Stories Sell

Author : Paul Smith
Publisher : AMACOM
ISBN 13 : 0814437125
Total Pages : 298 pages
Book Rating : 4.24/5 ( download)

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Download or read book Sell with a Story written by Paul Smith and published by AMACOM. This book was released on 2016-09-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the high-tech tools available to salespeople today, the most personal method still works best. Through storytelling, a salesperson can explain products or services in ways that resonate, connect people to the mission, and help determine what decisions are made. A well-crafted story can pack the emotional punch to turn routine presentations into productive relationships. In Sell with a Story, organizational storytelling expert and author Paul Smith focuses his popular and proven formula to the sales arena. Smith identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution• And more Learning from model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett-Packard, and other top companies, you will soon be able to turn their personal experiences into stories that introduce yourself, build rapport, address objections, add value to the product, bring data to life, create a sense of urgency…and most importantly, sell! If you want to become a better communicator and transform your sales results, Sell with a Story is for you.

Author : Casey Hibbard
Publisher :
ISBN 13 : 9780615183008
Total Pages : 0 pages
Book Rating : 4.0X/5 ( download)

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Download or read book Stories That Sell written by Casey Hibbard and published by . This book was released on 2008-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The first book on capturing and using customer stories to grow your business or cause. Introduces a proven process for leveraging your current successes into new sales. Learn success-story marketing best practices from author Casey Hibbard, leading expert on creating and managing customer stories, with insight from organizations such as Sage Software, SAP, Toyota, Kronos, Amdocs, Make-A-Wish Foundation, and dozens of other businesses, independent consultants, and nonprofits"--Page 4 of cover

Author : Matthew Dicks
Publisher : New World Library
ISBN 13 : 1608689050
Total Pages : 215 pages
Book Rating : 4.57/5 ( download)

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Download or read book Stories Sell written by Matthew Dicks and published by New World Library. This book was released on 2024-06-11 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: WIN CUSTOMERS AND BUILD BRANDS THROUGH THE POWER OF STORYTELLING Moth GrandSLAM all-time champion storyteller, writer, and business coach Matthew Dicks presents a guide to using the power of storytelling for success in business of any type or size. Matt has found that the basic principles of effective storytelling are universal, teachable, and more crucial than ever for business communication. Jam-packed with examples, Stories Sell reveals the ingredients of a compelling story and then demonstrates how they can be incorporated into persuasive marketing copy, productive face-to-face conversations, effective sales pitches, and presentations that people actually want to hear. Topics include: • The three elements of a winning story: stakes, suspense, and surprise • Finding the right narrative structure (and why beginning at the beginning isn’t always the best method) • The power of being vulnerable: how admitting your mistakes can build rapport with audiences • When and how to use humor • Zigging while others zag: making yourself stand out from competitors Whether you’re an online marketer, advertising professional, salesperson, small business owner, independent contractor, or Fortune 500 executive, Stories Sell will teach you to find your voice and get your message across for maximum impact and profit.

Author : Kenneth Atchity
Publisher : Story Merchant Books
ISBN 13 : 9780996990875
Total Pages : pages
Book Rating : 4.79/5 ( download)

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Download or read book Sell Your Story to Hollywood written by Kenneth Atchity and published by Story Merchant Books. This book was released on 2016-10-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This little book aims to help you figure out how to get your story told on big screens or small. It offers nearly thirty years of observation of how things happen in the business of entertainment. Dr. Ken Atchity's Hollywood experience ranges from writing to managing to producing; he's seen Hollywood from nearly every angle.

Author : Connor Whiteley
Publisher : CGD Publishing
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4./5 ( download)

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Download or read book How To Write and Sell Short Stories For Writers? written by Connor Whiteley and published by CGD Publishing. This book was released on with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Short stories amaze writers with their money-making opportunities and money. Writers love short stories for their benefits, and short stories are so much fun. This great insightful book based on practice, listening to professionals and personal experiences, you’ll learn how to improve your short story writing, why short stories are amazing and why they’re great for money-making opportunities. If you want to investigate the amazing world of short stories. You NEED this book. BUY NOW!

