Stop Marketing Start Selling

Author : Shaun Tinney
Publisher :
ISBN 13 : 9780692503003
Total Pages : 196 pages
Book Rating : 4.05/5 ( download)

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Download or read book Stop Marketing, Start Selling written by Shaun Tinney and published by . This book was released on 2015-09-04 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to doubling online leads, customers, and revenue. The basic value proposition of any business is to help people get what they want. A website is no different. Nobody watches TV for the commercials, or visits your website to check out your latest marketing campaigns. If they're on your site, your marketing worked. Now it's time to help them get what they came for. The partners at The Good (http: //thegood.com), an ecommerce and lead generation advisory, have condensed their learnings from over a decade in the ecommerce space. Their battle tested process for growing online revenues for brands large and small is shared in this comprehensive and actionable path to doubling online leads, customers and revenue. This book offers a step by step guide to making websites that convert. "In the age of empowered customers the best possible business case is to put the needs of your customers first. This book is a practical, no-nonsense approach to doing just that. It may not always tell you what you want to hear, but it certainly tells you what you need to hear." -Gerry McGovern, Author, CEO of Customer Carewords "When you invite guests to your house, you want them to enjoy themselves and leave happy. You should have the same mindset with your website. In this book, The Good shows you how to create a customer experience that converts." -Stephen Lease, Founder, Simplify & Go

Author : Joe Sanders
Publisher :
ISBN 13 : 9781735679716
Total Pages : 192 pages
Book Rating : 4.12/5 ( download)

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Download or read book Stop Posting! Start Marketing!: How Successful Companies Market Themselves on Social Media, While Others Just Post written by Joe Sanders and published by . This book was released on 2020-10-06 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing hasn't changed and it never will. Most people fail at digital marketing because they don't grasp this concept. A lot of businesses waste their time posting content that doesn't impact their business, drive revenue, or grow their customer base. Businesses though, large and small, can make a major impact using social media, but it all starts with a sound marketing strategy.This book will set you up for social media marketing success by walking you through a 5 Step digital marketing strategy that can be used for any business or organization. This strategy was developed using classic marketing concepts and techniques that successful companies have been using for decades. If you want to build or grow an audience, drive more revenue, create better content, or ensure your social media marketing campaigns are working properly - then this book is for you.In Stop Posting! Start Marketing. you'll learn how to take those boring old posts and turn them into a powerful marketing tool that will help grow your business!

Author : James M. Kouzes
Publisher : John Wiley & Sons
ISBN 13 : 1119446287
Total Pages : 227 pages
Book Rating : 4.86/5 ( download)

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Download or read book Stop Selling and Start Leading written by James M. Kouzes and published by John Wiley & Sons. This book was released on 2018-03-13 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED THE #3 TOP SALES BOOK OF 2018! Make extraordinary sales happen! In the Age of the Customer, sales effectiveness depends mightily on the buyer experience. Despite nearly-universal agreement on the need for creating value in every step of the buyer’s journey, sellers continue to struggle with how to create that value and connect meaningfully with buyers. New research bridges the gap and reveals the behavioral blueprint for sellers that makes buyers more likely to meet with them — and more likely to buy from them. In Stop Selling & Start Leading, you’ll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mindset, and in the sales role itself, is the key to boosting your overall sales effectiveness. • Inspire, challenge, and enable buyers • Change your behavior to build trust and increase sales • Step into your leadership potential • See yourself the way your buyers do • Feel good about selling again When you’re aiming for quota attainment and real connections with buyers, this book gives you the confidence and skills you need.

Author : Carlos Gil
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.90/5 ( download)

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Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Author : Tim Calkins
Publisher : Springer
ISBN 13 : 1137107618
Total Pages : 248 pages
Book Rating : 4.19/5 ( download)

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Download or read book Breakthrough Marketing Plans written by Tim Calkins and published by Springer. This book was released on 2016-04-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business.

Author : Jerry Acuff
Publisher : John Wiley & Sons
ISBN 13 : 1118044835
Total Pages : 276 pages
Book Rating : 4.34/5 ( download)

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Download or read book Stop Acting Like a Seller and Start Thinking Like a Buyer written by Jerry Acuff and published by John Wiley & Sons. This book was released on 2010-12-28 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for stop acting like a seller and Start Thinking Like a Buyer "Stop Acting Like a Seller and Start Thinking Like a Buyer is a book that teaches you emphatically that 'words matter.' If you want to set yourself apart from others, whether you're selling a product or a concept, this is a book to read. Not only will you learn how to prepare for sales success, you will learn how to be far more effective by thinking like a buyer." —Theresa Martinez, Brand Director, Roche Laboratories "This book shares a great commonsense approach to developing a new sales attitude and mindset that will work no matter what you're selling. Jerry has successfully articulated a powerful and unique formula for sales greatness." —Duggar Baucom, head basketball coach, Virginia Military Institute "This is a book for people who truly want to have incredible success in sales. Thinking like a buyer is the most powerful way to help customers and prospects think differently about you and your product. This book shows you exactly how to make that happen in a step-by-step way. If you want to learn how to guarantee your success in selling or influencing, this is a book you must read." —Dan C. Weilbaker, PhD, McKesson Professor of Sales, Northern Illinois University "A mind shift takes place when you read Acuff's book and realize 'it's all about them.' The book helps you understand human psychology and behavior and gives you the practical tips, encouragement, and examples to help you stand out and be valued by your customers regardless of what you're selling." —Charlene Prounis, Managing Partner, Flashpoint Medica

