Successful Case Studies In The Canary Islands Tourism Industry

Author : Rosa M. Batista Canino
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527502783
Total Pages : 365 pages
Book Rating : 4.89/5 ( download)

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Download or read book Successful Case Studies in the Canary Islands' Tourism Industry written by Rosa M. Batista Canino and published by Cambridge Scholars Publishing. This book was released on 2017-08-21 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one.

Author : Teresa Aguiar Quintana
Publisher :
ISBN 13 : 9781443891295
Total Pages : 356 pages
Book Rating : 4.90/5 ( download)

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Download or read book Successful Case Studies in the Canary Islands' Tourism Industry written by Teresa Aguiar Quintana and published by . This book was released on 2017-08 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book offers an interesting overview of good practices in the tourism industry. Its main strength is that its focus is not solely limited to hotels; rather, it provides several snapshots of the way economic activities of various different natures have been properly managed in order to make the Canary Islands a successful symbol of integrated tourist supply for a range of customers. Each case study provided here offers particular insights into the way local resources, including physical, environmental, human, and entrepreneurial factors, have been exploited in order to boost tourism. The book can be also serve as a reference tool for those who are thinking about improving their business or starting a new one."

Author : Philip L. Pearce
Publisher : Emerald Group Publishing
ISBN 13 : 1787698114
Total Pages : 373 pages
Book Rating : 4.16/5 ( download)

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Download or read book Delivering Tourism Intelligence written by Philip L. Pearce and published by Emerald Group Publishing. This book was released on 2019-11-08 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume demonstrates that tourism research can deliver quality implications for a range of stakeholders. Contributions from authors across the continents serve to illustrate ways in which academic analysis can, and does, result in action.

Author : Antónia Correia
Publisher : Taylor & Francis
ISBN 13 : 1040015115
Total Pages : 237 pages
Book Rating : 4.17/5 ( download)

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Download or read book International Case Studies in Innovation and Entrepreneurship in Tourism written by Antónia Correia and published by Taylor & Francis. This book was released on 2024-04-15 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international case study book provides 23 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Author : Philip L. Pearce
Publisher : Edward Elgar Publishing
ISBN 13 : 1786438577
Total Pages : 432 pages
Book Rating : 4.77/5 ( download)

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Download or read book Tourist Behaviour written by Philip L. Pearce and published by Edward Elgar Publishing. This book was released on 2019 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and accessible, this Companion offers a thorough investigation into both traditional and fresh topics in tourist behaviour and experience. Arranged chronologically, the chapters examine tourist experience from the very idea of a tourist visit to the aftermath of returning home.

Author : Teresa Aguiar-Quintana
Publisher : Taylor & Francis
ISBN 13 : 1040003990
Total Pages : 362 pages
Book Rating : 4.92/5 ( download)

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Download or read book Corporate Entrepreneurship and Innovation in Tourism and Hospitality written by Teresa Aguiar-Quintana and published by Taylor & Francis. This book was released on 2024-05-13 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dynamic characteristic of the tourism and hospitality industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with such factors in real life practices. In this book, scholars and industry experts analyse case studies related to real-world scenarios to expand the body of knowledge, inspiring future research and developing the field. The Editors have compiled a compelling set of case studies covering topics centred around corporate entrepreneurship, including innovation, marketing and digital marketing, crisis management, quality development, product development and sustainability with a particular emphasis on post-Covid-19 recovery. The case studies included cover five regions, Europe, Africa, the Americas, Australia and Asia, offering enriching and diverse perspectives. This unique collection will be a valuable resource for scholars and upper-level students across corporate entrepreneurship and innovation, as well as those researching and studying n the tourism and hospitality fields.

