Take Your Company Global

Author : Nataly Kelly
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523004452
Total Pages : 199 pages
Book Rating : 4.54/5 ( download)

DOWNLOAD NOW!

Download or read book Take Your Company Global written by Nataly Kelly and published by Berrett-Koehler Publishers. This book was released on 2023-09-26 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're on the internet, you're already global. Now, get access to an innovative data-driven model for profitably expanding the international presence you already have. Companies looking to expand used to think about entering international markets, but today you're global from the moment you create a website. Nataly Kelly, Chief Growth Officer at Rebrandly (a global tech company with customers in more than 100 countries) and former VP International Ops and Strategy at HubSpot, says now the goal should be market intensification—building on the presence you already have. Kelly's MARACA model enables companies to distill the mass amounts of data available to determine if, how, and where they should expand by looking at three key areas of measurement: MA: market availability-the size of the market opportunity within a given country RA: real-time analytics-data indicating how your company is currently performing in that market CA : customer addressability-the measure of your company's ability to address the market, no matter its size The book is based on Kelly's experiences with building a global business both at HubSpot and as a consultant, but also contains numerous examples from successful global companies of various sizes, such as Airbnb, Canva, Dashlane, GoStudent, Facebook, LinkedIn, Lottie Dolls, Netflix, Revolut, Teamwork, and Zoom. Including information on building a globally minded corporate culture, this is a complete strategic guide to discovering international growth opportunities.

Author : Olga E. Annushkina
Publisher : Springer Nature
ISBN 13 : 3030210448
Total Pages : 212 pages
Book Rating : 4.41/5 ( download)

DOWNLOAD NOW!

Download or read book The Art of Going Global written by Olga E. Annushkina and published by Springer Nature. This book was released on 2020-09-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including: · Selecting foreign markets · Adapting your business model · Navigating uncertain global markets · Managing across cultures · Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.

Author : Anna N Schlegel
Publisher : FriesenPress
ISBN 13 : 1460287061
Total Pages : 115 pages
Book Rating : 4.64/5 ( download)

DOWNLOAD NOW!

Download or read book Truly Global written by Anna N Schlegel and published by FriesenPress. This book was released on 2016-08-04 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: TODAY’S ECONOMY IS INCREASINGLY BORDERLESS. Every company that seeks to grow beyond its national boundaries needs a globalization team to help develop, translate, adapt, and promote products to international markets. This team is vital to ensuring that customers receive product information and support in their own language in a personalized and seamless way. From a company’s website, to product interfaces and documentation, to telephone and online support, providing this culturally specific experience is essential to building a brand across international borders with a solid enterprise approach. Ideal for global corporate leaders, board members, employees, and students, Truly Global provides an insider’s look at how large companies move into international markets to successfully deliver their product to customers across different cultures and languages. It covers everything you need to know, to globalize your company from start to finish, including who to recruit as members of a globalization team, how to integrate globalization in each department, and how to use the team’s research to build your brand’s presence in new markets. This book will help your company succeed in an increasingly competitive global economy, and lay the foundation for your growth from national company to international household brand.

Author : Aaron McDaniel
Publisher : BenBella Books
ISBN 13 : 1637742185
Total Pages : 353 pages
Book Rating : 4.81/5 ( download)

DOWNLOAD NOW!

Download or read book Global Class written by Aaron McDaniel and published by BenBella Books. This book was released on 2022-08-23 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wall Street Journal Bestseller The playbook for a new era of global business. The business world has changed, and to stay ahead, companies must think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in global markets. A new strategic approach and revision of the agile methodology are necessary to better balance the need to localize with the complexity that localization creates. To date, business leaders have had to learn how to scale globally the hard way—through trial, error, and failure—since no guidebook existed to light the way . . . until now. Enter Global Class: the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world’s fastest-growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of businesses (“Global Class Companies”) do to succeed, who are the catalysts of their growth, and how they do it. From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business. Whether your company is just starting its growth journey, already has an established international footprint, or you are a globally minded professional looking to build an international career, Global Class is the essential playbook for reaching global scale for businesses of all sizes and stages.

Author : Anthony Gioeli
Publisher : Over and Above Press
ISBN 13 : 9780989091749
Total Pages : 244 pages
Book Rating : 4.40/5 ( download)

DOWNLOAD NOW!

