Tanishq Sets The Gold Standard

Author : Harish Bhat
Publisher : Penguin UK
ISBN 13 : 9351183025
Total Pages : pages
Book Rating : 4.20/5 ( download)

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Download or read book Tanishq Sets the Gold Standard written by Harish Bhat and published by Penguin UK. This book was released on 2013-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: All that glitters is not gold, but Tanishq was determined to give India as much gold as its heart desired—and for that, it needed to glitter. It is no secret that Tanishq is one of the most successful jewellery stores in India today, but, at the beginning, as a first attempt at corporatizing the jewellery business, there were many challenges that the company had to face. The very first being, how could people trust a gold merchant if it was not a family business? Overcoming outdated dogmas about how a jewellery business should function, Xerxes Desai, the founder, would have to go quite a way until they could make it big in the market. In this detailed account of Tanishq's journey, Desai tells Bhat how his company arrived at its path to success. Read on, as Harish Bhat, brand custodian of the Tata Group, describes an account that will definitely inspire entrepreneurs, and those aspiring to become one, to create and preserve a successful business empire.

Author : Harish Bhat
Publisher : Penguin UK
ISBN 13 : 8184758707
Total Pages : 216 pages
Book Rating : 4.02/5 ( download)

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Download or read book Tatalog written by Harish Bhat and published by Penguin UK. This book was released on 2014-07-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise—a combination of being pioneering, purposive, principled and ‘not perfect’.

Author : Vinay Kamath
Publisher : Hachette India
ISBN 13 : 9350099799
Total Pages : 224 pages
Book Rating : 4.97/5 ( download)

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Download or read book TITAN written by Vinay Kamath and published by Hachette India. This book was released on 2018-12-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Titan Company Limited launched its quartz watches some 30 years ago, the founders ? a merry bunch of Tata employees who started out simply wanting `to do something different? ? could not have foreseen just how completely they would capture the imagination of Indian consumers in the post-liberalization era of the 1990s. The brand they created ? at first against tremendous odds and restrictive norms ? injected freshness into the market and in retail spaces through its cutting-edge marketing strategy and empathetic advertising. Not only did the new watchmakers on the block transform watches from being utilitarian objects to fashion statements, but it also systematically ventured into areas untapped by corporate entities with its brands Titan, Tanishq, Titan Eyeplus, Skinn and Taneira, and established itself as a winner across multiple verticals. Titan: Inside India?s Most Successful Consumer Brand takes readers from boardrooms to back rooms to reveal how a quintessential Indian brand from the house of the Tatas, not known till then for its success in the consumer goods market, reached such remarkable heights. It is a tale of innovation and fortitude, of thinking outside the box and staying the course, of obsession with detail and the courage to acknowledge failure. A story that will inspire every reader, here is the inside account of what continues to make Titan tick.

Author : Neil Borate
Publisher : Penguin Random House India Private Limited
ISBN 13 : 9357080244
Total Pages : 149 pages
Book Rating : 4.48/5 ( download)

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Download or read book The Big Bull of Dalal Street written by Neil Borate and published by Penguin Random House India Private Limited. This book was released on 2023-04-24 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Respect the market. Have an open mind. Know what to stake. Know when to take a loss. Be responsible,' this is what Rakesh Jhunjhunwala, India's iconic stock market investor, often used to say. This book looks at the life of India's big bull, as Rakesh was famously known, both as a person and as a professional. Providing a fascinating account of his journey, it analyses the records of Jhunjhunwala's investments and interviews he has given over the years. More than just a biography, a large section of the book is devoted to understanding the stocks that made him rich and the mistakes he made. Looking at the journey of the legendary investor, the book offers retail investors some useful insights----benefits of long-term investing, mistakes one should avoid in the stock market, risk associated with leveraged trades, among others.

