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Author : Pamela N. Danziger
Publisher :
ISBN 13 : 9781941688410
Total Pages : 190 pages
Book Rating : 4.11/5 ( download)
Download or read book Shops that Pop! written by Pamela N. Danziger and published by . This book was released on 2016 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rowland Gee
Publisher : Kogan Page Publishers
ISBN 13 : 074948473X
Total Pages : 273 pages
Book Rating : 4.36/5 ( download)
Download or read book The Retail Start-Up Book written by Rowland Gee and published by Kogan Page Publishers. This book was released on 2019-05-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail market in the UK is worth more than £400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. The Retail Start-Up Book provides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, The Retail Start-Up Book meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.
Author : Richard Hammond
Publisher : Pearson UK
ISBN 13 : 1292082216
Total Pages : 350 pages
Book Rating : 4.19/5 ( download)
Download or read book Smart Retail written by Richard Hammond and published by Pearson UK. This book was released on 2017-01-16 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Clare Rayner
Publisher : Kogan Page Publishers
ISBN 13 : 0749465891
Total Pages : 224 pages
Book Rating : 4.96/5 ( download)
Download or read book The Retail Champion written by Clare Rayner and published by Kogan Page Publishers. This book was released on 2012-07-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to BE a retail champion! All the knowledge and skills you need to make your retail business a scalable, saleable enterprise.The Retail Champion 10 steps to retail success is aimed at every small retailer who is serious about growing their business. Clare Rayner, who is known as The Retail Champion, has developed a practical ten step methodology that helps retail business owners to create their own unique action plan and to design their success template. The 10 steps to retail success methodology enables retailers to develop robust and repeatable processes and systems in order to become scalable, saleable businesses. Throughout this book Clare Rayner will give you the tools, techniques and motivation you need to thrive in the highly competitive retail market. As an added bonus, when you buy this book you will be given exclusive, client-only access to a whole range of downloadable resources such as business plan, range plan, promotional plan and cash flow plan templates that will put you on the fast-track to success
Author : George Troy
Publisher : Post Hill Press
ISBN 13 : 1642931691
Total Pages : 188 pages
Book Rating : 4.93/5 ( download)
Download or read book The Five Laws of Retail written by George Troy and published by Post Hill Press. This book was released on 2019-06-18 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a senior retail executive for some of the best-known and most successful retail brands in the U.S. and abroad, author George Troy understands today’s volatile retail landscape. In this time of tremendous challenge and realignment within the retail industry, retail executives and countless others are searching for answers and direction. Troy defines the underlying principles that have, for millennia, governed everything we retail—not just clothing and books, but also politics, religion, art, and other “products” and services. He explains how retailing really works and the rules for long-term success. For anyone wanting to be at the top of the retail food chain, The Five Laws of Retail brings together To Sell Is Human with The 7 Habits of Highly Effective People to give you the tools for success in today’s fast-changing world. After all, we are all selling something.
Author : Barbara E. Kahn
Publisher :
ISBN 13 : 9781613630860
Total Pages : 0 pages
Book Rating : 4.67/5 ( download)
Download or read book The Shopping Revolution written by Barbara E. Kahn and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete? We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach--and their companies out of business. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance. How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them? How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today? How did Warby Parker make a dent in the once-untouchable Luxottica's lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath? How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success? How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion? Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's--and tomorrow's--retail environment. The Shopping Revolution is a must-read for those in the retailing business who want to develop an effective strategy, entrepreneurs looking at starting their own business, and anyone interested in understanding the changing landscape in which they are shopping. Barbara E. Kahn is Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the Director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the Dean and Schein Professor of Marketing at the School of Business Administration, University of Miami (from 2007 to 2011). Before becoming Dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also Vice Dean of the Wharton Undergraduate program. She is the author of Global Brand Power: Leveraging Branding for Long-Term Growth and co-author of The Grocery Revolution: The New Focus on the Consumer, which documented the changes in the grocery business in the mid-1990s when Walmart became a force in the industry.
