1920s and 1930s, to those who bought TV sets and hoisted antennae in the post-World War II television boom, to still more who invested in color receivers and cable subscriptions in the 1960s. While the first two major sections of this study show the views of television's first broad public, the third section shows how social and media critics, literary and visual artists, and others have expressed their charmed or chagrinned responses to television in its earliest decades. Media-jaded Americans, especially younger ones, would be surprised to know how eagerly their forebears anticipated the arrival of television. Tracing public and critical responses to TV from its pioneering days, this book gathers and gives context to the reactions of those who saw television's early broadcasts-from the privileged few who witnessed experimental and limited-schedule programming in the 1920s and 1930s, to those who bought TV sets and hoisted antennae in the post-World War II television boom, to still more who invested in color receivers and cable subscriptions in the 1960s. Viewers' comments recall the excitement of owning the first TV receiver in the neighborhood, show the vexing challenges of reception, and record the pleasure that all young and many older watchers found in early network and local programs from the beginning to the fast-changing 1960s. While the first two major sections of this study show the views of television's first broad public, the third section shows how social and media critics, literary and visual artists, and others have expressed their charmed or chagrinned responses to television in its earliest decades.

Author : Clara E. Rodríguez
Publisher : NYU Press
ISBN 13 : 1479818526
Total Pages : 237 pages
Book Rating : 4.25/5 ( download)

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Download or read book America, As Seen on TV written by Clara E. Rodríguez and published by NYU Press. This book was released on 2018-03-20 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finalist, 2020 Latino Book Awards, Best Academic Themed Book The surprising effects of American TV on global viewers As a dominant cultural export, American television is often the first exposure to American ideals and the English language for many people throughout the world. Yet, American television is flawed, and, it represents race, class, and gender in ways that many find unfair and unrealistic. What happens, then, when people who grew up on American television decide to come to the United States? What do they expect to find, and what do they actually find? In America, As Seen on TV, Clara E. Rodríguez surveys international college students and foreign nationals working or living in the US to examine the impact of American television on their views of the US and on their expectations of life in the United States. She finds that many were surprised to learn that America is racially and economically diverse, and that it is not the easy-breezy, happy endings culture portrayed in the media, but a work culture. The author also surveys US-millennials about their consumption of US TV and finds that both groups share the sense that American TV does not accurately reflect racial/ethnic relations in the US as they have experienced them. However, the groups differ on how much they think US TV has influenced their views on sex, smoking and drinking. America, As Seen on TV explores the surprising effects of TV on global viewers and the realities they and US millennials actually experience in the US.

Author : Pierre Bourdieu
Publisher : ReadHowYouWant.com
ISBN 13 : 1459604172
Total Pages : 158 pages
Book Rating : 4.79/5 ( download)

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Download or read book On Television (Large Print 16pt) written by Pierre Bourdieu and published by ReadHowYouWant.com. This book was released on 2010-11-12 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: On Television exposes the invisible mechanisms of manipulation and censorship that determine what appears on the small screen. Bourdieu shows how the ratings game has transformed journalism - and hence politics - and even such seemingly removed fields as law' science' art' and philosophy. Bourdieu had long been concerned with the role of television in cultural and political life when he bypassed the political and commercial control of the television networks and addressed his country's viewers from the television station of the College de France. On Television' which expands on that lecture' not only describes the limiting and distorting effect of television on journalism and the world of ideas' but offers the blueprint for a counterattack.

Author : Tannis M. MacBeth
Publisher : SAGE
ISBN 13 : 0803958269
Total Pages : 291 pages
Book Rating : 4.65/5 ( download)

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Download or read book Tuning In to Young Viewers written by Tannis M. MacBeth and published by SAGE. This book was released on 1996-05-07 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a much-needed overview of crucial topics concerning the uses and effects of television, including diversity on television, dependence, diagnosis and prevention, the socialisation of young children and children's fear.

Author : Patrick Barwise
Publisher : SAGE
ISBN 13 : 1849207208
Total Pages : 221 pages
Book Rating : 4.01/5 ( download)

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Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE. This book was released on 1988-11-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

Author : Amanda D Lotz
Publisher : NYU Press
ISBN 13 : 1479830070
Total Pages : 410 pages
Book Rating : 4.77/5 ( download)

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Download or read book The Television Will Be Revolutionized, Second Edition written by Amanda D Lotz and published by NYU Press. This book was released on 2014-09-19 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go behind the TV screen to explore what is changing, why it is changing, and why the changes matters Many proclaimed the “end of television” in the early years of the twenty-first century, as capabilities and features of the boxes that occupied a central space in American living rooms for the preceding fifty years were radically remade. In this revised, second edition of her definitive book, Amanda D. Lotz proves that rumors of the death of television were greatly exaggerated and explores how new distribution and viewing technologies have resurrected the medium. Shifts in the basic practices of making and distributing television have not been hastening its demise, but are redefining what we can do with television, what we expect from it, how we use it—in short, revolutionizing it. Television, as both a technology and a tool for cultural storytelling, remains as important today as ever, but it has changed in fundamental ways. The Television Will Be Revolutionized provides a sophisticated history of the present, examining television in what Lotz terms the “post-network” era while providing frameworks for understanding the continued change in the medium. The second edition addresses adjustments throughout the industry wrought by broadband delivered television such as Netflix, YouTube, and cross-platform initiatives like TV Everywhere, as well as how technologies such as tablets and smartphones have changed how and where we view. Lotz begins to deconstruct the future of different kinds of television—exploring how “prized content,” live television sports and contests, and linear viewing may all be “television,” but very different types of television for both viewers and producers. Through interviews with those working in the industry, surveys of trade publications, and consideration of an extensive array of popular shows, Lotz takes us behind the screen to explore what is changing, why it is changing, and why the changes matter.