Author : Harry Beckwith
Publisher : Business Plus
ISBN 13 : 0759521522
Total Pages : 137 pages
Book Rating : 4.20/5 ( download)

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Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Author : Marco Bertini
Publisher : MIT Press
ISBN 13 : 0262542773
Total Pages : 197 pages
Book Rating : 4.77/5 ( download)

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Download or read book The Ends Game written by Marco Bertini and published by MIT Press. This book was released on 2022-01-11 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: How companies like Dollar Shave Club and Rent the Runway rewrite the rules of commerce by pursuing outcomes rather than products and services. The seventh book in the Management on the Cutting Edge series—for business professionals looking to do deliver excellent customer service while maximizing value and revenue. Would you rather pay for healthcare or for better health? For school or education? For groceries or nutrition? A car or transportation? A theater performance or entertainment? In The Ends Game, Marco Bertini and Oded Koenigsberg describe how some firms are rewriting the rules of commerce: instead of selling the “means” (their products and services), they adopt innovative revenue models to pursue “ends” (actual outcomes). They examine companies such as: • Dollar Shave Club • Rent the Runway • Netflix • Spotify • Michelin • Adobe • Pearson • And many more! They show that paying by the pill, semester, food item, vehicle, or show does not necessarily reflect the value that customers actually derive from their purchases. Revenue models anchored on the ownership of products, they argue, are patently inferior.

Author : Kathy Klotz-Guest
Publisher : Substantium
ISBN 13 : 9781684191093
Total Pages : 194 pages
Book Rating : 4.92/5 ( download)

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Download or read book STOP BORING ME written by Kathy Klotz-Guest and published by Substantium. This book was released on 2016-09-13 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying "Stop Boring Me!" You cannot connect meaningfully with your audience if you bore them. There's just too much content chasing too little mindshare today. And most business marketing stinks because it is transactional, superficial and not human. The good news: it doesn't have to be that way because everyone is creative. Your inner kid is smart because it knows how to play. What if you could create engaging marketing content and storytelling, and generate kick-ass, fun and relevant ideas for stories, articles, branding, social media campaigns, sales presentations, and even new products? Well there is a fun way to do exactly that: by applying key concepts from the world of improvisation. Don't worry - this is not about theatricality, so you don't have to perform. It is about playfulness, however, and unleashing your inner kid. Bringing key concepts from the improvisation stage to your marketing, sales, branding and products page - or business stage, if you like - can help you, your team, your company and your business generate ideas that kick boring to the curb. While this book will help you be more funny, it's focused on fun as a creative catalyst for content idea orgasms: when different things come together in a fresh, human and engaging way that makes you and your audience say "aww yeah!" The first half of the book centers on how to use key improv concepts to craft and tell better stories for sales, social media, articles, presentations, content, and other story-related contexts. The second half of the book is all about innovating massively creative marketing ideas for products, content, campaigns, customer service, sales processes, you name it. While this book was written primarily for marketing people who have to create content, tell stories, make presentations; anyone in the idea-generation business (and who isn't) can use the tips in this book. Whether you are in marketing, sales, HR, product or customer service, these exercises will help you innovate and unleash more creative awesome into your work. Here is to more idea orgasms for you and your audience.

Author : Sarah R Painter
Publisher : Siskin Press Ltd
ISBN 13 :
Total Pages : 166 pages
Book Rating : 4./5 ( download)

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Download or read book Stop Worrying; Start Selling written by Sarah R Painter and published by Siskin Press Ltd . This book was released on with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to sell more books? Terrified at the prospect of marketing and ‘self promo’? Confused by author branding? Are you wondering whether it’s worth all the time and heartache? Bestselling novelist and host of the Worried Writer podcast, Sarah Painter, felt exactly the same way… Until she changed her mindset around marketing, money and selling her work. From worried debut novelist with a traditional publisher to happy and empowered hybrid author, earning a healthy income and connecting with her readers, Sarah shares the tips, strategies, and attitude changes which have helped her to succeed. Sarah will show you how to: · Treat your writing career as a business · Value your creative work and earn more money from it · Find the type of marketing which suits you and learn to embrace it · Understand author branding Plus much more! Packed with Sarah’s trademark honesty, this is your practical and supportive guide to taking control of your success as an author and building your readership. Don't give into the starving artist myth: Stop Worrying and Start Selling today!