Stealing The Market

Author : Katya Andresen
Publisher : John Wiley & Sons
ISBN 13 : 1118040937
Total Pages : 289 pages
Book Rating : 4.35/5 ( download)

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Download or read book Robin Hood Marketing written by Katya Andresen and published by John Wiley & Sons. This book was released on 2010-12-07 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaigns by reducing them to ten essential rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The Robin Hood rules steal from the winning formulas for selling socks, cigarettes, and even mattresses, with good advice for appealing to your audiences’ values, not your own; developing a strong, competitive stance; and injecting into every message four key elements that compel people to take notice. Andresen, who is also a former journalist, also reveals the best route to courting her former colleagues in the media and getting your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which was founded by AOL, Yahoo! and Cisco. Before joining Network for Good, she was Senior Vice President of Sutton Group, a marketing and communications firm supporting non-profits, government agencies, and foundations working for the social good. Previously she was a marketing consultant overseas, promoting causes ranging from civil society in Ukraine to ecotourism in Madagascar. She also worked for CARE International. She has trained hundreds of causes in effective marketing and media relations, and her marketing materials for non-profits have won national and international awards. In addition to writing Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, Katya was featured in the e-book, Nine Minds of Marketing. She is also a co-author of a chapter in the book, People to People Fundraising - Social Networking and Web 2.0 for Charities. Fundraising Success Magazine named her Fundraising Professional of the Year in 2007. Katya traces her passion for good causes to the enormous social need she witnessed as a journalist prior to her work in the non-profit sector. She was a foreign correspondent for Reuters News and Television in Asia and for Associated Press, the San Francisco Chronicle and the Dallas Morning News in Africa. She has a bachelor's degree in history from Haverford College. Visit her blog to learn more...http://www.nonprofitmarketingblog.com/

Author : Dan Norris
Publisher :
ISBN 13 : 9780995404403
Total Pages : 206 pages
Book Rating : 4.02/5 ( download)

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Download or read book The 7 Day Startup written by Dan Norris and published by . This book was released on 2016-11 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: From generating ideas to gaining your first paying customers. This is the bootstrapper's bible for launching your next product. 1. Why validation isn't the answer 2. How to evaluate your business idea 3. How to choose a business name fast 4. How to build a website in 1 day for under $100 5. 10 proven ways to market a business quickly

Author : Brendan Reid
Publisher : Red Wheel/Weiser
ISBN 13 : 1601634412
Total Pages : 224 pages
Book Rating : 4.12/5 ( download)

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Download or read book Stealing the Corner Office written by Brendan Reid and published by Red Wheel/Weiser. This book was released on 2014-05-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stealing the Corner Office is mandatory reading for smart, hardworking managers who always wonder why their seemingly incompetent superiors are so successful. It is a unique collection of controversial but highly effective tactics for middle managers and aspiring executives who want to learn the real secrets for moving up the corporate ladder. Unlike virtually all other business books—which are based on the assumption that corporations are logical and fair—Stealing the Corner Office explores the unconventional tactics people less competent than you use to get ahead and stay ahead. It is your proven playbook to thrive and win in an imperfect corporate world. Stealing the Corner Office will teach you: How incompetent people so often get ahead, and what you can learn from them. How to make universally flawed corporate policies work in your favor. Why showing too much passion for your ideas can be career suicide. Why delivering results should never be your highest priority. These and many more controversial tactics will change the way you look at your career and how you manage projects, people, and priorities. Apply the 10 principles in Stealing the Corner Office and watch your career take off!

Author : Anthony M. Amore
Publisher : St. Martin's Press
ISBN 13 : 0230337422
Total Pages : 272 pages
Book Rating : 4.28/5 ( download)

