Stakeholder Involvement In Social Marketing

Author : Kathy Knox
Publisher : Routledge
ISBN 13 : 0429508840
Total Pages : 198 pages
Book Rating : 4.44/5 ( download)

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Download or read book Stakeholder Involvement in Social Marketing written by Kathy Knox and published by Routledge. This book was released on 2020-11-25 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to provide evidence-based experience to showcase how stakeholder management can be applied within social marketing programs, as well providing contemporary discussions of social marketing research. The book aims to bring practitioners and academics together to address the calls made by scholars to address inherent challenges involved in identifying, involving and prioritising different stakeholders in social marketing interventions. Through sharing real-world experience, the text aims to extend and synthesise current knowledge in the field and contribute to establishing stronger and long-lasting alliances with stakeholders involved in social marketing interventions with an aim of ensuring sustainable behavioural change. This book features a diverse series of case studies from different countries (including but not limited to Australia, Finland, India, Slovenia, the United Kingdom) conducted in various behaviour change contexts (including alcohol consumption, nutrition intake, and breast feeding). Leading international social marketing and social science scholars provide case studies on stakeholder involvement in an intervention or multiple interventions and elucidate relevant lessons to inform theoretical as well as practical implications for multi-stakeholder social marketing interventions. This volume will be of interest to researchers, advanced students, practitioners and policy makers in social marketing and health policy.

Author : Gerard Hastings
Publisher : Routledge
ISBN 13 : 1317301471
Total Pages : 900 pages
Book Rating : 4.79/5 ( download)

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Download or read book Social Marketing written by Gerard Hastings and published by Routledge. This book was released on 2017-11-02 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.

Author : S.M.Riad Shams
Publisher : Routledge
ISBN 13 : 0429556055
Total Pages : 241 pages
Book Rating : 4.50/5 ( download)

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Download or read book Stakeholder Engagement and Sustainability written by S.M.Riad Shams and published by Routledge. This book was released on 2019-11-20 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management. The concept of sustainability is today at the heart of international policies and debate, and plays a key role in deep changes to the organizational models of companies operating in a wide range of sectors of economic activity. In particular, this book aims to gain a deeper understanding of how stakeholder engagement can contribute to value co-creation both in the company and along the supply chain, and what distinguishes the differing involvement of stakeholders, in particular between public involvement and stakeholder participation. Each chapter of this book presents different modalities of stakeholder involvement and develops the concept of value co-creation from organizational and marketing perspectives. This book is recommended reading for those interested in the fields of stakeholder engagement and theory, sustainability, business studies, and sustainable development.

Author : Chris Anastasi
Publisher : Routledge
ISBN 13 : 1351589105
Total Pages : 223 pages
Book Rating : 4.09/5 ( download)

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Download or read book Strategic Stakeholder Engagement written by Chris Anastasi and published by Routledge. This book was released on 2018-02-19 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it your objective to bring about positive change for your business or organisation by influencing the policy and regulatory environment in which you operate? Do you need to know how to engage with decision-makers in government and other key influencers? Are you looking to pursue or advance your career in Public Relations? Ambitious practitioners working within Public Relations and Corporate Social Responsibility, inside or outside government respectively, and in private or non-profit organisations, will find this an invaluable guide.Revealing insights into the inner workings of government and drawing on real-life case studies, this book offers practical, clear, creative ideas and innovative strategies designed to empower Public Relations professionals to engage with key stakeholders effectively and to influence government policy and regulation. At a time of considerable uncertainty and ever-evolving government policy and regulation, this book shows how it is possible for businesses and organisations to have a voice and make an impact. Chris Anastasi, a recognised authority in Public Relations, has helped national and global organisations influence government and effect major change. He now offers Public Relations practitioners an unmissable chance to become even more effective influencers through his book. Strategic Stakeholder Engagement is essential high-quality reading for anyone involved in public relations, government affairs, lobbying and social responsibility activities in countries around the world.

