Television Advertising And Televangelism

Author : Rosemarie Schmidt
Publisher : John Benjamins Publishing
ISBN 13 : 9027225559
Total Pages : 98 pages
Book Rating : 4.59/5 ( download)

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Download or read book Television Advertising and Televangelism written by Rosemarie Schmidt and published by John Benjamins Publishing. This book was released on 1986-01-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The research reported in this volume attempts to refine our understanding of persuasive messages of television advertising by studying the role of language in persuasion in two ways. First, it comprises an attempt to refine our understanding of how language might function in persuasion by examining relevant work from a variety of related disciplines, potentially germane either in terms of their theoretical approaches to the process or in terms of the actual linguistic techniques which they have suggested as enhancing the persuasive impact of a message. Second, a comparative study was undertaken in order to test the generalizability of the linguistic features found to characterize persuasive language in television advertising.

Author : Jerry Delmas Cardwell
Publisher :
ISBN 13 :
Total Pages : 244 pages
Book Rating : 4.48/5 ( download)

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Download or read book Mass Media Christianity written by Jerry Delmas Cardwell and published by . This book was released on 1984 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Steve Bruce
Publisher : Routledge
ISBN 13 : 0429677685
Total Pages : 416 pages
Book Rating : 4.87/5 ( download)

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Download or read book Pray TV written by Steve Bruce and published by Routledge. This book was released on 2019-03-19 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, first published in 1990, the significance of televangelism in America is examined in detail. This well-informed, measured analysis includes discussion of the place of televangelism in the history of American Protestantism; the styles of leading TV preachers and the televangelical star system; the relation of televangelism to conservatism and politics. It also answers the questions of televangelism’s organisation and audience, as well as providing an analysis over the wave of scandals which swept over Pray TV in the 1980s.

Author : Quentin J. Schultze
Publisher : Wipf and Stock Publishers
ISBN 13 : 1592443362
Total Pages : 264 pages
Book Rating : 4.69/5 ( download)

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Download or read book Televangelism and American Culture written by Quentin J. Schultze and published by Wipf and Stock Publishers. This book was released on 2003-09-15 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Not just another trashing of televangelism. . . . Schultze's sensitive critique of present patterns of religious programming is meant to promote a more responsible Christian use of the television medium. His book deserves to be read by all who care deeply about the obedient proclamation of the gospel in contemporary culture. Richard Mouw The problems [Schultze] addresses are more profound than sexual or financial scandals. They are rather problems of idolatry (substituting a charismatic image on the screen of God), heresy (defining the faith by what it will do for me), and ecclesiastical suicide (transforming churches into audiences). Amazingly, after such an indictment, Schultze holds out hope for the Christian use of television. Mark Noll The most intelligent report on televangelism that I have read and, I suspect, the best ever. . . . Clearly the work of a smart student, a discerning watcher and fair critic of the media, but best of all, a careful Christian mind. Lewis Smedes Schultze's concluding chapter should be required reading for every Christian. It provides solid biblical guidelines for calling religious broadcasters to accountability, challenges individual Christians as well as the Christian media to be more critical and selective in their support of religious broadcasters, and calls Christian educators to address the implications of living in the television age. Steve Rabey ('Christianity Today') A disturbing book, useful both for [the author's] cultural and Christian critique, and for his citation of a wide range of evidence. Lloyd Averill ('The Christian Century')

Author : Mark Ward Sr.
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 571 pages
Book Rating : 4.10/5 ( download)

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Download or read book The Electronic Church in the Digital Age written by Mark Ward Sr. and published by Bloomsbury Publishing USA. This book was released on 2015-11-10 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set investigates the evangelical presence in America as experienced through digital media, examining current evangelical ideologies regarding education, politics, family, and government. Evangelical broadcasting has greatly expanded its footprint in the digital age. This informative text acquaints readers with how the electronic church of today spreads its message through Internet podcasts, social networking, religious radio programs, and televised sermons; how mass media forms the institution's modern identity; and what the future of the industry holds as mobile church apps, Christian-based video games, and online worship become the norm. The work—split into two volumes—reveals the ways that the Christian broadcast community affects evangelical traditions and influences American society in general. Volume 1 explores how electronic media shapes today's Christian subculture, while the second volume describes how the electronic church impacts the wider American culture, analyzing what key figures in evangelical mass media are saying about today's religious, political, economic, and social issues. The set concludes by addressing criticism about religious media and the prospects of American public discourse to accomodate both secular and religious voices.