Author : Arun Kumar & N. Meenakshi
Publisher : Vikas Publishing House
ISBN 13 : 8125942599
Total Pages : 942 pages
Book Rating : 4.97/5 ( download)

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Download or read book Marketing Management, 2nd Edition written by Arun Kumar & N. Meenakshi and published by Vikas Publishing House. This book was released on 2011 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is a way of doing business. It is all pervasive, a part of everyone’s job description. Marketing is an expression of a company’s character, and is a responsibility that necessarily belongs to the whole company and everyone in it.

Author : Penguin Books India
Publisher : Penguin UK
ISBN 13 : 9352140214
Total Pages : 320 pages
Book Rating : 4.13/5 ( download)

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Download or read book The Portfolio Book of Great Indian Business Stories written by Penguin Books India and published by Penguin UK. This book was released on 2015-05-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Dhirubhai Ambani build a polyester plant in record time? What made JRD Tata launch India’s first airline? How did Vijay Mallya wrest control of Shaw Wallace from Manu Chhabria? Why did Bhai Mohan Singh fall out with his favourite son and lose control of Ranbaxy? The Portfolio Book of Great Indian Business Stories contains excerpts from a selection of the finest business books published by Penguin Portfolio. This anthology features snippets from the lives of some of the most eminent business leaders India has seen—M.S. Oberoi, Ratan Tata, Aditya Birla and Rahul Bajaj, among others. There are tales of outstanding successes, crushing failures, extraordinary challenges and relentless determination, some of which chronicle the times when these legends were just simple businessmen trying to make a mark. The grit and ruthless persistence of these men defined who they were and the legacies they left behind.

Author : Dr. Prachee Sharma
Publisher : Archers & Elevators Publishing House
ISBN 13 : 8119653270
Total Pages : 254 pages
Book Rating : 4.70/5 ( download)

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Download or read book Micro Economics written by Dr. Prachee Sharma and published by Archers & Elevators Publishing House. This book was released on with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Atmanand
Publisher : Excel Books India
ISBN 13 : 9788174466914
Total Pages : 788 pages
Book Rating : 4.16/5 ( download)

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Download or read book Managerial Economics-2nd written by Atmanand and published by Excel Books India. This book was released on 2009 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Krishnamacharyulu C. S. G.
Publisher : Pearson Education India
ISBN 13 : 9788131732632
Total Pages : 612 pages
Book Rating : 4.30/5 ( download)

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Download or read book Rural Marketing: Text And Cases, 2/E written by Krishnamacharyulu C. S. G. and published by Pearson Education India. This book was released on 2011-09 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Sylvia Raha
Publisher : Taylor & Francis
ISBN 13 : 1040087582
Total Pages : 72 pages
Book Rating : 4.89/5 ( download)

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Download or read book Indian Gold Jewellery Industry written by Sylvia Raha and published by Taylor & Francis. This book was released on 2024-04-16 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: India has a long-standing cultural and societal affinity with gold and gold jewellery. Gold metaphorically represents the sacredness, purity and immortality that bind religious beliefs and culture together. Accumulation of gold is associated with material and non-material cultures where the perceptions, attitudes and experiences of the members engaged in production and consumption are bound into a complex relationship. The idea of the book initially originated from the course of research work. It was found that India has the largest unorganised jewellery industry, in terms of manufacturing and consumption unit. Jewellery fabrication in India is not just a profession for the jewellers, but it has been a family tradition extending across generations. Gold jewellery makers (sunnar, swarnakars) are the spine of the jewellery industry. They acquired the skill of making jewellery from the experienced and learned gold smithery (karigars), either from their ancestors who were engaged in this business or from the craftsmen-cum-petty traders. The co-relations of castes, religion, culture, economy and class are intertwined with each other in such a way that made the gold jewellery industry sustainable. Surprisingly, there is an absence of literature on understanding the structural and functional aspects of the gold jewellery industry in India. This book explores the roles of sunars/swarnakars (goldsmith or jewellery makers), consumers, trade and the policies that bring a change in the gold jewellery industry in India and India’s position in the global market scenario. By focusing on their way of life, the book brings unique insights into the social and economic experience of the unorganised gold jewellery sector and the role of consumers in production.