Target Markets

Author : Andrea Berger
Publisher : Taylor & Francis
ISBN 13 : 1351713000
Total Pages : 171 pages
Book Rating : 4.09/5 ( download)

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Download or read book Target Markets written by Andrea Berger and published by Taylor & Francis. This book was released on 2017-07-14 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Target Markets comprehensively analyses the available information on state and non-state actors' decisions to buy weapons and related goods from North Korea. It concludes, contrary to conventional wisdom, that the reasons clients make these purchases vary, often greatly. This study also concludes that one of the greatest achievements of the UN sanctions regime to date has been to deny North Korea access to modern conventional weapons technology that it can learn to manufacture at home and then sell to its clients around the world. Without more contemporary wares to tempt foreign buyers, North Korea will likely continue to see its client list for weapons and related goods and services shrinking.

Author : Suzi Mirgani
Publisher : Transcript Verlag, Roswitha Gost, Sigrid Nokel u. Dr. Karin Werner
ISBN 13 : 9783837633528
Total Pages : 200 pages
Book Rating : 4.27/5 ( download)

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Download or read book Target Markets written by Suzi Mirgani and published by Transcript Verlag, Roswitha Gost, Sigrid Nokel u. Dr. Karin Werner. This book was released on 2016-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking book explores the points of convergence between corporate capitalism and terrorist practice. Assessing the increase in the number of terrorist attacks directed against commercial entities in urban areas, such as the Westgate mall in Nairobi or the Charlie Hebdo offices in Paris, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where supposedly oppositional ends of the spectrum meet on common ground. How is it that these urban commercial spaces provide ground zero for a meeting between the most powerful forces of contemporary culture, the most mainstream and the most extreme?

Author : Suzi Mirgani
Publisher : transcript Verlag
ISBN 13 : 3839433525
Total Pages : 199 pages
Book Rating : 4.22/5 ( download)

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Download or read book Target Markets - International Terrorism Meets Global Capitalism in the Mall written by Suzi Mirgani and published by transcript Verlag. This book was released on 2017-03-31 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the points of convergence between corporate capitalist and terrorist practice. Assessing an increase in the number of terrorist attacks directed at commercial entities in urban areas, with an emphasis on the shopping mall in general and Nairobi's Westgate Mall in particular, Suzi Mirgani offers a fascinating and disturbing perspective on the spaces where the most powerful forces of contemporary culture - the most mainstream and the most extreme - meet on common ground.

Author : Gail Dexter Lord
Publisher : Rowman & Littlefield
ISBN 13 : 9780742504066
Total Pages : 486 pages
Book Rating : 4.69/5 ( download)

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Download or read book The Manual of Museum Planning written by Gail Dexter Lord and published by Rowman & Littlefield. This book was released on 1999 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential resource for all museum professionals as well as trustees, architects, designers, and government agencies involved with the dynamic world of museums and galleries.

Author : Susan Friedmann
Publisher : Penguin
ISBN 13 : 1101148527
Total Pages : 421 pages
Book Rating : 4.25/5 ( download)

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Download or read book The Complete Idiot's Guide to Target Marketing written by Susan Friedmann and published by Penguin. This book was released on 2009-08-04 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-first century tools and tactics to get the word out You want to get the word out to buyers about all the great things your business has to offer. Too bad a big-bucks marketing campaign just isn't in your budget right now. The Complete Idiot's Guide® to Target Marketing is full of clever, practical, and easy-to-use strategies to help you get your message out to the right people, at the right time, and in the right place. You'll learn: • Five easy steps to identify the most lucrative niche markets • Tech-savvy tips on using online surveys and other e-tools to identify your customers' needs • Powerful pointers on viral marketing, blogging, webinars, and other web marketing ideas • Highly-effective and low-budget advertising strategies and customer retention techniques

Author : Carla Hoch
Publisher : Penguin
ISBN 13 : 1440300739
Total Pages : 240 pages
Book Rating : 4.38/5 ( download)

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Download or read book Fight Write written by Carla Hoch and published by Penguin. This book was released on 2019-06-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether a side-street skirmish or an all-out war, fight scenes bring action to the pages of every kind of fiction. But a poorly done or unbelievable fight scene can ruin a great book in an instant. In Fight Write you'll learn practical tips, terminology, and the science behind crafting realistic fight scenes for your fiction. Broken up into "Rounds," trained fighter and writer Carla Hoch guides you through the many factors you'll need to consider when developing battles and brawls. • In Round 1, you will consider how the Who, When, Where, and Why questions affect what type of fight scene you want to craft. • Round 2 delves into the human factors of biology (think fight or flight and adrenaline) and psychology (aggression and response to injuring or killing another person). • Round 3 explores different fighting styles that are appropriate for different situations: How would a character fight from a prone position versus being attacked in the street? What is the vocabulary used to describe these styles? • Round 4 considers weaponry and will guide you to select the best weapon for your characters, including nontraditional weapons of opportunity, while also thinking about the nitty-gritty details of using them. • In Round 5, you'll learn how to accurately describe realistic injuries sustained from the fights and certain weapons, and what kind of injuries will kill a character or render them unable to fight further. By taking into account where your character is in the world, when in history the fight is happening, what the character's motivation for fighting is, and much more, you'll be able write fight scenes unique to your plot and characters, all while satisfying your reader's discerning eye.

Author : Art Weinstein
Publisher : Psychology Press
ISBN 13 : 9780789021571
Total Pages : 268 pages
Book Rating : 4.79/5 ( download)

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Download or read book Handbook of Market Segmentation written by Art Weinstein and published by Psychology Press. This book was released on 2004 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the competition; designing winning strategies; and maximising corporate resources.

Author : Paul Russell Smith
Publisher : Kogan Page Publishers
ISBN 13 : 9780749442651
Total Pages : 736 pages
Book Rating : 4.54/5 ( download)

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Download or read book Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 2004 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.

Author : Frank Fiore
Publisher : Que Publishing
ISBN 13 : 0789733722
Total Pages : 266 pages
Book Rating : 4.26/5 ( download)

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Download or read book Write a Business Plan in No Time written by Frank Fiore and published by Que Publishing. This book was released on 2005 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Small business owners are walked through the process of writing a business plan step-by-step using easy-to-follow to-do lists--from determining the type of plan needed to what the various pieces should be to common mistakes to avoid.

Author : Jim Blythe
Publisher : SAGE
ISBN 13 : 1446200043
Total Pages : 233 pages
Book Rating : 4.49/5 ( download)

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Download or read book Key Concepts in Marketing written by Jim Blythe and published by SAGE. This book was released on 2009-02-16 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: `If you want a clear, well written and authoritative introduction to the ideas and concepts that underpin the marketing discipline, this is the book for you′ - Emeritus Professor Michael J Baker `Each section draws the reader in to the story - the what and why of marketing, and also deals well with how. While it is educational and informing it is also a jolly good read′ - Heather Skinner, Principal Lecturer, Glamorgan Business School The perfect quick reference text for your marketing course, Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Over 50 essential concepts are covered, including the marketing mix, branding, consumerism, marketing communication and corporate image. Each entries features: - Useful definition box - Summary of the concept - A broader discussion - Examples and illustrations - Key literature references This extremely readable and accessible format provides the reader a wealth of information at their fingertips, and provides a valuable reference to any student of marketing. The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension.