Strategies Of Multinationals In Central And Eastern Europe

Author : Yordanka Chobanova
Publisher : Springer
ISBN 13 : 0230250955
Total Pages : 269 pages
Book Rating : 4.56/5 ( download)

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Download or read book Strategies of Multinationals in Central and Eastern Europe written by Yordanka Chobanova and published by Springer. This book was released on 2009-08-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

Author : Charles Albert Michalet
Publisher : World Bank Publications
ISBN 13 : 9780821341612
Total Pages : 50 pages
Book Rating : 4.18/5 ( download)

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Download or read book Strategies of Multinationals and Competition for Foreign Direct Investment written by Charles Albert Michalet and published by World Bank Publications. This book was released on 1997-01-01 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there a trade-off among countries in attracting foreign direct investment (FDI)? And, in particular, has the opening up of Central and Eastern Europe diverted FDI that otherwise would have gone to developing countries? To answer these questions, FIAS c

Author : J. Manea
Publisher : Springer
ISBN 13 : 0230511813
Total Pages : 209 pages
Book Rating : 4.11/5 ( download)

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Download or read book Multinationals and Transition written by J. Manea and published by Springer. This book was released on 2004-03-03 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book refocuses thinking on how multinational enterprises (MNEs) can achieve a sustained contribution to European transition economies as these countries move from the processes of transformation into pursuit of more sustained development. The authors apply key aspects of recent work on the strategic aims and nature of the contemporary MNE to the transition economy context, and find that the generation and application of technology has particular relevance to the success of MNEs in Central and Eastern Europe. The book is based on the results of two new wide-ranging surveys and includes a thorough review of current literature.

Author : A. Kozminski
Publisher : Palgrave Macmillan
ISBN 13 : 9780333920541
Total Pages : 336 pages
Book Rating : 4.46/5 ( download)

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Download or read book Strategies for Central and Eastern Europe written by A. Kozminski and published by Palgrave Macmillan. This book was released on 2000-05-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for Central and Eastern Europe provides a unique and cutting-edge analysis of the future for big business in the former Soviet states of Central and Eastern Europe. The dramatic political changes of the 1990s were swiftly accompanied by high levels of foreign investment. However, many multinational companies are still grappling with the integration of the region into their global strategy. This book responds to their difficulties and provides a framework for the development of successful global, regional and country strategies. Chapters by regional experts provide specific practical guidance on the local economic, trade, institutional and cultural factors affecting successful implementation. They look at Hungary, Poland, Czech Republic, Slovak Republic, Slovenia, Romania, Bulgaria and the Ukraine .Star ratings summarise the opportunities in each country and include lists of top investors, exporters, multinationals and local companies in the region.

Author : Ágnes Szunomár
Publisher : Palgrave Macmillan
ISBN 13 : 9783030551674
Total Pages : 329 pages
Book Rating : 4.79/5 ( download)

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Download or read book Emerging-market Multinational Enterprises in East Central Europe written by Ágnes Szunomár and published by Palgrave Macmillan. This book was released on 2021-12-08 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of multinational enterprises (MNEs) from emerging markets is topical, important and poses a number of questions and challenges that require considerable attention in the future from academia as well as business management. The recent takeovers of high-profile companies in developed or developing countries by non-European emerging-market MNEs (EMNEs) – such as Lenovo, Wanhua (China), Hindalco (India), CVRD (Brazil), Cemex (Mexico), Lukoil (Russia), etc. – as well as the greenfield or brownfield investments of emerging companies (such as Huawei, ZTE, Tata, Pepco, etc.) show a new trend where new kind of firms become major players globally. EMNEs have become important players in several regions around the globe, ranging from the least developed countries of Africa through the developing markets in Latin America and Asia to the developed countries of the United States or the European Union, including East Central European (ECE) countries. EMNEs presence on the global level has resulted in numerous studies in the international literature but those research results barely cover EMNEs’ activities in the ECE region (in the East Central European EU member countries, including the Czech Republic, Hungary, Poland, Slovakia and Slovenia). The existing books typically focus on the investment activity of a single country or region (such as China or East Asia) but a comprehensive analysis is still missing in this regard. The novelty of this edited volume is that it aims at exploring EMNEs location determinants, strategies, activities and challenges in East Central Europe by discussing its anomalies to the traditional theories as well as to other types of MNEs in the ECE region. The authors focus on EMNEs not only from China but from other important emerging countries, too, such as Russia, India, South Korea, Taiwan, Turkey, Brazil or South Africa.