Author : Lawrence G. Golden
Publisher :
ISBN 13 : 9780395362877
Total Pages : 504 pages
Book Rating : 4.73/5 ( download)
Download or read book Effective Retailing written by Lawrence G. Golden and published by . This book was released on 1986 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ko Floor
Publisher : Kogan Page Publishers
ISBN 13 : 9780749448325
Total Pages : 368 pages
Book Rating : 4.26/5 ( download)
Download or read book Branding a Store written by Ko Floor and published by Kogan Page Publishers. This book was released on 2006 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding a Store shows how to build a strong, independent retail brand identity to remain competitive in today's global marketplace. First the book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The author explains in detail the potential benefits of a strong retail brand for both the retailer and the consumer. It discusses the factors to consider when positioning the brand: assortment; price; convenience; and customer experience. The author considers the three competitive strategies to follow to build a strong, distinct brand identity: increasing sales; cutting costs; and increasing differentiation from the competition. Then he explains the most effective ways to communicate with the consumer. Finally he offers insights into the future development of successful retail brands.
Author : Bob Vereen
Publisher : Dog Ear Publishing
ISBN 13 : 1608447952
Total Pages : 162 pages
Book Rating : 4.54/5 ( download)
Download or read book Successful Web Retailing written by Bob Vereen and published by Dog Ear Publishing. This book was released on 2010-11 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most retailers are not taking full advantage of the opportunities the Internet provides them. Their web sites aren't kept up to date and are changed infrequently; their sites do not generate enough sales; they are not using links or social media effectively, and most have not employed a positive search-engine strategy or embarked on an e-mail marketing program. This book is a how-to handbook that explains, in simple terms, what needs to be done and how to do it if retailers want to make their web sites a more effective advertisement for their stores and an improved communication platform. It also explains what retailers need to do if they wish to increase (or begin making) web sales. Web sites of a variety of retailers illustrate many of the techniques being employed by other merchants, with web addresses so the sites can be explored more fully. The book's 14 chapters explain why retailers need a better web site and how they can be improved. Each self-standing chapter is a how-to manual, including the following: How to Establish a Search-Engine Strategy Analyzing Web Statistics (and using them) Are You Taking Advantage of Links? What You Should Know about Social Media How to Use Social Media What You Should Know about Blogs How Mobile Computing is Changing Things Will E-mail Marketing Work for You? Upgrading and Improving Your Current Web Site How to Make More Sales from Your Site The book includes many other web resources that can be accessed by readers who wish to learn more about any of the topics presented. Web site examples include those of a variety of retailers, ranging from hardware stores to drug stores and apparel merchants, plus a list of other web sites that readers can review, based on summary descriptions of them. Bob Vereen, one of the authors, is a marketing and merchandising guru with 60 years' experience in the hardware industry, while Dennis Stillwell, the co-author, has been a pioneer and leader in Internet and web advertising developments. Together, their experience blends practical retailing knowledge with web expertise-all written for the average retailer, not for the nerds of the world Dennis Stillwell brings his vast experience in marketing and advertising to this book, especially his marketing savvy using the Internet. He is considered one of the early pioneers in Internet advertising, having been on the Internet in the early years before the creation of the Worldwide Web."
Author : Willard N. Ander
Publisher : Wiley + ORM
ISBN 13 : 1118039971
Total Pages : 243 pages
Book Rating : 4.77/5 ( download)
Download or read book Winning At Retail written by Willard N. Ander and published by Wiley + ORM. This book was released on 2010-12-20 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Winning At Retail "Winning at Retail offers the most effective strategies available for retailers. At McDonald's, the 'Quick-EST' model is crucial, because being close and convenient to where our customers live, work, and shop helps us create maximum value. If you want to harness your company's strengths to become a leader in your category-and stay in tune with what your customers want-this is the book for you." -Jim Rand, Senior Vice President of Business Development, McDonald's Corporation "Winning at Retail provides a thoughtful approach to retail differentiation. Ander and Stern warn of the 'treacherous middle' into which retailers too easily drift. They inspire us to avoid this peril through case studies of retailers who have assumed leadership through courageous choice." -Robert L. Price, Senior Vice President and Chief Marketing Officer, Wawa "In a difficult retail environment, this book provides crucial guidance for staying on top of your competition-by taking the customer seriously and leveraging your strengths to provide experiences that increase customer loyalty. Will Ander and Neil Stern elegantly argue that you can't always be the biggest, fastest, and trendiest place on the block, but it takes only one of these 'Ests' to be a category leader. Businesses big and small can benefit from the carefully distilled lessons in this book." -Bernd Schmitt, Professor of Marketing, Columbia Business School and author of Customer Experience Management