Author : Robbert Kivits
Publisher : Springer Nature
ISBN 13 : 3030704289
Total Pages : 93 pages
Book Rating : 4.85/5 ( download)

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Download or read book The Dynamism of Stakeholder Engagement written by Robbert Kivits and published by Springer Nature. This book was released on 2021-03-31 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large infrastructure projects generally involve multiple stakeholders such as government parties, local communities, and private organizations. New projects can create tensions between different stakeholder groups because different groups naturally have different interests and opinions. This book offers a view of how stakeholders are able to influence the project management’s decision‐making process as the project proceeds from the investment preparation phase, to the project execution phase, and on to the operations phase through various methods such as protests, legal battles, and even illegal activities. This book provides multiple case studies in aviation industry reflecting how large projects create dynamic contexts for stakeholder management and stakeholder behaviour as the project moves through different phases of its lifecycle.

Author :
Publisher : Routledge
ISBN 13 : 1135048029
Total Pages : 489 pages
Book Rating : 4.20/5 ( download)

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Download or read book Social Marketing written by and published by Routledge. This book was released on 2013-10-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.

Author : Johan Ninan
Publisher : CRC Press
ISBN 13 : 1000790282
Total Pages : 224 pages
Book Rating : 4.83/5 ( download)

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Download or read book Social Media for Project Management written by Johan Ninan and published by CRC Press. This book was released on 2022-11-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The number of projects is increasing worldwide as traditional and repetitive tasks are carried out through automation. Projects being temporary and unique while being adopted globally across sectors presents a challenge for the effective management of environmental, economic, and social parameters. Projects are people centric and require the effective management of internal and external stakeholders. In the modern age, social media is seen as a tool that connects people across the world having significant implications on everyone’s daily life. Social media is used for different purposes and encompasses multiple affordances as these are often free and also bring together people from different walks of life who tend to use them differently. However, the role of social media in managing projects is still under explored. In this edited book, multiple authors working on the application of social media in projects come together to craft an agenda for the future. First, the use of social media for internal stakeholders, such as managers and engineers, are discussed. Following this, the use of social media for external stakeholders, such as communities and project affected persons are discussed. Finally, the guidelines for education using social media and research using social media is discussed. Thus, the book brings together multiple authors to discuss how social media can be used in project settings to facilitate interactions and strategic conversations across hierarchical levels and geographic boundaries for diverse goals. The book is a valuable resource for all project management academics, researchers and practitioners who are interested in learning about the application of social media in project settings.

Author : Aimee L. Franklin
Publisher : Springer
ISBN 13 : 9783030475215
Total Pages : 152 pages
Book Rating : 4.12/5 ( download)

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Download or read book Stakeholder Engagement written by Aimee L. Franklin and published by Springer. This book was released on 2021-06-20 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the relationship between stakeholder engagement practices and organizational sustainability across sectors and disciplines. It illuminates the relationships between the inputs and processes, vital for all kinds of organizations to engage stakeholders. Then, it describes the mutually-valued outcomes that can produce broader organizational impacts and sustainability. Each chapter is structured around a logic model that provides an analytical framework to engage the reader in strategic analysis and offer practical applications for adaptation and implementation in any organization. The book encourages the reader to systematically consider the descriptive, instrumental, and normative aspects of stakeholder theory as a precursor to designing stakeholder engagement practices.

Author : Chiara Valentini
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110552604
Total Pages : 630 pages
Book Rating : 4.07/5 ( download)

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Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.

Author : S.M.Riad Shams
Publisher : Routledge
ISBN 13 : 0429560524
Total Pages : 224 pages
Book Rating : 4.21/5 ( download)

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Download or read book Stakeholder Engagement and Sustainability written by S.M.Riad Shams and published by Routledge. This book was released on 2019-11-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and practitioners in the wide area of business management. The concept of sustainability is today at the heart of international policies and debate, and plays a key role in deep changes to the organizational models of companies operating in a wide range of sectors of economic activity. In particular, this book aims to gain a deeper understanding of how stakeholder engagement can contribute to value co-creation both in the company and along the supply chain, and what distinguishes the differing involvement of stakeholders, in particular between public involvement and stakeholder participation. Each chapter of this book presents different modalities of stakeholder involvement and develops the concept of value co-creation from organizational and marketing perspectives. This book is recommended reading for those interested in the fields of stakeholder engagement and theory, sustainability, business studies, and sustainable development.