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Download or read book Stealing Rembrandts written by Anthony M. Amore and published by St. Martin's Press. This book was released on 2011-07-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anthony M. Amore and Tom Mashberg's Stealing Rembrandts is a spellbinding journey into the high-stakes world of art theft Today, art theft is one of the most profitable criminal enterprises in the world, exceeding $6 billion in losses to galleries and art collectors annually. And the masterpieces of Rembrandt van Rijn are some of the most frequently targeted. In Stealing Rembrandts, art security expert Anthony M. Amore and award-winning investigative reporter Tom Mashberg reveal the actors behind the major Rembrandt heists in the last century. Through thefts around the world - from Stockholm to Boston, Worcester to Ohio - the authors track daring entries and escapes from the world's most renowned museums. There are robbers who coolly walk off with multimillion dollar paintings; self-styled art experts who fall in love with the Dutch master and desire to own his art at all costs; and international criminal masterminds who don't hesitate to resort to violence. They also show how museums are thwarted in their ability to pursue the thieves - even going so far as to conduct investigations on their own, far away from the maddening crowd of police intervention, sparing no expense to save the priceless masterpieces. Stealing Rembrandts is an exhilarating, one-of-a-kind look at the black market of art theft, and how it compromises some of the greatest treasures the world has ever known.

Author : Tracy MacNish
Publisher : Kensington Publishing Corp.
ISBN 13 : 1420113208
Total Pages : 560 pages
Book Rating : 4.04/5 ( download)

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Download or read book Stealing Midnight written by Tracy MacNish and published by Kensington Publishing Corp.. This book was released on 2009-10-06 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young English woman rescues an amnesiac aristocrat from her mad scientist father in this gothic historical romance. While Olwyn Gawain lives as a virtual prisoner in her home, her scientist father conducts chilling experiments on stolen corpses in the dungeon of their keep. One night, Olwyn is shocked to discover that her father’s latest subject—a breathtakingly handsome young man—is still clinging to life. Refusing to let him die, Olwyn stops her father at gunpoint and flees, determined to bring the innocent man to safety . . . The son of aristocrats, Aidan Mullin doesn’t know what to make of the unusual, intriguing Olwyn. But as the pair make their way toward Aidan’s home, he finds himself drawn to the alluring young woman who saved him from certain death. Fiery and sensual, Olwyn’s very touch fuels a desire in Aidan too fierce to deny. But when Olwyn learns he is hiding a heartbreaking secret, Aidan must face a difficult choice—or risk losing forever the love he so desperately needs . . .

Author : John Barelli
Publisher : Rowman & Littlefield
ISBN 13 : 1493038249
Total Pages : 232 pages
Book Rating : 4.44/5 ( download)

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Download or read book Stealing the Show written by John Barelli and published by Rowman & Littlefield. This book was released on 2019-08-22 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: When he retired as the chief security officer of New York City’s Metropolitan Museum of Art, John Barelli had spent the better part of forty years responsible not only for one of the richest treasure troves on the planet, but the museum’s staff, the millions of visitors, as well as American presidents, royalty, and heads of state from around the world. For the first time, John Barelli shares his experiences of the crimes that occurred on his watch; the investigations that captured thieves and recovered artwork; the lessons he learned and shared with law enforcement professionals in the United States and abroad; the accidents and near misses; and a few mysteries that were sadly never solved. He takes readers behind the scenes at the Met, introduces curators and administrators, walks the empty corridors after hours, and shares what it’s like to get the call that an ancient masterpiece has gone missing. The Metropolitan Museum covers twelve acres in the heart of Manhattan and is filled with five thousand years of work by history’s great artists known and unknown: Goya, da Vinci, Rembrandt, Warhol, Pollack, Egyptian mummies, Babylonian treasures, Colonial crafts, and Greek vases. John and a small staff of security professionals housed within the Museum were responsible for all of it. Over the years, John helped make the museum the state-of-the-art facility it is today and created a legacy in art security for decades to come. Focusing on six thefts but filled with countless stories that span the late 1970s on into the 21st century, John opens the files on thefts, shows how museum personnel along with local and sometimes Federal Agents opened investigations and more often than not caught the thief. But of ultimate importance was the recovery of the artwork, including Celtic and Egyptian gold, French tapestries, Greek sculpture, and more. At the heart of this book there will always be art—those who love it and those who take it, two groups of people that are far from mutually exclusive.

Author : Martin Mayer
Publisher : Basic Books
ISBN 13 : 9780465082247
Total Pages : 224 pages
Book Rating : 4.46/5 ( download)

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Download or read book Stealing The Market written by Martin Mayer and published by Basic Books. This book was released on 1993-08-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the fundamental forces reshaping our securities markets and how these threaten to undermine the honesty, fairness and integrity of America's market system.

