Sport Sponsorship And Public Health

Author : Robin Ireland
Publisher :
ISBN 13 : 9781032145198
Total Pages : 0 pages
Book Rating : 4.96/5 ( download)

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Download or read book Sport, Sponsorship and Public Health written by Robin Ireland and published by . This book was released on 2023-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies, and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League - one of the world's most successful sporting properties - before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health"--

Author : Robin Ireland
Publisher : Taylor & Francis
ISBN 13 : 1000853462
Total Pages : 168 pages
Book Rating : 4.69/5 ( download)

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Download or read book Sport, Sponsorship and Public Health written by Robin Ireland and published by Taylor & Francis. This book was released on 2023-03-22 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the development of sport sponsorship and its impact on global public health. It argues that sport governing bodies should not continue to treat fans solely as consumers, and that a more ethical approach should be taken to sport sponsorship. Drawing on research from sport studies, marketing and public health, the book presents a brief history of advertising and marketing in sport, including the importance of tobacco in the development of sport sponsorship, before exploring key aspects of the contemporary relationship between sport and corporate sponsors, including mega-events, digital technologies and brand engagement. It offers an in-depth case study of sponsorship in the English Premier League – one of the world’s most successful sporting properties – before considering how sport might be better regulated, now and in the future, to better protect the interests of fans and other stakeholders from a health perspective. The book features a number of insightful images showcasing sport sponsorship in connection with tobacco, mega-events, alcohol, junk food and drink, and gambling over the years. Addressing a topical and hugely important issue, this is important reading for students, researchers, practitioners and policy makers with an interest in sport business and management, the ethics of sport, physical activity and health, event studies, marketing or public health.

Author : Daniel Parnell
Publisher : Routledge
ISBN 13 : 9781138290228
Total Pages : 0 pages
Book Rating : 4.2X/5 ( download)

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Download or read book Sport and Health written by Daniel Parnell and published by Routledge. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a common assumption that sport is good for us and that participation in sport embodies public health benefits. This book critically examines the rationale and evidence for sport as a public health policy tool. It looks at sport interventions across the lifespan, for biological, psychological and social benefits.

Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264915222
Total Pages : 207 pages
Book Rating : 4.20/5 ( download)

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Download or read book OECD Reviews of Health Systems: Brazil 2021 written by OECD and published by OECD Publishing. This book was released on 2021-12-14 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 30 years since the inception of the Unified Health System (Sistema Único de Saúde, or SUS), Brazil has reduced health inequalities, and improved coverage and access to health care. However, mobilising sufficient financing for the universal health coverage mandate of SUS has been a constant challenge, not helped by persistent inefficiencies in the use of resources in the Brazilian health system.

Author : Louise Mansfield
Publisher : Routledge
ISBN 13 : 1351621149
Total Pages : 224 pages
Book Rating : 4.44/5 ( download)

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Download or read book Sport, Physical Activity and Public Health written by Louise Mansfield and published by Routledge. This book was released on 2017-09-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection includes articles which examine the complex relationships between sport, physical activity and public health. It reflects a current expansion in academic, policy and practice interest in sport and physical activity for public health. Our contributors discuss issues connected to the politics and policy of sport, physical activity and public health by focusing on a range of theoretical themes including evidence and knowledge production, national policies and the political promotion of sport and physical activity for health, sports mega-events and public health, social diversity in community sport for health programming, education and training in physical education and fitness sectors, and critical perspectives on partnership working in sport and public health. Overall, the chapters reflect debate about the motivations of national and local government intervention in policy making on public health that includes the role of sport and / or physical activity, and explores the discussions about the impact that such policy decisions have on people and their communities. This book was originally published as a special issue of the International Journal of Sport Policy and Politics.

