Strategy Structure And Antitrust In The Carbonated Soft Drink Industry

Author : Timothy Muris
Publisher : Praeger
ISBN 13 : 0899307884
Total Pages : 0 pages
Book Rating : 4.86/5 ( download)

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Download or read book Strategy, Structure, and Antitrust in the Carbonated Soft-Drink Industry written by Timothy Muris and published by Praeger. This book was released on 1993-05-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pepsi-Cola and Coca-Cola are widely recognized as being two of the premier marketing companies in the world. They have introduced a great variety of new products and package types. They have raised celebrity advertising to a new level. Coca-Cola even changed the formula for Coke. These and other developments in the carbonated soft drink industry came about from major strategy changes by Pepsi-Cola and Coca-Cola. Rather than simply reacting to a changing competitive environment, PepsiCo and The Coca-Cola Company have created and implemented strategies that turned the new environment to their advantage. Although Pepsi-Cola attacked Coca-Cola's dominance and achieved near-parity with Coke in bottled soft drinks, both Coke and Pepsi have benefitted from fighting the Cola Wars. The battle between them has stimulated continuing growth in an industry regularly pronounced by the experts for many years to be on the verge of maturity. One widely ignored aspect of the Cola Wars is the ongoing transformation of the soft drink distribution systems of Coca-Cola and Pepsi-Cola from systems of independent bottlers to captive bottling subsidiaries. Chandler advanced the hypothesis that successful firms develop strategies to take advantage of new opportunities, and that those strategies then determine the organizational structure required for effective implementation. We find that changes in the organization of the two leading carbonated soft drink firms' distribution systems provide support for Chandler's hypothesis. The independent bottling systems were a unique and effective organization for many decades. Changes in the external environment, however, raised the costs of transacting between the parent concentrate manufacturers and their independent bottlers. In particular, the new competitive environment required rapidly changing product and marketing strategies, and the implementation of these strategies required the close cooperation of the distribution systems. In effect, Coke and Pepsi needed to change the organization of their distribution systems to implement effectively the strategies that stimulated the new competitive environment, because the relative transaction costs of the independent bottling systems in the new environment were too high. The book presents a strategic analysis of the history of the industry.

Author : Harold Saltzman
Publisher :
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.54/5 ( download)

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Download or read book Transformation and Continuity written by Harold Saltzman and published by . This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Harold Saltzman
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.72/5 ( download)

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Download or read book Transformation and Continuity written by Harold Saltzman and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher : DIANE Publishing
ISBN 13 : 1428953671
Total Pages : 274 pages
Book Rating : 4.73/5 ( download)

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Download or read book Transformation and continuity the U.S. carbonated soft drink bottling industry and antitrust policy since 1980 written by and published by DIANE Publishing. This book was released on with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Aneel Karnani
Publisher :
ISBN 13 : 9781616744939
Total Pages : pages
Book Rating : 4.36/5 ( download)

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Download or read book PepsiCo and Coca-Cola Company written by Aneel Karnani and published by . This book was released on 2010-06-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2009, Pepsi acquired its two largest franchised bottlers. Six months later, after initial rejection of Pepsi's strategy, Coca-Cola also bought the North American operations of its largest bottler. With these acquisitions, the industry leaders changed the structure of the carbonated soft drink industry in North America, raising several questions: 1) Is the current strategy of forward integration into bottling appropriate for the companies? 2) Was the previous strategy involving franchised bottlers appropriate for its time? 3) What has changed in the industry to cause this change in strategy? This case provides an overview of the history of the relationships between concentrate producers and their bottlers and trends in the CSD industry over the past century. It is intended to spark discussion into how the structure of CSD producers has responded to changes in underlying market forces, also raising the question of whether the companies strategies should be implemented in various international markets.

Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopoly, and Business Rights
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.91/5 ( download)

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Download or read book Soft Drink Interbrand Competition Act written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Antitrust, Monopoly, and Business Rights and published by . This book was released on 1980 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Francis Goodall
Publisher : Routledge
ISBN 13 : 113613820X
Total Pages : 685 pages
Book Rating : 4.01/5 ( download)

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Download or read book International Bibliography of Business History written by Francis Goodall and published by Routledge. This book was released on 2013-12-16 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of business history has changed and grown dramatically over the last few years. There is less interest in the traditional `company-centred' approach and more concern about the wider business context. With the growth of multi-national corporations in the 1980s, international and inter-firm comparisons have gained in importance. In addition, there has been a move towards improving links with mainstream economic, financial and social history through techniques and outlook. The International Bibliography of Business History brings all of the strands together and provides the user with a comprehensive guide to the literature in the field. The Bibliography is a unique volume which covers the depth and breadth of research in business history. This exhaustive volume has been compiled by a team of subject specialists from around the world under the editorship of three prestigious business historians.

Author : Andreas Penzkofer
Publisher : GRIN Verlag
ISBN 13 : 3638597202
Total Pages : 25 pages
Book Rating : 4.03/5 ( download)

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Download or read book The Market of Pepsi / PepsiCo written by Andreas Penzkofer and published by GRIN Verlag. This book was released on 2007-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, 40 entries in the bibliography, language: English, abstract: PepsiCo, one of the world's largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe's juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation's European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe's juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and H

Author : Albrecht Rothacher
Publisher : World Scientific
ISBN 13 : 9812388567
Total Pages : 279 pages
Book Rating : 4.68/5 ( download)

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Download or read book Corporate Cultures and Global Brands written by Albrecht Rothacher and published by World Scientific. This book was released on 2004 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interesting book covers the development of 18 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril.

Author : T.V.S. Ramamohan Rao
Publisher : Springer
ISBN 13 : 8132225627
Total Pages : 293 pages
Book Rating : 4.21/5 ( download)

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Download or read book Risk Sharing, Risk Spreading and Efficient Regulation written by T.V.S. Ramamohan Rao and published by Springer. This book was released on 2015-10-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an integrated approach to risk sharing, risk spreading and efficient regulation through principal agent models. It emphasizes the role of information asymmetry and risk sharing in contracts as an alternative to transaction cost considerations. It examines how contracting, as an institutional mechanism to conduct transactions, spreads risks while attempting consolidation. It further highlights the shifting emphasis in contracts from Coasian transaction cost saving to risk sharing and shows how it creates difficulties associated with risk spreading, and emphasizes the need for efficient regulation of contracts at various levels. Each of the chapters is structured using a principal agent model, and all chapters incorporate adverse selection (and exogenous randomness) as a result of information asymmetry, as well as moral hazard (and endogenous randomness) due to the self-interest-seeking behavior on the part of the participants.