Author : Stewart Arnold
Publisher : Routledge
ISBN 13 : 1351765566
Total Pages : 258 pages
Book Rating : 4.65/5 ( download)

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Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold and published by Routledge. This book was released on 2018-06-27 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.

Author : William T. Bagatelas
Publisher : Routledge
ISBN 13 : 1351155660
Total Pages : 306 pages
Book Rating : 4.63/5 ( download)

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Download or read book Industries and Markets in Central and Eastern Europe written by William T. Bagatelas and published by Routledge. This book was released on 2017-11-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A combination of rigorous analysis and case material; this book is an essential guide to trade and industry developments in Central and Eastern Europe. Its scope encompasses globalization, the business strategies of MNCs, agriculture, services and the dynamics of innovation. It also considers the trading relationships of these countries with Russia as well as the influence of trade on the democratization of states formerly belonging to the USSR.

Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317948874
Total Pages : 116 pages
Book Rating : 4.72/5 ( download)

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Download or read book Marketing in Central and Eastern Europe written by Erdener Kaynak and published by Routledge. This book was released on 2014-02-04 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurring in the countries’marketing environment, the lucrative market opportunities created by the changes, and the inscrutable marketing practice followed by local and international companies. Marketing in Central and Eastern Europe helps you understand the changes taking place in these valuable and challenging markets and introduces you to the emerging opportunities and effective marketing strategies to be employed in the region. Researchers specializing in CEE business; managers of international companies operating in or contemplating entering CEE markets; and students studying CEE business, East-West business, or marketing in transitional economies will better understand the region by examining issues of cross- cultural inquiry, commonality, and market segmentation. Marketing in Central and Eastern Europe also provides you with: a region-relevant market analysis to determine environmental dimensions of emerging markets a preliminary report on market-entry strategies in Poland an assessment of foreign direct investment opportunities in Hungary a study of Western-style marketing applied in transitional economies an analysis of marketization and Westernization used as classifying dimensions information on increasing the validity of post-command economy research and application Although the book’s chapters cover a variety of topics and use different research approaches and methodologies, they have a common theme--there is a great interest in, and an equally great need to scientifically investigate, rapidly emerging market opportunities, marketing-environment issues, and marketing-strategy problems with respect to transitional economies of Central and Eastern Europe.

Author : Petr Chadraba
Publisher : Psychology Press
ISBN 13 : 9781560247128
Total Pages : 136 pages
Book Rating : 4.26/5 ( download)

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Download or read book The Central and Eastern European Markets written by Petr Chadraba and published by Psychology Press. This book was released on 1995 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new markets. Chapters contain accurate information on joint ventures, market entry strategies for Central and Eastern Europe, financing for activities in Eastern Europe, and assessing the Ukraine as a market. With direct experience of these business issues, the contributing authors explore these specific topics: how the Czechoslovak telecommunications system was upgraded through a joint venture entry and expansion decisions made by Western firms in the Ukraine and ways in which firms use relationships in the home and host market to reduce the risks of strategic investment decisions investment patterns, strategic market characteristics, and resulting entry strategies of Western firms active in Eastern Europe since the fall of the Iron Curtain macro changes taking place in Hungary, Poland, and Bulgaria and changing market environments specific to each country development trends in the marketing environment in Eastern Europe, options for market entry, and favored market penetration strategies The Central and Eastern European Markets is an ideal source for detailed information needed by students researching business issues in these emerging markets. Professionals planning to enter or seeking to improve their market position in these regions can find specific business-related information and experience in this stimulating volume.

Author : Stewart Arnold
Publisher : Routledge
ISBN 13 : 1000160556
Total Pages : 257 pages
Book Rating : 4.50/5 ( download)

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Download or read book Marketing Strategies for Central and Eastern Europe written by Stewart Arnold and published by Routledge. This book was released on 2020-09-10 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to different environments. This text examines the unique features of the marketing environment in Central and Eastern Europe and the impact that they have on the strategies used to enter and penetrate this region. It is based on the proceedings of the 6th annual conference on "Marketing Strategies for Central & Eastern Europe" held from the 2nd to the 4th of December 1998 in Vienna, Austria. The book presents the editors' view on marketing in Central and Eastern Europe and summarizes the main features and research results from the selected papers.