Author : Denis J. Bekkering
Publisher : Springer
ISBN 13 : 3030005755
Total Pages : 228 pages
Book Rating : 4.57/5 ( download)

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Download or read book American Televangelism and Participatory Cultures written by Denis J. Bekkering and published by Springer. This book was released on 2018-10-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines unintended participatory cultures and media surrounding the American televangelists Robert Tilton and Tammy Faye Bakker-Messner. It brings to light heavily ironic fan followings; print, audio, and video projects; public access television parodies; and other comedic participatory practices associated with these controversial preachers from the 1980s onwards. For Tilton’s ministry, some of these activities and artifacts would prove irksome and even threatening, particularly an analog video remix turned online viral sensation. In contrast, Bakker-Messner’s “campy” fans – gay men attracted to her “ludicrous tragedy” – would provide her unexpected opportunities for career rehabilitation. Denis J. Bekkering challenges “supply-side” religious economy and branding approaches, suggestions of novelty in religion and “new” media studies, and the emphasis on sincere devotion in research on religion and fandom. He also highlights how everyday individuals have long participated in public negotiations of Christian authenticity through tongue-in-cheek play with purported religious “fakes.”

Author : Susan Gass
Publisher : Walter de Gruyter
ISBN 13 : 311021928X
Total Pages : 357 pages
Book Rating : 4.89/5 ( download)

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Download or read book Speech Acts Across Cultures written by Susan Gass and published by Walter de Gruyter. This book was released on 2009-09-24 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the notion of Speech Act from a cross-cultural perspective. The starting point for this book is the assumption that speech acts are realized from culture to culture in different ways and that these differences may result in communication difficulties that range from the humorous to the serious. Importantly, a recurring theme in this volume has to do with the need to verify the form, the function and the constraining variables of speech acts as a prerequisite for dealing with them in the classroom. The book deals with three major areas of Speech Act research: 1) Methodological Issues, 2) Speech Acts in a second language, and 3) Applications. In the first section authors discuss general issues of methodology and present data in an effort to detail the efficacy of different methodologies. Research clearly shows the effect of methodology on the results. This section is followed by a discussion of specific speech acts, including speech acts and strategy use that have as their goal the creation and maintenace of solidarity (i.e. greetings, compliments, apologies) and speech acts that involve face-threatening acts (i.e.complaints, favor-asking, suggestions). In the final section, authors consider applications of speech act research within the context of advertising and business relationships.

Author : Mara Einstein
Publisher : Taylor & Francis
ISBN 13 : 1003837719
Total Pages : 332 pages
Book Rating : 4.18/5 ( download)

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Download or read book Selling the Sacred written by Mara Einstein and published by Taylor & Francis. This book was released on 2024-03-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: There’s religion in my marketing! There’s marketing in my religion! Selling the Sacred explores the religio-cultural and media implications of a two-sided phenomenon: marketing religion as a product and marketing products as religion. What do various forms of religion/marketing collaboration look like in the twenty-first century, and what does this tell us about American culture and society? Social and technological changes rapidly and continuously reframe religious and marketing landscapes. Crossfit is a “cult.” Televangelists use psychographics and data marketing. QAnon is a religion and big business. These are some of the examples highlighted in this collection, which engages themes related to capitalist narratives, issues related to gender and race, and the intersection of religion, politics, and marketing, among other key issues. The innovative contributors examine the phenomenon of selling the sacred, providing a better understanding of how marketing tactics, married with religious content, influence our thinking and everyday lives. These scholars bring to light how political, economic, and ideological agendas infuse the construction and presentation of the “sacred,” via more traditional religious institutions or consumer-product marketing. By examining religion and marketing broadly, this book offers engaging tools to recognize and unpack what gets sold as “sacred,” what’s at stake, and the consequences. A go-to resource for those working in marketing studies, religious studies, and media studies, Selling the Sacred is also a must-read for religious and marketing professionals.

Author : Jeffrey K. Hadden
Publisher : Reading, Mass. : Addison-Wesley Publishing Company
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.23/5 ( download)

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Download or read book Prime Time Preachers written by Jeffrey K. Hadden and published by Reading, Mass. : Addison-Wesley Publishing Company. This book was released on 1981 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Quentin James Schultze
Publisher : InterVarsity Press
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.97/5 ( download)

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Download or read book Redeeming Television written by Quentin James Schultze and published by InterVarsity Press. This book was released on 1992 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quentin J. Schultze offers an indispensable course in televisual literacy--counseling us to become active watchers instead of passive viewers.Winner of a 1993 Christianity Today Critics' Choice Award (2nd place, contemporary issues). 180 pages, paper