Download or read book International Business Expansion: A Step-By-Step Guide to Launch Your Company Into Other Countries written by Anthony Gioeli and published by Over and Above Press. This book was released on 2014-09-25 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of business is irreversible. If your company has ever contemplated becoming a multinational firm, this is the guide for you. You will learn how to:*select which countries offer you the best markets;*determine market entry strategies such as using local agents, a master distributor, or a joint venture;*set up an R&D center overseas without jeopardizing your IP;*model your operating costs and manage currency risks;*localize your product , and your sales and support functions;*and dozens more topics. Packed with advice from decades of experience, plus examples, case studies, and invaluable resource guides, this book will take you step-by-step through the entire process of becoming a successful multinational company. Also includes a checklist of questions for your management, legal and accounting teams to follow.

Author : Maurice Kogon
Publisher :
ISBN 13 : 9780578851860
Total Pages : 336 pages
Book Rating : 4.65/5 ( download)

DOWNLOAD NOW!

Download or read book Roadmap to Export Success written by Maurice Kogon and published by . This book was released on 2021-02-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The U.S. is a world leader in exporting - roughly $2 trillion in total export sales each year. Yet, astonishingly, only 1% of all U.S. companies and only 25% of our manufacturers are pursuing this veritable goldmine. If you are among the majority who are missing out because you are too afraid or don't know where to begin, this book is for you. This book lays out the step-by-step export process that you can easily understand - the why's, the how-to's, the to-do's, and the who's who. It gives you the reasons for each step and provides useful links to all of the resources that you need to grow your successful export business. With this book as your guide, you are ready to build your export success story. Use this book to venture into exporting, give it a shot, and feel free to let me know how you're doing at [email protected].

Author : Zada Holzhauer
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.14/5 ( download)

DOWNLOAD NOW!

Download or read book Taking Your Company International written by Zada Holzhauer and published by . This book was released on 2021-07-31 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: You want to learn best practices about going global? You want to take your business to the next level? Or are at least interested in what are the key drivers for going international? This book is the best choice for you. This bestselling, up-to-date guide shows you all the necessary steps to taking your company international, including: - Researching the proper market entry strategy - How to find the right distributors/agents - Achieving profits in other countries, not just revenue - Avoiding the pitfalls of new markets - Establishing your brand as a global leader - Evaluating your competition - Hiring staff overseas - And many other key topics

Author : James F. Foley
Publisher :
ISBN 13 : 9780975315316
Total Pages : 0 pages
Book Rating : 4.15/5 ( download)

DOWNLOAD NOW!

Download or read book The Global Entrepreneur written by James F. Foley and published by . This book was released on 2013-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers international marketing strategy, market selection, pricing, cultural etiquette, and evaluation.

Author : William G. Stripp,J.D.
Publisher : Routledge
ISBN 13 : 1136016104
Total Pages : 336 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Developing the Global Organization written by William G. Stripp,J.D. and published by Routledge. This book was released on 2012-08-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: With expanding world markets and increased international business competition comes a corresponding demand for organizations and individuals who are prepared to operate in these new arenas of global commerce. As a human resource professional, it is your job to ensure your team keeps pace with the current rush into these arenas. Developing the Global Organization gives you the strategies and insights to stay ahead of the pack. · Do you know the difference between a global and multinational corporation? · Are you familiar with "economies of scope?" · Would your corporation benefit from "partnership marketing?" · Which cross-cultural training strategies would best benefit your company's personnel? · How do you "globalize" your organization? Today's HRD specialists now have answers to these and many similar questions that loom on the horizon of a growing era of organizational and corporate globalization. This book helps human resource professionals fulfill bottom-line responsibilities of preparing their organization's personnel for global interaction and competition. Within this text the reader will discover various cross-cultural training and education strategies aimed at developing global organizations and managers who are able to conduct business successfully in world markets. Developing the Global Organization combines a theoretical foundation with practical information and suggestions that show you how to become an agent of change in creating a high-performance work force that is ready to capitalize on all international and intercultural opportunities that arise.

Author : Hiroaki Yoshihara
Publisher : McGraw Hill Professional
ISBN 13 : 0071467521
Total Pages : 288 pages
Book Rating : 4.20/5 ( download)

DOWNLOAD NOW!

Download or read book Designed to Win: Strategies for Building a Thriving Global Business written by Hiroaki Yoshihara and published by McGraw Hill Professional. This book was released on 2006 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring case studies and interviews with top executives at leading companies such as Toyota, Caterpillar, and IBM, this work includes practical advice on leadership, organizational structure, and the strategies necessary to support financial objectives.