Television And Its Audience

Author : Patrick Barwise
Publisher : SAGE
ISBN 13 : 1849207208
Total Pages : 221 pages
Book Rating : 4.01/5 ( download)

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Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE. This book was released on 1988-11-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book by two leading experts takes a fresh look at the nature of television, starting from an audience perspective. It draws on over twenty years of research about the audience in the United States and Britain and about the many ways in which television is funded and organized around the world. The overall picture which emerges is of: a medium which is watched for several hours a day but usually at only a low level of involvement; an audience which views mainly for relaxation but which actively chooses favourite programmes; a flowering of new channels but with no fundamental change in what or how people watch; programmes costing millions to produce but only a few pennies to view; a wide range of programme types apparently similar to the range of print media but with nothing like the same degree of audience 'segmentation'; a global communication medium of dazzling scale, speed, and impact but which is slow at conveying complex information and perhaps less powerful than generally assumed. The book is packed with information and insights yet is highly readable. It is unique in relating so many of the issues raised by television to how we watch it. There is also a highly regarded appendix on advertising, as well as technical notes, a glossary, and references for further reading.

Author : David Morley
Publisher : Routledge
ISBN 13 : 1134937695
Total Pages : 331 pages
Book Rating : 4.91/5 ( download)

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Download or read book Television, Audiences and Cultural Studies written by David Morley and published by Routledge. This book was released on 2003-09-02 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research.

Author : Justin Lewis
Publisher : Routledge
ISBN 13 : 1135042802
Total Pages : 327 pages
Book Rating : 4.06/5 ( download)

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Download or read book The Ideological Octopus written by Justin Lewis and published by Routledge. This book was released on 2013-06-19 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1991, this introduction to studying the television audience discusses developments in semiology and cultural studies and their contribution to our understanding of the power of television. How, in the most precise and intricate sense, does television influence the way we think about the world? What ideological role does it play in contemporary culture? Does TV control us or do we control it? This insightful book assesses the progress in responding to these questions and offers some answers of its own. In the 1980s, with the emergence of semiology and cultural studies in particular, there were a number of significant theoretical developments in our understanding of television's power of which this book provides an overview while also incorporating traditional approaches. It suggests that television influences us ambiguously and unpredictably, depending upon who we are and how we think. Ambiguity does not blunt television's power, it simply diversifies it into a very modern kind of omnipotence. Employing two major qualitative audience studies, this impressive study illustrates its argument with findings that are both unexpected and disturbing.

Author : Mike Proulx
Publisher : John Wiley & Sons
ISBN 13 : 1118239652
Total Pages : 225 pages
Book Rating : 4.50/5 ( download)

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Download or read book Social TV written by Mike Proulx and published by John Wiley & Sons. This book was released on 2012-01-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet didn’t kill TV! It has become its best friend. Americans are watching more television than ever before, and we’re engaging online at the same time we’re tuning in. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the “second screen” to drive synched and deeper brand engagement Using social ratings analytics tools to find and target lean-forward audiences Aligning brand messaging to content as it travels time-shifted across devices Determining the best strategy to approach marketing via connected TVs Employing addressable TV advertising to maximize content relevancy Testing and learning from the most cutting-edge emerging TV innovations The rise of one technology doesn’t always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand.

Author : James Poniewozik
Publisher : Liveright Publishing
ISBN 13 : 1631494430
Total Pages : 304 pages
Book Rating : 4.37/5 ( download)

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Download or read book Audience of One: Donald Trump, Television, and the Fracturing of America written by James Poniewozik and published by Liveright Publishing. This book was released on 2019-09-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the Top 10 Politics and Current Events Books of Fall 2019 (Publishers Weekly) An incisive cultural history that captures a fractious nation through the prism of television and the rattled mind of a celebrity president. Television has entertained America, television has ensorcelled America, and with the election of Donald J. Trump, television has conquered America. In Audience of One, New York Times chief television critic James Poniewozik traces the history of TV and mass media from the Reagan era to today, explaining how a volcanic, camera-hogging antihero merged with America’s most powerful medium to become our forty-fifth president. In the tradition of Neil Postman’s masterpiece Amusing Ourselves to Death, Audience of One shows how American media have shaped American society and politics, by interweaving two crucial stories. The first story follows the evolution of television from the three-network era of the 20th century, which joined millions of Americans in a shared monoculture, into today’s zillion-channel, Internet-atomized universe, which sliced and diced them into fractious, alienated subcultures. The second story is a cultural critique of Donald Trump, the chameleonic celebrity who courted fame, achieved a mind-meld with the media beast, and rode it to ultimate power. Braiding together these disparate threads, Poniewozik combines a cultural history of modern America with a revelatory portrait of the most public American who has ever lived. Reaching back to the 1940s, when Trump and commercial television were born, Poniewozik illustrates how Donald became “a character that wrote itself, a brand mascot that jumped off the cereal box and entered the world, a simulacrum that replaced the thing it represented.” Viscerally attuned to the media, Trump shape-shifted into a boastful tabloid playboy in the 1980s; a self-parodic sitcom fixture in the 1990s; a reality-TV “You’re Fired” machine in the 2000s; and finally, the biggest role of his career, a Fox News–obsessed, Twitter-mad, culture-warring demagogue in the White House. Poniewozik deconstructs the chaotic Age of Trump as the 24-hour TV production that it is, decoding an era when politics has become pop culture, and vice versa. Trenchant and often slyly hilarious, Audience of One is a penetrating and sobering review of the raucous, raging, farcical reality show—performed for the benefit of an insomniac, cable-news-junkie “audience of one”—that we all came to live in, whether we liked it or not.

Author : Ellen Seiter
Publisher : Routledge
ISBN 13 : 113503690X
Total Pages : 275 pages
Book Rating : 4.04/5 ( download)

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Download or read book Remote Control written by Ellen Seiter and published by Routledge. This book was released on 2013-06-19 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ways in which we watch television tell us much about our views of gender, the family and society. Bringing together the leading experts in the field of audience studies, this book investigates how viewers watch television, and what they think about the programmes they see. Originally published in 1989, the book is divided into two sections which discuss some of the theoretical issues at stake and then present case studies of a wide range of viewers: women office workers, Israeli watchers of Dallas, German families, the elderly, and American daytime soap fans. Contributors from Britain, the United States, Western Europe, Australia and Israel offer a wide range of perspectives, from feminism to post-modernism, and from semiotics to Marxism. ‘Together these essays constitute one of the best possible introductions to the leading edge of research into the phenomenon of television.’ Choice

Author : Sonia Livingstone
Publisher : Routledge
ISBN 13 : 113497048X
Total Pages : 226 pages
Book Rating : 4.83/5 ( download)

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Download or read book Making Sense of Television written by Sonia Livingstone and published by Routledge. This book was released on 2013-03-07 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of the 'active viewer' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses. This second edition takes into account recent research work and theoretical developments in fields such as narrative psychology, social representation theory and ethnographic work on audiences, and look forward to the developing role of audience research. It will be an essential study for students and lecturers in social psychology and media studies.

Author : Patrick Barwise
Publisher : SAGE Publications Limited
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.71/5 ( download)

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Download or read book Television and Its Audience written by Patrick Barwise and published by SAGE Publications Limited. This book was released on 1988 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Met lit. opg. Met reg. Mostly drawing on research about the audience and the many ways in which television is funded and organized from the USA and Britain, the authors aim to make sense of the nature of television and its problems in terms of the audience's viewing patterns and of the economics of the market.

Author : Jason Mittell
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.26/5 ( download)

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Download or read book Television and American Culture written by Jason Mittell and published by Oxford University Press, USA. This book was released on 2010 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring television at once as a technological medium, an economic system, a facet of democracy, and a part of everyday life, this landmark text uses numerous sidebars and case studies to demonstrate the past, immediate, and far-reaching effects of American culture on television--and television's influence on American culture. Arranged topically, the book provides a broad historical overview of television while also honing in on such finer points as the formal attributes of its various genres and its role in gender and racial identity formation.

Author : Elizabeth Evans
Publisher :
ISBN 13 : 9780415712361
Total Pages : 0 pages
Book Rating : 4.6X/5 ( download)

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Download or read book Transmedia Television written by Elizabeth Evans and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Transmedia Television' explores attitudes towards the dramatic changes that television has undergone since the turn of the 21st century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.