Successful Sales Promotion

Author : A. Toop, R. Elliott, P. Choudhury
Publisher : Orient Blackswan
ISBN 13 : 9788125007821
Total Pages : 172 pages
Book Rating : 4.22/5 ( download)

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Download or read book Successful Sales Promotion written by A. Toop, R. Elliott, P. Choudhury and published by Orient Blackswan. This book was released on 1991 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Promotion Is Rapidly Being Recognised As One Of The Most Dynamic Elements Of The Marketing Mix. In The Process It Is Attracting Increasingly Higher Percentages Of Marketing Budgets-Even Upto 50% In Some Cases. A Contemporary And Relevant Book On This Aspect Of Marketing, Successful Sales Promotion Is A Unique Compilation Of 26 Exciting Case Studies All Indian, Such As Horlicks, Nestle, British Airways, Pepsi, Thums-Up, Welcom Group, And Brooke Bond Amongst A Host Of Others. This Makes It The Only Book Of Its Kind That Deals Essentially With The Indian Environment.

Author : Pran Choudhury
Publisher :
ISBN 13 : 9780863113048
Total Pages : 139 pages
Book Rating : 4.44/5 ( download)

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Download or read book Successful Sales Promotion (pb) written by Pran Choudhury and published by . This book was released on 1992 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Don E. Schultz
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.04/5 ( download)

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Download or read book Sales Promotion Management written by Don E. Schultz and published by N T C Business Books. This book was released on 1982 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes index

Author : Knowledge Flow
Publisher : Knowledge Flow
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4./5 ( download)

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Download or read book Advertising and Sales Promotion written by Knowledge Flow and published by Knowledge Flow. This book was released on 2014-08-30 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book Advertising and Sales Promotions deals with the dynamic conception of sales promotion and advertising that’s effect on the consumer. There may be many reasons why consumers frequently purchase a specific brand in a particular product category. But the success of a product depends on its ability to pull the consumers towards its brands. In this content, it becomes imperative to take on a synoptic view of the subject of brand reliability and its connection with advertising and sales promotions of consumers. The book is an effort to look at the bang of Advertising and Sales promotion on brand changing behavior of consumers.

Author : Don E. Schultz
Publisher : N T C Business Books
ISBN 13 : 9780844233666
Total Pages : 197 pages
Book Rating : 4.68/5 ( download)

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Download or read book Sales Promotion Essentials written by Don E. Schultz and published by N T C Business Books. This book was released on 1993 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.

Author : William A. Robinson
Publisher : Lincolnwood, Ill. : NTC Business Books
ISBN 13 : 9780844231501
Total Pages : 196 pages
Book Rating : 4.09/5 ( download)

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Download or read book Promotional Marketing written by William A. Robinson and published by Lincolnwood, Ill. : NTC Business Books. This book was released on 1991 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : H. Simmons
Publisher :
ISBN 13 :
Total Pages : 460 pages
Book Rating : 4.65/5 ( download)

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Download or read book Successful Sales Promotion. (1950) 2nd Pr written by H. Simmons and published by . This book was released on 1951 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Gerard J. Tellis
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.69/5 ( download)

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Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.

Author : Pran Choudhury
Publisher : Stosius Incorporated/Advent Books Division
ISBN 13 : 9780863113031
Total Pages : 139 pages
Book Rating : 4.36/5 ( download)

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Download or read book Successful Sales Promotion written by Pran Choudhury and published by Stosius Incorporated/Advent Books Division. This book was released on 1992 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotion is rapidly being recognised as one of the most dynamic elements of the marketing mix. In the process it is attracting increasingly higher percentages of marketing budgets-even upto 50% in some cases. A contemporary and relevant book on this aspect of marketing, Successful Sales Promotion is a unique comilation of 26 exciting case studies-all Indian-such as Horlics, Nestle, British Airways, Pepsi, Thums-upm Welcom Group, and Brooke Bond, amongst a host of others.

Author : Steve Ogden-Barnes
Publisher : Business Expert Press
ISBN 13 : 163157048X
Total Pages : 197 pages
Book Rating : 4.83/5 ( download)

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Download or read book Sales Promotion Decision Making written by Steve Ogden-Barnes and published by Business Expert Press. This book was released on 2015-01-12 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.