Sport In Consumer Culture

Author : Tim Crabbe
Publisher : Routledge
ISBN 13 : 1134440898
Total Pages : 230 pages
Book Rating : 4.94/5 ( download)

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Download or read book New Perspectives on Sport and 'Deviance' written by Tim Crabbe and published by Routledge. This book was released on 2004-09-23 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The everyday makeup of contemporary sport is increasingly characterised by a perceived explosion of 'deviance' - violence, drug taking, racism, homophobia, misogyny, corruption and excess. Whereas once these behaviours may have been subject to the moral judgments of authority, in the face of dramatic socio-cultural change they become more a matter of populist consumer gaze. In addressing these developments this book provides a new and insightful approach toward the study of 'deviance' in the realm of sport. New Perspectives in Sport and 'Deviance' awakens the sociology of sport to the possibilities of re-imagining 'deviance' and offers an evocative approach which will appeal both to academics and students in the field of sociology of sport and sociology of deviance.

Author : Lynn R. Kahle
Publisher : Routledge
ISBN 13 : 1136917926
Total Pages : 348 pages
Book Rating : 4.29/5 ( download)

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Download or read book Consumer Behavior Knowledge for Effective Sports and Event Marketing written by Lynn R. Kahle and published by Routledge. This book was released on 2011-01-07 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application of consumer behavior research. Readers will learn about new opportunities in using consumer behavior knowledge effectively in the areas of: influencing behaviors in society and sports; building relationships with consumers through sports and events; and providing services to consumers through sport and event sponsorships. This book, by a superb group of authors, includes comprehensive reviews, innovative conceptual pieces, empirical research and rigorous attention to data.

Author : Steven J. Jackson
Publisher : Routledge
ISBN 13 : 113429879X
Total Pages : 526 pages
Book Rating : 4.92/5 ( download)

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Download or read book Sport, Culture and Advertising written by Steven J. Jackson and published by Routledge. This book was released on 2004-11-10 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked. Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation. Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

Author : Daniel C. Funk
Publisher :
ISBN 13 : 9781138912489
Total Pages : 0 pages
Book Rating : 4.84/5 ( download)

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Download or read book Sport Consumer Behaviour written by Daniel C. Funk and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7.6 Application of attitude research: sport sponsorship evaluation

Author : John Horne
Publisher : Routledge
ISBN 13 : 1317678710
Total Pages : 262 pages
Book Rating : 4.17/5 ( download)

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Download or read book Sport, Leisure and Social Relations (RLE Sports Studies) written by John Horne and published by Routledge. This book was released on 2014-04-24 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: When this book was first published the study of sport had been largely neglected by sociologists. The contributions to this volume bring the sports field, the leisure centre and everyday leisure activities to a more central position within the sociological enterprise. Whether amateur or professional, sport contributes to wider relations of power, privilege and domination and this debate represents an important phase in the sociology of sport and leisure.

Author : Garry Crawford
Publisher : Routledge
ISBN 13 : 1134440685
Total Pages : 208 pages
Book Rating : 4.89/5 ( download)

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Download or read book Consuming Sport written by Garry Crawford and published by Routledge. This book was released on 2004-06-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consuming Sport offers a detailed consideration of how sport is experienced and engaged with in the everyday lives, social networks and consumer patterns of its followers. It examines the processes of becoming a sport fan, and the social and moral career that supporters follow as their involvement develops over a life-course. The book argues that while for many people sport matters, for many more, it does not. Though for some sport is significant in shaping their social and cultural identity, it is often consumed and experienced by others in quite mundane and everyday ways, through the media images that surround us, conversations overheard and in the clothing of people we pass by. As well as developing a new theory of sport fandom the book links this discussion to wider debates on audiences, fan cultures and consumer practices. The text argues that for far too long consideration of sport fans has focused on exceptional forms of support ignoring the myriad of ways in which sport can be experienced and consumed in everyday life.

Author : Daniel Funk
Publisher : Routledge
ISBN 13 : 9781138135499
Total Pages : 0 pages
Book Rating : 4.96/5 ( download)

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Download or read book Consumer Behaviour in Sport and Events written by Daniel Funk and published by Routledge. This book was released on 2016-01-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries.

Author : John Horne
Publisher : Bloomsbury Publishing
ISBN 13 : 0230802354
Total Pages : 216 pages
Book Rating : 4.53/5 ( download)

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Download or read book Sport In Consumer Culture written by John Horne and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a distinctive introduction to understanding the position of sport in consumer society. Drawing on recent developments in sociological theory and research, particularly in relation to debates about culture and consumption, the book examines how sport - as both recreational practice and commercial spectacle - has become more central to the capitalist 'economies of signs and space'. Containing up-to-date research findings and identifying key issues in the study and politics of sport in consumer culture, this is essential reading for all students seeking to broaden their understanding of sport in society.

Author : Roberta Sassatelli
Publisher : SAGE
ISBN 13 : 9781412911818
Total Pages : 254 pages
Book Rating : 4.18/5 ( download)

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Download or read book Consumer Culture written by Roberta Sassatelli and published by SAGE. This book was released on 2007-05-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Roberta Sassatelli has written a thorough and wide-ranging synthetic account of social scientific research on consumption which will set the standard for the second generation of textbooks on cultures of consumption. Consumer Culture is an appealing and lucid introduction to the major themes - historical and contemporary, theoretical and empirical - surrounding the growth, nature and consequences of consumer culture. It will be of professional interest as well as serving a student audience' - Alan Warde, University of Manchester Showing the cultural and institutional processes that have brought the notion of the 'consumer' to life, this book guides the reader on a comprehensive journey through the history of how we have come to understand ourselves as consumers in a consumer society and reveals the profound ambiguities and ambivalences inherent within. While rooted in sociology, Sassatelli draws on the traditions of history, anthropology, geography and economics to give: - A history of the rise of consumer culture around the world; - A richly illustrated analysis of theory from neo-classical economics, to critical theory, to theories of practice and ritual de-commoditization; and - A compelling discussion of the politics underlying our consumption practices. An exemplary introduction to the history and theory of consumer culture, this book provides nuanced answers to some of the most central questions of our time.

Author : Lynn R. Kahle
Publisher : Psychology Press
ISBN 13 : 113561671X
Total Pages : 453 pages
Book Rating : 4.17/5 ( download)

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Download or read book Sports Marketing and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2004-04-12 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center around sports show up as well, such as sneakers, ethics, risky behavior, and even investments. Utilizing a psychological approach to understanding sports marketing, first-rate authors discuss the most important topics. The book covers all major topics of sports marketing, including: sponsorship from several different perspectives--the major force in sports marketing; ambush marketing--how non-sponsors seek to reap the benefits without paying the price; and licensing--using the sale of items, such as T-shirts to increase profit and marketing.