Sport Entrepreneurship

Author : Vanessa Ratten
Publisher : Springer
ISBN 13 : 331973010X
Total Pages : 149 pages
Book Rating : 4.03/5 ( download)

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Download or read book Sport Entrepreneurship written by Vanessa Ratten and published by Springer. This book was released on 2018-02-05 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the structure, economic arguments, and business strategies for entrepreneurship in sport. Here, the entrepreneurial process is usually initiated by organizations, people or governments who are embedded in both economic and social contexts. The development of technologies that have enhanced the diffusion of information and the creation of new international markets has impacted sports entrepreneurship activities. The goal of this book is to introduce readers to emerging issues in sport entrepreneurship and management. The book focuses on the role of entrepreneurship in the sports context by examining how to leverage the opportunities that arise from networks and optimize resources by identifying where they can most effectively be put to use. As a unique discipline, sport entrepreneurship helps to identify the conditions under which and the processes in which upcoming business ventures need to be pursued. The book will be useful for sports organizations, athletes and government organizations promoting the use of entrepreneurship to generate competitive advantages on the global marketplace.

Author : Vanessa Ratten
Publisher : Emerald Group Publishing
ISBN 13 : 1839828382
Total Pages : 132 pages
Book Rating : 4.86/5 ( download)

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Download or read book Sport Entrepreneurship written by Vanessa Ratten and published by Emerald Group Publishing. This book was released on 2020-08-25 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Entrepreneurship: An Economic, Social and Sustainability Perspective is about innovation, competitiveness and futuristic thinking. This work focuses on how digital technology is driving transformations in the sport industry, enabling readers to understand the shift in sport towards integrating more entrepreneurial activity.

Author : Vanessa Ratten
Publisher : Taylor & Francis
ISBN 13 : 1315393379
Total Pages : 264 pages
Book Rating : 4.77/5 ( download)

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Download or read book Sport Entrepreneurship and Innovation written by Vanessa Ratten and published by Taylor & Francis. This book was released on 2016-11-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries. The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.

Author : Vanessa Ratten
Publisher : Springer Nature
ISBN 13 : 3030294587
Total Pages : 207 pages
Book Rating : 4.88/5 ( download)

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Download or read book Sport Entrepreneurship and Public Policy written by Vanessa Ratten and published by Springer Nature. This book was released on 2019-10-25 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book revisits the traditional general approach to sport policy by adopting an entrepreneurial perspective. The respective chapters, all written by recognized experts, link a fragmented collection of treatises on entrepreneurship, public policy and sport entrepreneurship to develop a coherent, unified perspective on policy-making. The book’s central argument is that, while in the past, sport policy focused more on governance and political elements, these aspects can also be embedded into a ‘policy entrepreneurship’ perspective. To date, most sport policy research has also tended to pursue an organizational behavior or political science approach. Breaking with that trend, the book incorporates the nascent sport entrepreneurship literature into this approach. The new strategies proposed here offer valuable resources for public policy planners and sports managers alike, two groups who need to work together to build better policy initiatives.

Author : Vanessa Ratten
Publisher : Edward Elgar Publishing
ISBN 13 : 1783473967
Total Pages : 192 pages
Book Rating : 4.60/5 ( download)

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Download or read book Innovation and Entrepreneurship in Sport Management written by Vanessa Ratten and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book takes both a practical and academic perspective of innovation in sport management, exploring the role of entrepreneurship in sport. With its interdisciplinary approach, it provides a holistic overview of the ways in which sport is both innovative and entrepreneurial.