Author : Daniel Parnell
Publisher : Routledge
ISBN 13 : 1351970143
Total Pages : 433 pages
Book Rating : 4.43/5 ( download)

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Download or read book Sport and Health written by Daniel Parnell and published by Routledge. This book was released on 2017-09-22 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is a common assumption that sport is good for us and that participation in sport embodies public health benefits. With sport being increasingly used to deliver public health interventions worldwide, this book critically examines the rationale and evidence for sport as a public health policy tool. Featuring contributions from the United Kingdom, United States, Europe and Australia, it sheds new light on an emerging field of research which has significant implications for public health across the globe. Each chapter looks at the effectiveness of sport interventions across the lifespan for biological, psychological and social benefits, including those that utilise a settings-based approach to health promotion such as schools and professional sport clubs. Drawing on cutting-edge research which examines policy and practice at community and elite levels, this book addresses key topics such as education, engaging children and young adults, mental health, sport sponsorship and volunteering. Sport and Health: Exploring the Current State of Play is important reading for all students, scholars and policy makers with an interest in the sociology of sport, physical activity and public health.

Author : Norm O'Reilly
Publisher : Human Kinetics
ISBN 13 : 1450421873
Total Pages : 250 pages
Book Rating : 4.74/5 ( download)

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Download or read book Public-Private Partnerships in Physical Activity and Sport written by Norm O'Reilly and published by Human Kinetics. This book was released on 2013 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public-Private Partnerships in Physical Activity and Sport is a guide for nonprofit, charity, and sport organizations in developing and maintaining strategic and responsible partnerships with corporate partners.

Author : David Conrad
Publisher : Springer
ISBN 13 : 1461459966
Total Pages : 324 pages
Book Rating : 4.65/5 ( download)

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Download or read book Sports-Based Health Interventions written by David Conrad and published by Springer. This book was released on 2015-12-23 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique volume explores a growing collaboration between the sport and health sectors to deliver innovative public health interventions in the community. It explores the role of sport and sports settings as a vehicle for achieving health outcomes, as well as some of the practical and moral challenges presented by sport and public health partnerships working together. Twenty detailed examples illustrate the broad range of programs which have already been developed around the world, from across the spectrum of public health activity. Chapters include: • Time Out for Your Health: A sports-based health intervention approach with American football teams• Promoting Mental Wellbeing in Rugby League communities• Slum Soccer – female empowerment through football• Football 4 Peace• Sport as a post-disaster psychosocial intervention for children in Bam, Iran• Sex and Sport: An Australian rules football-based chlamydia screening initiative As well as showcasing what has been achieved in this exciting new field, Sports-based Health Interventions shares valuable advice and lessons learnt to inform the next generation of sports-based public health initiatives.

Author : World Health Organization
Publisher : World Health Organization
ISBN 13 : 9240075437
Total Pages : 77 pages
Book Rating : 4.36/5 ( download)

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Download or read book Healthier food and healthier food environments at sports events written by World Health Organization and published by World Health Organization. This book was released on 2023-08-23 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Healthy,safeandsustainabledietsareimportantforbothhumanandplanetaryhealth,andsportsevents ought to be an ideal setting to model and promote healthy eating as part of a healthy lifestyle. Yet, even with the best of intentions, foods and beverages high in fats, sugars or salt are typically abundant in and aroundstadiaduringlargeandsmallsportsevents,oftenconsumedinexcessbyfansonmatchdays,and are also frequently associated with sports-related marketing and sponsorships. The foods and beverages consumed at sports events contribute little to an individual’s overall diet, butthe total number of meals, snacks and beverages sold can be substantial. Providing a variety of healthy, delicious and easy-to-consume food while providing fewer options and smaller portions of unhealthy options within these environments can contribute to health, wellness and the prevention of diet-related noncommunicable disease. Likewise, the high visibility of sports mega-events, in particular, offers valuable opportunities for potentially larger impact reaching billions of fans worldwide, creating positive perceptions of healthier foods and beverages at the stadia and beyond. This document - intended for use by sports events organizers - proposes five actions to achieve healthier food and healthier food environments, and suggests related activities that can happen during the planning, operational and post-event phases of sports events. It may also be used by governments, local authoritiesandsportsstadiamanagerstocreateahealthypublicfoodprocurementandservicepolicyfor sport settings more generally.

Author : John A. Fortunato
Publisher : McFarland
ISBN 13 : 0786474319
Total Pages : 227 pages
Book Rating : 4.18/5 ( download)

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Download or read book Sports Sponsorship written by John A. Fortunato and published by McFarland. This book was released on 2013-08-14 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.