Author : Della Galton
Publisher : Accent Press Ltd
ISBN 13 : 1907726039
Total Pages : 111 pages
Book Rating : 4.33/5 ( download)

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Download or read book How to Write and Sell Short Stories written by Della Galton and published by Accent Press Ltd. This book was released on 2011-03-15 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have book for any new writer and a welcome addition to the library of established writers who are hoping to ‘up their game’. Have you ever wondered why your short stories are rejected? What is the secret of selling your work? How do you make sure your characters are memorable, your plots realistic and your twists both satisfying and unpredictable? Della Galton answers these and many more questions using a format that will already be familiar to writers: What? Why? When? How? Where? and Who? The Author Della Galton has been selling short stories for twenty years. She sells between 90 and 100 short stories a year to markets in the UK and abroad. She also teaches creative writing and is a popular speaker at writers’ conferences across the UK. Dozens of her students have achieved success in the very competitive field of magazine fiction. Della is also the author of two published novels, Passing Shadows and Helter Skelter.

Author : Anne Schlosser
Publisher : BoD – Books on Demand
ISBN 13 : 3753445193
Total Pages : 50 pages
Book Rating : 4.99/5 ( download)

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Download or read book MLM Success: How To Tell Stories That Sell written by Anne Schlosser and published by BoD – Books on Demand. This book was released on 2021-03-11 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multi-Level Marketing, also known as MLM, is a business model that has proven time and time again to be a powerful force for both small and large entities. From products to ideas, this type of business sells, and it sells well, but why? Simply said, it is because MLM is about much more than just a product or even a service. MLM is about touching hearts and minds with innovation and inspiration through the power of stories. Every person on a MLM team has a story, from the front-line sales pitcher to the distributer, each and everyone has a tale - and sharing that story, and the story of the product itself, is what makes MLM the astounding business success it has grown to be. If stories are the heart and soul of MLM, then telling the right story, at the right time, is of vital importance. This thoroughly researched and well thought out book will guide you to the truths you need, and how to craft those fundamentals into the stories that will galvanize your business and sell your product. From discovering your own voice to tapping into the right market for that story, this guide is the missing piece you have been searching for in your MLM journey.

Author : Jim O'Connor
Publisher : SRA Books
ISBN 13 : 1909116998
Total Pages : 96 pages
Book Rating : 4.93/5 ( download)

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Download or read book The Authority Guide to Creating Brand Stories that Sell written by Jim O'Connor and published by SRA Books. This book was released on 2017-09-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business with the best brand story wins. Find out how to write yours. Connect with your customers and make your business impossible to resist using this sharp, practical Authority Guide that will save you time, money and frustration. Combine psychology, creativity, logic and emotion expertly into a brand story that will make your business stand out from the crowd. And using Jim O’Connor’s hard-won knowledge and vast experience give your business the focus, affinity, distinction and competitive advantage it needs to succeed and thrive.

Author : Linda M. James
Publisher : John Hunt Publishing
ISBN 13 : 1780993625
Total Pages : 211 pages
Book Rating : 4.21/5 ( download)

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Download or read book How To Write And Sell Great Short Stories written by Linda M. James and published by John Hunt Publishing. This book was released on 2011-12-09 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create characters who are more real than your family and friends? How to make these characters speak with their own dialogue, not yours? How to create vivid locations that readers can actually see? How to create such intriguing plots that readers are desperate to carry on reading? How to be really creative with words? You don’t? Then you need to buy this invaluable book. It will not only teach you fascinating story-telling techniques, but how to market your polished short stories once they are written so that they sell worldwide!

Author : Paul Smith
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420303
Total Pages : 290 pages
Book Rating : 4.00/5 ( download)

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Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.