Statistics For Business And Marketing Research

Author : Mario Mazzocchi
Publisher : SAGE
ISBN 13 : 1446204014
Total Pages : 433 pages
Book Rating : 4.16/5 ( download)

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Download or read book Statistics for Marketing and Consumer Research written by Mario Mazzocchi and published by SAGE. This book was released on 2008-05-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in-depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling

Author : Karine Charry
Publisher :
ISBN 13 : 9781472477453
Total Pages : 0 pages
Book Rating : 4.56/5 ( download)

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Download or read book Marketing Research with IBM SPSS Statistics written by Karine Charry and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 4.2. Non-Hierarchical K-Means Clustering -- Managerial Problem and Dataset Description -- Data Analysis -- Interpretation -- 4.3. Profiling Clusters -- Managerial Recommendations -- Further Reading -- Chapter 5 Hypothesis Testing -- Objectives -- Fundamentals -- 5.1. Parametric Tests -- 5.1.1. One-Sample T Test -- Managerial Problem -- Translation of the Managerial Problem into Statistical Notions -- Hypotheses -- Dataset Description -- Data Analysis -- Interpretation -- Managerial Recommendations -- 5.1.2. Independent-Samples T Test -- Managerial Problem.

Author : Karine Charry
Publisher : Routledge
ISBN 13 : 1315525526
Total Pages : 265 pages
Book Rating : 4.25/5 ( download)

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Download or read book Marketing Research with IBM® SPSS Statistics written by Karine Charry and published by Routledge. This book was released on 2016-07-15 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing researchers, companies and business schools need to be able to use statistical procedures correctly and accurately interpret the outputs, yet generally these people are scared off by the statistics behind the different analyses procedures, thus they often rely on external sources to come up with profound answers to the proposed research questions. In an accessible and step by step approach, the authors show readers which procedures to use in which particular situation and how to practically execute them using IBM® SPSS Statistics. IBM® is one of the largest statistical software providers world-wide and their IBM® SPSS Statistics software offers a very user-friendly environment. The program uses a simple drag-and-drop menu interface, which is also suitable for non-experienced programmers. It is widely employed in companies and many business schools also use this software package. This straightforward, pragmatic reference manual will help: professional marketers who use statistical procedures in in IBM® SPSS Statistics; undergraduate and postgraduate students where marketing research and research methodology are taught; all researchers analyzing survey-based data in a wide range of frontier domains like psychology, finance, accountancy, negotiation, communication, sociology, criminology, management, information systems, etc. IBM®'s next-generation business analytic solutions help organizations of all sizes make sense of information in the context of their business. You can uncover insights more quickly and easily from all types of data-even big data-and on multiple platforms and devices. And, with self-service and built-in expertise and intelligence, you have the freedom and confidence to make smarter decisions that better address your business imperatives.

Author : Kishore K. Das
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8120340760
Total Pages : 221 pages
Book Rating : 4.63/5 ( download)

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Download or read book Statistics for Business and Marketing Research written by Kishore K. Das and published by PHI Learning Pvt. Ltd.. This book was released on 2011 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Chris Chapman
Publisher : Springer
ISBN 13 : 3319144367
Total Pages : 459 pages
Book Rating : 4.68/5 ( download)

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Download or read book R for Marketing Research and Analytics written by Chris Chapman and published by Springer. This book was released on 2015-03-09 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.

Author : Marko Sarstedt
Publisher : Springer
ISBN 13 : 9783642539640
Total Pages : 347 pages
Book Rating : 4.45/5 ( download)

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Download or read book A Concise Guide to Market Research written by Marko Sarstedt and published by Springer. This book was released on 2014-08-07 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e.g., internet and social networking data) New material on data description (e.g., outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22

Author : Erik Mooi
Publisher : Springer
ISBN 13 : 9811052182
Total Pages : 429 pages
Book Rating : 4.87/5 ( download)

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Download or read book Market Research written by Erik Mooi and published by Springer. This book was released on 2017-11-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

Author : Linda Herkenhoff
Publisher : Springer Science & Business Media
ISBN 13 : 1461484235
Total Pages : 426 pages
Book Rating : 4.33/5 ( download)

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Download or read book Applied Statistics for Business and Management using Microsoft Excel written by Linda Herkenhoff and published by Springer Science & Business Media. This book was released on 2013-11-26 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Applied Business Statistics for Business and Management using Microsoft Excel is the first book to illustrate the capabilities of Microsoft Excel to teach applied statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical statistical problems in industry. If understanding statistics isn’t your strongest suit, you are not especially mathematically-inclined, or if you are wary of computers, this is the right book for you. Excel, a widely available computer program for students and managers, is also an effective teaching and learning tool for quantitative analyses in statistics courses. Its powerful computational ability and graphical functions make learning statistics much easier than in years past. However, Applied Business Statistics for Business and Management capitalizes on these improvements by teaching students and practitioners how to apply Excel to statistical techniques necessary in their courses and workplace. Each chapter explains statistical formulas and directs the reader to use Excel commands to solve specific, easy-to-understand business problems. Practice problems are provided at the end of each chapter with their solutions.

Author : Narayanaswamy Balakrishnan
Publisher : John Wiley & Sons
ISBN 13 : 0470405104
Total Pages : 735 pages
Book Rating : 4.09/5 ( download)

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Download or read book Methods and Applications of Statistics in Business, Finance, and Management Science written by Narayanaswamy Balakrishnan and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 735 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspired by the Encyclopedia of Statistical Sciences, Second Edition, this volume presents the tools and techniques that are essential for carrying out best practices in the modern business world The collection and analysis of quantitative data drives some of the most important conclusions that are drawn in today's business world, such as the preferences of a customer base, the quality of manufactured products, the marketing of products, and the availability of financial resources. As a result, it is essential for individuals working in this environment to have the knowledge and skills to interpret and use statistical techniques in various scenarios. Addressing this need, Methods and Applications of Statistics in Business, Finance, and Management Science serves as a single, one-of-a-kind resource that guides readers through the use of common statistical practices by presenting real-world applications from the fields of business, economics, finance, operations research, and management science. Uniting established literature with the latest research, this volume features classic articles from the acclaimed Encyclopedia of Statistical Sciences, Second Edition along with brand-new contributions written by today's leading academics and practitioners. The result is a compilation that explores classic methodology and new topics, including: Analytical methods for risk management Statistical modeling for online auctions Ranking and selection in mutual funds Uses of Black-Scholes formula in finance Data mining in prediction markets From auditing and marketing to stock market price indices and banking, the presented literature sheds light on the use of quantitative methods in research relating to common financial applications. In addition, the book supplies insight on common uses of statistical techniques such as Bayesian methods, optimization, simulation, forecasting, mathematical modeling, financial time series, and data mining in modern research. Providing a blend of traditional methodology and the latest research, Methods and Applications of Statistics in Business, Finance, and Management Science is an excellent reference for researchers, managers, consultants, and students in the fields of business, management science, operations research, supply chain management, mathematical finance, and economics who must understand statistical literature and carry out quantitative practices to make smart business decisions in their everyday work.

Author : Paul N. Hague
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.22/5 ( download)

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Download or read book How to Do Marketing Research written by Paul N. Hague and published by . This book was released on 1990 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aimed at anyone who needs to carry out a market research project, but lacks knowledge and experience, this text is organized in workbook format and will be relevant to both consumer and industrial markets. It may also aid students of marketing or marketing research.