Successful Copywriting In A Week Teach Yourself

Author : Robert Ashton
Publisher : Teach Yourself
ISBN 13 : 9781473609419
Total Pages : 0 pages
Book Rating : 4.10/5 ( download)

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Download or read book Successful Copywriting in a Week: Teach Yourself written by Robert Ashton and published by Teach Yourself. This book was released on 2016-05-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals

Author : Robert Ashton
Publisher : Teach Yourself
ISBN 13 : 9781444159073
Total Pages : 0 pages
Book Rating : 4.70/5 ( download)

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Download or read book Copywriting in a Week written by Robert Ashton and published by Teach Yourself. This book was released on 2012-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

Author : Robert Ashton
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.94/5 ( download)

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Download or read book Copywriting in a Week written by Robert Ashton and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copywriting just got easier. It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. ncreasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important.

Author : Rob Ashton
Publisher : Teach Yourself
ISBN 13 : 1444159097
Total Pages : 119 pages
Book Rating : 4.97/5 ( download)

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Download or read book Copywriting In A Week written by Rob Ashton and published by Teach Yourself. This book was released on 2012-03-30 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copywriting just got easier It's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect: - Sunday: Focusing your message - Monday: Using layout, pictures and colour to make words memorable - Tuesday: Writing effective letters - Wednesday: Making advertising work for you - Thursday: Communicating clearly with the media - Friday: Preparing promotional print - Saturday: Composing proposals and presentation visuals

Author : Partick Forsyth
Publisher : Teach Yourself
ISBN 13 : 1473601967
Total Pages : 111 pages
Book Rating : 4.63/5 ( download)

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Download or read book Successful Direct Marketing in a Week: Teach Yourself eBook ePub written by Partick Forsyth and published by Teach Yourself. This book was released on 2014-06-27 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up

Author : Robert W. Bly
Publisher : Holt Paperbacks
ISBN 13 : 1429900156
Total Pages : 431 pages
Book Rating : 4.57/5 ( download)

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Download or read book The Copywriter's Handbook written by Robert W. Bly and published by Holt Paperbacks. This book was released on 2007-04-01 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Author : Joseph Sugarman
Publisher : John Wiley & Sons
ISBN 13 : 111842879X
Total Pages : 374 pages
Book Rating : 4.95/5 ( download)

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Download or read book The Adweek Copywriting Handbook written by Joseph Sugarman and published by John Wiley & Sons. This book was released on 2012-06-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Author : Geoff Ribbens
Publisher : Teach Yourself
ISBN 13 : 1444159542
Total Pages : 117 pages
Book Rating : 4.47/5 ( download)

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Download or read book Body Language for Management in a Week: Teach Yourself written by Geoff Ribbens and published by Teach Yourself. This book was released on 2012-07-06 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to read people's body language and send out the right signals yourself, is crucial to anyone who wants to advance their career. Written by Geoff Ribbens and Richard Thompson, leading experts on body language, this book quickly teaches you the insider secrets you need to know to in order give a successful appraisal. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience. So what are you waiting for? Let this book put you on the fast track to success!

Author : J. Jonathan Gabay
Publisher : Mcgraw-hill
ISBN 13 : 9780071769846
Total Pages : 0 pages
Book Rating : 4.46/5 ( download)

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Download or read book Improve Your Copywriting: A Teach Yourself Guide written by J. Jonathan Gabay and published by Mcgraw-hill. This book was released on 2011-04-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 60 million books sold in the Teach Yourself series! From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplines Used as a training tool by the world’s largest professional marketing organization, Improve your Copywriting reveals some of advertising’s greatest creative secrets. You will have fun while learning how to succeed in one of the most exciting areas of marketing communications. Features: Writing by J. Jonathan Gabay, an award-winning copywriter who is renowned worldwide for his writing and teaching skills Practical exercises, summaries and tips to allow you to practice your skills A practical glossary One, five and ten-minute introductions to key principles to get you started Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience Tests in the book and online to keep track of your progress Quick refreshers to help you remember the key facts

Author : Martin Manser
Publisher : Teach Yourself
ISBN 13 : 144419030X
Total Pages : 114 pages
Book Rating : 4.04/5 ( download)

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Download or read book Effective Business Writing in a Week: Teach Yourself written by Martin Manser and published by Teach Yourself. This book was released on 2013-08-30 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us spend hours every day typing emails and other documents at work, yet how many of us have ever had any training in writing skills? New and aspiring managers find themselves having to write advertising copy or press releases, while many businesses want to engage successfully online. Effective Business Writing in a week is a practical guide to better communication at work, whether through more traditional forms such as business reports or through email, websites and social media. Keywords: Style Structure Email Business reports Presentations Letters Advertising Press releases Letters social media website copy