Author : John A. Heitmann
Publisher : JHU Press
ISBN 13 : 1421412977
Total Pages : 229 pages
Book Rating : 4.79/5 ( download)

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Download or read book Stealing Cars written by John A. Heitmann and published by JHU Press. This book was released on 2014-05 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The technology-thwarting car thief has become as advanced as the cars themselves. As early as 1910 Americans recognized that cars were easy to steal and, once stolen, hard to find, especially since cars looked much alike. Model styles and colors eventually changed, but so did the means of making a stolen car disappear. Though changing license plates and serial numbers remain basic procedure, thieves have created highly sophisticated networks to disassemble stolen vehicles, distribute the parts, and/or ship the altered cars out of the country. Stealing cars has become as technologically advanced as the cars themselves. John A. Heitmann and Rebecca H. Morales’s study of automobile theft and culture examines a wide range of related topics that includes motives and methods, technological deterrents, place and space, institutional responses, international borders, and cultural reflections. Only recently have scholars begun to move their focus away from the creators and manufacturers of the automobile to its users. Stealing Cars illustrates the power of this approach, as it aims at developing a better understanding of the place of the automobile in the broad texture of American life. There are many who are fascinated by aspects of automobile history, but many more readers enjoy the topic of crime—motives, methods, escaping capture, and of course solving the crime and bringing criminals to justice. Stealing Cars brings together expertise from the history of technology and cultural history as well as city planning and transborder studies to produce a compelling and detailed work that raises questions concerning American priorities and values. Drawing on sources that include interviews, government documents, patents, sociological and psychological studies, magazines, monographs, scholarly periodicals, film, fiction, and digital gaming, Heitmann and Morales tell a story that highlights both human creativity and some of the paradoxes of American life.

Author : Roger Atwood
Publisher : St. Martin's Press
ISBN 13 : 1429901357
Total Pages : 352 pages
Book Rating : 4.52/5 ( download)

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Download or read book Stealing History written by Roger Atwood and published by St. Martin's Press. This book was released on 2007-04-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roger Atwood knows more about the market for ancient objects than almost anyone. He knows where priceless antiquities are buried, who is digging them up, and who is fencing and buying them. In this fascinating book, Atwood takes readers on a journey through Iraq, Peru, Hong Kong, and across America, showing how the worldwide antiquities trade is destroying what's left of the ancient sites before archaeologists can reach them, and thus erasing their historical significance. And it is getting worse. The discovery of the legendary Royal Tombs of Sipan in Peru started an epidemic. Grave robbers scouring the courntryside for tombs--and finding them. Atwood recounts the incredible story of the biggest piece of gold ever found in the Americas, a 2,000-year-old, three-pound masterpiece that cost one looter his life, sent two smugglers to jail, and wrecked lives from Panama to Pennsylvainia. Packed with true stories, this book not only reveals what has been found, but at what cost to both human life and history.

Author : Emyl Jenkins
Publisher : Algonquin Books
ISBN 13 : 1565128427
Total Pages : 334 pages
Book Rating : 4.22/5 ( download)

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Download or read book Stealing with Style written by Emyl Jenkins and published by Algonquin Books. This book was released on 2006-06-30 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sterling Glass has built a nice appraisal business in her small Virginia town. She's sought after to examine antiques, research their history, present her clients with approximate values, and help them distinguish good antiques from not so good ones. And when family skeletons are unearthed among the heirlooms, she is the soul of discretion. It's a world she navigates with ease. But that's before she's called in to examine a diamond brooch found tucked inside an oven mitt over at the Salvation Army thrift store. And before the appraisal of an extremely modest estate turns up a tea urn—hidden inside a basket—worth at least fifty grand. Things aren't adding up, and Sterling, never one to let go of loose ends, starts asking questions. It's not long before she uncovers an intricate plot involving a slew of antique pieces, the oldest families in Leemont, some sophisticated scammers, crooked antiques dealers, and shifty people at the best New York auction houses. Add to that one elderly man who's just trying to preserve his family's treasured collection of bronze and ivory Art Deco sculptures, and suddenly Sterling finds herself ensnared in a mystery laced with greed, deceit, and danger. Stealing with Style, the first in the Sterling Glass series, introduces a writer of great wit who has a grand sense of the mystery hidden in our most treasured possessions.