Author : James J. Zhang
Publisher : Routledge
ISBN 13 : 1000375412
Total Pages : 277 pages
Book Rating : 4.11/5 ( download)

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Download or read book International Sport Business Management written by James J. Zhang and published by Routledge. This book was released on 2021-04-13 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas, best practices, and scientific inquiries in a globalized sport economy. Featuring work from leading sport management scholars from around the world – including North America, South America, Europe, Africa, and Asia – the book addresses a variety of global, regional, national, and community issues that are central to successful sport management. Combining both qualitative and quantitative studies, it explores key themes such as the emergent environment, managing change, organizational transformation, application of technology, marketing and promotion, and research protocols. New case studies cover topics such as entrepreneurship and innovation, sport broadcasting, digital technologies, youth and college sports, and the development of the sport management curriculum. International Sport Business Management is a fascinating reading for all students and scholars of sport management, sport business, and sport marketing, as well as for any professional working in the sport and leisure industries.

Author : H. Dolles
Publisher : Springer
ISBN 13 : 0230306632
Total Pages : 263 pages
Book Rating : 4.39/5 ( download)

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Download or read book Sport as a Business written by H. Dolles and published by Springer. This book was released on 2011-05-17 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport has a number of distinctive characteristics whichimpact onthe extent of its globalization. This book seeks to gain a deeper understanding of the unique development in sports, its governance, its logic of co-creation of value and the advancement of the industry towards internationalisation, professionalization and commercialization

Author : C. Keith Harrison
Publisher : CRC Press
ISBN 13 : 1498761275
Total Pages : 260 pages
Book Rating : 4.77/5 ( download)

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Download or read book Sport Business Analytics written by C. Keith Harrison and published by CRC Press. This book was released on 2016-11-18 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Developing and implementing a systematic analytics strategy can result in a sustainable competitive advantage within the sport business industry. This timely and relevant book provides practical strategies to collect data and then convert that data into meaningful, value-added information and actionable insights. Its primary objective is to help sport business organizations utilize data-driven decision-making to generate optimal revenue from such areas as ticket sales and corporate partnerships. To that end, the book includes in-depth case studies from such leading sports organizations as the Orlando Magic, Tampa Bay Buccaneers, Duke University, and the Aspire Group. The core purpose of sport business analytics is to convert raw data into information that enables sport business professionals to make strategic business decisions that result in improved company financial performance and a measurable and sustainable competitive advantage. Readers will learn about the role of big data and analytics in: Ticket pricing Season ticket member retention Fan engagement Sponsorship valuation Customer relationship management Digital marketing Market research Data visualization. This book examines changes in the ticketing marketplace and spotlights innovative ticketing strategies used in various sport organizations. It shows how to engage fans with social media and digital analytics, presents techniques to analyze engagement and marketing strategies, and explains how to utilize analytics to leverage fan engagement to enhance revenue for sport organizations. Filled with insightful case studies, this book benefits both sports business professionals and students. The concluding chapter on teaching sport analytics further enhances its value to academics.

Author : Mark Dodds
Publisher : Routledge
ISBN 13 : 1317486528
Total Pages : 541 pages
Book Rating : 4.27/5 ( download)

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Download or read book Routledge Handbook of International Sport Business written by Mark Dodds and published by Routledge. This book was released on 2017-09-13 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Author : Vanessa Ratten
Publisher : Routledge
ISBN 13 : 1351141023
Total Pages : 209 pages
Book Rating : 4.24/5 ( download)

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Download or read book Social Entrepreneurship in Sport written by Vanessa Ratten and published by Routledge. This book was released on 2019-10-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social role of sport enterprises is being increasingly recognized at both local and global levels. Sport has the ability to influence community cohesion, physical and mental health, social inclusivity, and provides positive role models across society. More businesses in sport are incorporating these social aspects into their plans as a way of differentiating themselves from their competitors. This, in turn, has led to more social innovation in sport. Recently, there has been more emphasis on social entrepreneurship in sport due to the growing need to capture its societal impact. This book explores the non-profit role sport plays in society, and demonstrates how social enterprises can both address some of the negative social outcomes of sport and support businesses as they develop their social objectives. The over-arching aim of the book is to focus on how social entrepreneurship in sport is important in developing a better global society.