Author : Simon Hudson
Publisher : Taylor & Francis
ISBN 13 : 100063745X
Total Pages : 312 pages
Book Rating : 4.58/5 ( download)

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Download or read book International Case Studies on Tourism Destination Management and COVID-19 written by Simon Hudson and published by Taylor & Francis. This book was released on 2022-08-18 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Cases on Tourism Destination Management and COVID-19 provides students, lecturers and practitioners with an essential real-life resource on how different tourism destinations around the world have been impacted by, and responded to, the COVID-19 pandemic. These 34 in-depth case studies from the Americas, the APAC region, Europe, and the Middle East allow a global perspective, and acts as a toolkit than can be used to design a better future for tourism destinations that embraces sustainability and collaboration. For each case study, secondary sources such as media articles, industry and government reports, campaign materials, websites and social media channels have been closely analysed. In addition, interviews have been conducted with destination marketers, government officials, tour operators, professional guides, and hotel managers to provide a holistic view for each destination. Each case study is structured around COVID-19 impacts, responses and outcomes, and includes further reading, video links, and discussion questions to challenge students further in their self-study and to encourage in-class discussions. This is an essential resource for tourism students and lecturers across the curriculum, and a fascinating read for anyone in the business of tourism.

Author : Boopen Seetanah
Publisher : Taylor & Francis
ISBN 13 : 0429552955
Total Pages : 227 pages
Book Rating : 4.53/5 ( download)

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Download or read book Mauritius: A successful Small Island Developing State written by Boopen Seetanah and published by Taylor & Francis. This book was released on 2019-11-11 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The economic upturn and performance of Mauritius is a far cry from predictions made in the 1960s. The island’s remarkable economic performance since the 1980s can been attributed to a multitude of factors instrumental to the success of the economy, including structural reforms, outward looking export orientated strategies, diversification in the manufacturing, tourism and financial services sectors amongst others, sound economic governance and institutions, and significant investment in human capital. This book attempts to provide a detailed analysis of the various key ingredients which have helped to propel Mauritius to its current status. The various chapters provide important readings for both academics and policymakers, with the final chapter providing key policy strategies which the government needs to implement to help Mauritius graduate to the next level of development: namely to that of a high-income economy and, in moving out of the middle-income trap, laying the foundations for future growth and shared prosperity in the light of both domestic challenges and global constraints.

Author : Dilara Torun
Publisher : GRIN Verlag
ISBN 13 : 3656076634
Total Pages : 33 pages
Book Rating : 4.36/5 ( download)

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Download or read book Critically Review the 15 C's in the Context of the Marketing of an International Tourist Destination written by Dilara Torun and published by GRIN Verlag. This book was released on 2011-12 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2011 in the subject Tourism, grade: Merit, Bournemouth University, language: English, abstract: Strategic tourism marketing analyses future issues and challenges on the tourism market. The objective of this analysis is to define innovative marketing strategies for tourism products in order to be successful on the market. A tourist destination is an integrated tourism product which needs well defined marketing strategies. Only a continuous analysis, definition and implementation of strategies help tourist destinations to gain a competitive advantage. Popular destinations for tourist holidays are islands. Trivago (2009), a tourism website, has launched a ranking of the "10 most popular islands of Europe". Seven of the ten islands are Spanish: Mallorca, Gran Canaria, Tenerife, Ibiza, Fuerteventura, Menorca and Lanzarote. For this essay the defined international tourist destination will be Lanzarote. This island is famous for its unique volcanic landscape and its biosphere reserve. Personally, Lanzarote is my favourite travel destinations due to family reasons. In the context of marketing, the following five of fifteen Cs of the destination Lanzarote will be critically reviewed: Crisis, Customers, Communication, Competition and Commodification. The review of these aspects will show how tourism marketing is applied and which strategies are implemented for Lanzarote to overcome different challenges on the tourism market and stay an attractive and successful tourist destination. (1673 words)

Author : Simon Hudson
Publisher : SAGE
ISBN 13 : 152641435X
Total Pages : 462 pages
Book Rating : 4.59/5 ( download)

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Download or read book Marketing for Tourism, Hospitality & Events written by Simon Hudson and published by SAGE. This book was released on 2017-05-26 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.