Storyscaping

Author : Gaston Legorburu
Publisher : John Wiley & Sons
ISBN 13 : 1118871235
Total Pages : 291 pages
Book Rating : 4.32/5 ( download)

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Download or read book Storyscaping written by Gaston Legorburu and published by John Wiley & Sons. This book was released on 2014-01-14 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use powerful tools to engage customers with your brand Marketers, technologists, and corporate leaders are looking for ways to more effectively connect consumers with their brand. Storyscapes introduces "storyscaping" as a way to create immersive experiences that solve the challenge of connecting brands and consumers. This book describes a powerful new approach to advertising and marketing for the digital age that involves using stories to design emotional and transactional experiences for customers, both online and offline. Each connection inspires engagement with another, so the brand becomes part of the customer's story. Authors Gaston Legorburu and Darren McColl explain how marketers can identify and define the core target audience segment, define your brand's purpose, understand the emotional desires of your consumers, and more. Shows how to map how the consumer engages with the category and product/service Explains how to develop an organizing idea and creative plan for an immersive storyscape experience Defines the role of marketing channels around the organizing idea Establishes how technology can be applied to the experience Learn how to measure, optimize, and evolve the customer experience through the use of strong narratives that compel consumers to buy into your brand. www.storyscaping.com

Author : Richard Rabinowitz
Publisher : UNC Press Books
ISBN 13 : 1469629518
Total Pages : 393 pages
Book Rating : 4.13/5 ( download)

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Download or read book Curating America written by Richard Rabinowitz and published by UNC Press Books. This book was released on 2016-09-14 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do history museums and historic sites tell the richly diverse stories of the American people? What fascinates us most about American history? To help answer these questions, noted public historian Richard Rabinowitz examines the evolution of public history over the last half-century and highlights the new ways we have come to engage with our past. At the heart of this endeavor is what Rabinowitz calls "storyscapes--landscapes of engagement where individuals actively encounter stories of past lives. As storyscapes, museums become processes of narrative interplay rather than moribund storage bins of strange relics. Storyscapes bring to life even the most obscure people--making their skills of hands and minds "touchable," making their voices heard despite their absence from traditional archives, and making the dilemmas and triumphs of their lives accessible to us today. Rabinowitz's wealth of professional experience--creating over 500 history museums, exhibitions, and educational programs across the nation--shapes and informs the narrative. By weaving insights from learning theory, anthropology and geography, politics and finance, collections and preservation policy, and interpretive media, Rabinowitz reveals how the nation's best museums and historic sites allow visitors to confront their sense of time and place, memories of family and community, and definitions of self and the world while expanding their idea of where they stand in the flow of history.

Author : Rohan Daniel Eason
Publisher :
ISBN 13 : 9781786270221
Total Pages : 0 pages
Book Rating : 4.26/5 ( download)

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Download or read book The Hollow Woods : story-telling card game written by Rohan Daniel Eason and published by . This book was released on 2017-08-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "These 20 picture cards can be used in an almost infinite number of combinations. However they are placed, they will magically match up to create seamless scenes and provide endless storytelling opportunities"--Container

Author : Joe Whitworth
Publisher : Island Press
ISBN 13 : 161091614X
Total Pages : 248 pages
Book Rating : 4.41/5 ( download)

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Download or read book Quantified written by Joe Whitworth and published by Island Press. This book was released on 2015-09-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Quantified, Whitworth draws lessons from the world's most tech-savvy, high-impact organizations to show how we can make real gains for the environment. The principles of his approach, dubbed quantified conservation, will be familiar to any thriving entrepreneur: situational awareness, bold outcomes, innovation and technology, data and analytics, and gain-focused investment. As President of The Freshwater Trust, Whitworth has put quantified conservation into practice, pioneering the model of a "do-tank" that is dramatically changing how rivers can get restored across the United States. The stories in Quantified highlight the most precious of resources--water--but they apply to any environmental effort. Whether in the realm of policy, agriculture, business, or philanthropy, Whitworth is charting a new course for conservation.

