Swipe Scan Shop

Author : Kate Schaefer
Publisher : Bloomsbury Publishing
ISBN 13 : 135009286X
Total Pages : 195 pages
Book Rating : 4.60/5 ( download)

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Download or read book Swipe, Scan, Shop written by Kate Schaefer and published by Bloomsbury Publishing. This book was released on 2021-03-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

Author : Kate Schaefer
Publisher : Bloomsbury Publishing
ISBN 13 : 135009286X
Total Pages : 195 pages
Book Rating : 4.60/5 ( download)

DOWNLOAD NOW!

Download or read book Swipe, Scan, Shop written by Kate Schaefer and published by Bloomsbury Publishing. This book was released on 2021-03-11 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.

Author : Eundeok Kim
Publisher : Bloomsbury Publishing
ISBN 13 : 1350099031
Total Pages : 184 pages
Book Rating : 4.36/5 ( download)

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Download or read book Fashion Trends written by Eundeok Kim and published by Bloomsbury Publishing. This book was released on 2021-01-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms. With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles. Key topics – The characteristics of an innovation – The influence of consumer groups – Long- and short-term fashion forecasting – Sociocultural factors and their influence on trends – Fashion professionals' roles in creating and supporting trends – Consumer and industry trends accelerating product innovation and diffusion – Changing trend forecasting formats – The influence of trend forecasting on business decisions

Author : Rick Barrera
Publisher : Penguin
ISBN 13 : 1101046430
Total Pages : 242 pages
Book Rating : 4.32/5 ( download)

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Download or read book Overpromise and Overdeliver (Revised Edition) written by Rick Barrera and published by Penguin. This book was released on 2009-04-30 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal and BusinessWeek bestseller-fully revised and updated The old cliché is that smart companies underpromise and overdeliver. But in today's crowded market, underpromising is a ticket to oblivion. Companies like American Girl, Best Buy, and Apple came out of nowhere to dominate their markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they made, and kept, dangerously ambitious promises. In fact, they overpromised to lure customers in-and then overdelivered to keep them. Rick Barrera shows how to make sure that every point of contact between your company and its customers is well executed and fulfills an over-the-top brand promise, to drive word of mouth and rapid growth.

Author : Lee Wilson
Publisher : Emerald Group Publishing
ISBN 13 : 1789738199
Total Pages : 188 pages
Book Rating : 4.93/5 ( download)

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Download or read book Data-Driven Marketing Content written by Lee Wilson and published by Emerald Group Publishing. This book was released on 2019-06-19 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.

Author : Simon Lilley
Publisher : OUP Oxford
ISBN 13 : 0198775423
Total Pages : 220 pages
Book Rating : 4.23/5 ( download)

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Download or read book Representing Organization written by Simon Lilley and published by OUP Oxford. This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text is an attempt to bridge the gap between the abstractions of current theories of organization and the somewhat excessively grounded material that forms the bulk of literatures within the information systems and knowledge management communities.

Author :
Publisher :
ISBN 13 :
Total Pages : 1070 pages
Book Rating : 4.44/5 ( download)

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Download or read book Chain Store Age written by and published by . This book was released on 2006 with total page 1070 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : David J. Jeremy
Publisher : Oxford University Press, USA
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.12/5 ( download)

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Download or read book A Business History of Britain, 1900-1990's written by David J. Jeremy and published by Oxford University Press, USA. This book was released on 1998 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business History has developed as an academic subject since the 1970s. However, the insights of scholarly business historians have not been widely accessible to students because of the lack of a suitable textbook on which to base a one- or two- semester course. The present work is designed tofill this gap. Jeremy, drawing on recent research and debate, plainly outlines the history of major aspects of business behaviour in twentieth century Britain. Moreover, he presumes little prior knowledge of history, business, or economics on the student's part. The text is organized in three sections: the business environment; business organisation; and entrepreneurship and management. The first section outlines the changes that have most powerfully affected business, including global political and economic developments, and technological changes. Thesecond section deals with business structures and strategies, merger waves, multinationals and small firms. Special attention is given to the role of the City of London and the financial sector, and also to the revolution in retailing. The third part of the text examines the social origins,education, and training of business leaders and evaluates the performance of British management with respect to research and development, labour relations, and marketing. The last two chapters are about the shaping of company culture and business ethics. Common to all the chapters are: the chapter's objectives an outline of chapter contents a concluding list of points the student should have learned discussion questions a guide to further reading A variety of key ideas or viewpoints is presented in boxes. Numerous tables summarise numerical data. Charts and maps have been included where appropriate.

Author :
Publisher :
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.51/5 ( download)

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Download or read book Convenience Store written by and published by . This book was released on 2006 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.73/5 ( download)

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Download or read book ID Systems written by and published by . This book was released on 2001 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: