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Author : Dan O'Hair
Publisher :
ISBN 13 :
Total Pages : 546 pages
Book Rating : 4.69/5 ( download)
Download or read book Strategic Communication in Business and the Professions written by Dan O'Hair and published by . This book was released on 1998 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: On business communication
Author : O'hair
Publisher : Pearson Education India
ISBN 13 : 9788131722176
Total Pages : 484 pages
Book Rating : 4.71/5 ( download)
Download or read book Strategic Communication in Business and the Professions written by O'hair and published by Pearson Education India. This book was released on 2008-09 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : University Dan O'Hair
Publisher : Allyn & Bacon
ISBN 13 : 9780205561308
Total Pages : 0 pages
Book Rating : 4.06/5 ( download)
Download or read book Strategic Communication in Business and the Professions written by University Dan O'Hair and published by Allyn & Bacon. This book was released on 2004-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ross Brinkert
Publisher :
ISBN 13 : 9781516532735
Total Pages : 280 pages
Book Rating : 4.32/5 ( download)
Download or read book Strategic Corporate Communication written by Ross Brinkert and published by . This book was released on 2017-12-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication: Core Concepts for Managing Your Career and Your Clients' Brands introduces readers to essential strategies in corporate communication. The book centers upon the idea that in order to be successful, communication professionals not only require outward-facing competencies to represent and serve clients, but also personal competencies of self-awareness and self-positioning to manage their careers. The text grounds corporate communication in theoretical research and marketplace practices that demonstrate foundational corporate communication elements such as strategy, brand, storytelling, communities, messaging, context, ethics, influence, research and measurement, leadership and management, and change. Each chapter introduces relevant theory related to a particular topic, ways in which the information can support career planning, and how the content and skills covered in the chapter apply in the context of the work environment or future interactions with clients. Practical application opportunities at both the personal and organizational level encourage careful reflection throughout. The inclusion of SWOT exercises and case studies with guiding questions inspires critical thinking and further exploration. Strategic Corporate Communication is an ideal text for upper-division undergraduate and graduate-level courses in strategic, public relations, corporate, branding, professional, and marketing communication. Ross Brinkert is an award-winning teacher, associate professor, and was inaugural chair of the Corporate Communication Program at Penn State Abington. He holds a Ph.D. in communication sciences from Temple University. Dr. Brinkert's research and applied work address how increasing the engagement of organizational leaders may increase engagement throughout the entire organization. Lisa V. Chewning is an award-winning teacher, associate professor, and chair of the Corporate Communication Program at Penn State Abington. She holds a Ph.D. in communication from Rutgers University. Dr. Chewning's research combines theoretical and applied perspectives to further understand the role of communication in human organization.
Author : Sara LaBelle
Publisher : University of California Press
ISBN 13 : 0520298527
Total Pages : 367 pages
Book Rating : 4.21/5 ( download)
Download or read book Strategic Communication for Organizations written by Sara LaBelle and published by University of California Press. This book was released on 2020-02-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication for Organizations elucidates the emerging research on strategic communication, particularly as it operates in a variety of organizational settings. This book, appropriate for both students and practitioners, emphasizes how theory and research from the field of communication studies can be used to support and advance organizations of all types across a variety of business sectors. Grounded in scholarship and organizational cases, this textbook: focuses on message design provides introductory yet comprehensive coverage of how strategy and message design enable effective organizational and corporate communication explores how theory and research can be synthesized to inform modern communication-based campaigns Strategic Communication for Organizations will help readers discuss how to develop, implement, and evaluate messages that are consistent with an organization’s needs, mission, and vision, effectively reaching and influencing internal and external audiences.
Author : Timothy Gary PLAX
Publisher :
ISBN 13 : 9781465296788
Total Pages : pages
Book Rating : 4.86/5 ( download)
Download or read book Strategic Communication at Work written by Timothy Gary PLAX and published by . This book was released on 2016-07-18 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Diane Lennard
Publisher : Routledge
ISBN 13 : 1351863096
Total Pages : 182 pages
Book Rating : 4.94/5 ( download)
Download or read book Strategic Communication at Work written by Diane Lennard and published by Routledge. This book was released on 2018-03-22 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Communication at Work provides the reader with a practical approach to engaging in all types of communication—one-on-one, small group, and large group—to achieve intended results. The framework presented enables readers to make informed decisions that increase the effectiveness of their communication and enhance their credibility. Lennard presents the IMPACT Paradigm—Intending, Messaging, Presence, Attending, Connecting, and Together—in the first part of the book explaining the benefits of using a single framework for all strategic communication. The second part illustrates how to apply these principles and approach interactions with a purposeful mindset, express ideas congruently, and connect with others. The third part offers curated exercises for practicing communication skills, along with specific ways to integrate the paradigm into everyday communication interactions. The text’s clear and practical approach will appeal to graduate students of business communication, as well as instructors and professionals interested in improving their communication skills.
Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
ISBN 13 : 1838676619
Total Pages : 311 pages
Book Rating : 4.12/5 ( download)
Download or read book Business Acumen for Strategic Communicators written by Matthew W. Ragas and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business acumen has emerged as a critical competency for communicators. But if you’re a public relations, advertising or communication professional that didn’t go to business school, how can you make sure you have the abilities and skills to evolve along with your role? Business Acumen for Strategic Communicators is the book for you.
Author : Mark Dollins
Publisher : Routledge
ISBN 13 : 1000461947
Total Pages : 228 pages
Book Rating : 4.47/5 ( download)
Download or read book Engaging Employees through Strategic Communication written by Mark Dollins and published by Routledge. This book was released on 2021-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
Author : Matthew W. Ragas
Publisher : Emerald Group Publishing
ISBN 13 : 1787149528
Total Pages : 320 pages
Book Rating : 4.26/5 ( download)
Download or read book Mastering Business for Strategic Communicators written by Matthew W. Ragas and published by Emerald Group Publishing. This book was released on 2017-11-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Business for Strategic Communicators provides strategic communication students and professionals with expert insights on the various major business functions and areas from an assemblage of top strategic communication leaders.