Author : Judith Aston
Publisher : Columbia University Press
ISBN 13 : 0231851073
Total Pages : 504 pages
Book Rating : 4.77/5 ( download)

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Download or read book I-Docs written by Judith Aston and published by Columbia University Press. This book was released on 2017-02-28 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of documentary has been one of adaptation and change, as docu-mentarists have harnessed the affordances of emerging technology. In the last decade interactive documentaries (i-docs) have become established as a new field of practice within non-fiction storytelling. Their various incarnations are now a focus at leading film festivals (IDFA DocLab, Tribeca Storyscapes, Sheffield DocFest), major international awards have been won, and they are increasingly the subject of academic study. This anthology looks at the creative practices, purposes and ethics that lie behind these emergent forms. Expert contributions, case studies and interviews with major figures in the field address the production processes that lie behind interactive documentary, as well as the political, cultural and geographic contexts in which they are emerging and the media ecology that supports them. Taking a broad view of interactive documentary as any work which engages with 'the real' by employing digital interactive technology, this volume addresses a range of platforms and environments, from web-docs and virtual reality to mobile media and live performance. It thus explores the challenges that face interactive documentary practitioners and scholars, and proposes new ways of producing and engaging with interactive factual content.

Author : Leslie A. Duram
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313359644
Total Pages : 505 pages
Book Rating : 4.44/5 ( download)

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Download or read book Encyclopedia of Organic, Sustainable, and Local Food written by Leslie A. Duram and published by Bloomsbury Publishing USA. This book was released on 2009-11-12 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive compilation of entries illuminates the key trends, activities, and themes in organic, sustainable, and local food, covering consumers, organizations, farming, policies, and much more. The Encyclopedia of Organic, Sustainable, and Local Food pulls together a fascinating array of diverse, interdisciplinary topics to provide a thorough overview of our current alternative food system. With increasing attention focused on organic and local food, many people are attracted to these sustainable food choices. Yet despite its popularity, there are misconceptions and a general lack of understanding about organic and local food. This encyclopedia illuminates social concerns, economic trends, policy influences, and ecological terms to provide a comprehensive overview. Contributions from expert authors from government agencies, research universities, and private organizations provide key information on each of these relevant topics. Eating is a basic human activity, yet many people do not know where their food comes from. This book helps readers fill the gap between the trendy and the factual.

Author : Erik Ohlsen
Publisher :
ISBN 13 : 9780997520200
Total Pages : pages
Book Rating : 4.05/5 ( download)

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Download or read book The Hair Washing Zorba written by Erik Ohlsen and published by . This book was released on 2016-08-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Sometimes its hard for children to get their hair washed. Zorba is here to help! See how The Hair Washing Zorba creates magical hairdos for kids inspired by animals. Your kids will want to join the fun, making bath time that much easier. Enjoy!

Author : Cecilia Pinto McCarthy
Publisher : ABDO
ISBN 13 : 1532173172
Total Pages : 51 pages
Book Rating : 4.72/5 ( download)

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Download or read book Eating Bugs as Sustainable Food written by Cecilia Pinto McCarthy and published by ABDO. This book was released on 2019-08-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people enjoy eating meat. But livestock takes up a lot of land and resources. Bugs take less space, water, and food. They are also more nutritious than meat. Eating Bugs as Sustainable Food looks at the science behind raising and eating bugs and why eating bugs might help feed more people around the world. Easy-to-read text, vivid images, and helpful back matter give readers a clear look at this subject. Features include a table of contents, infographics, a glossary, additional resources, and an index. Aligned to Common Core Standards and correlated to state standards. Core Library is an imprint of Abdo Publishing, a division of ABDO.

Author : Lucille Clerc
Publisher :
ISBN 13 : 9781786271518
Total Pages : 0 pages
Book Rating : 4.16/5 ( download)

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Download or read book The Mystery Mansion written by Lucille Clerc and published by . This book was released on 2018-02-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "These 20 picture cards can be used in an almost infinite number of combinations. However they are placed, they will magically match up to create seamless scenes and provide endless storytelling opportunities" -- container.

Author : Marsha Wilson Chall
Publisher : Simon and Schuster
ISBN 13 : 1442439572
Total Pages : 32 pages
Book Rating : 4.73/5 ( download)

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Download or read book One Pup's Up written by Marsha Wilson Chall and published by Simon and Schuster. This book was released on 2011-06-14 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: When one pup’s up, the other nine are sure to follow! Young readers will love counting along as ten pups gradually wake up to nuzzle, wiggle, dine, and play. Count back down as the puppies fall asleep again, all in a fuzzy doggy jumble. This fun and simple counting book combines Marsha Wilson Chall’s energetic text with beloved illustrator Henry Cole’s adorable art to make a perfect read-aloud treat.