Sponsorship Culture In The German University Popular Music Festival Market

Author : Dominik Nösner
Publisher : transcript Verlag
ISBN 13 : 3839465788
Total Pages : 261 pages
Book Rating : 4.83/5 ( download)

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Download or read book Sponsorship Culture in the German University Popular Music Festival Market written by Dominik Nösner and published by transcript Verlag. This book was released on 2023-02-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

Author : Graham St John
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501309323
Total Pages : 288 pages
Book Rating : 4.28/5 ( download)

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Download or read book Weekend Societies written by Graham St John and published by Bloomsbury Publishing USA. This book was released on 2017-01-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From massive raves sprouting around the London orbital at the turn of the 1990s to events operated under the control of corporate empires, EDM (Electronic Dance Music) festivals have developed into cross-genre, multi-city, transnational mega-events. From free party teknivals proliferating across Europe since the mid-1990s to colossal corporate attractions like Tomorrowland Electric Daisy Carnival and Stereosonic, and from transformational and participatory events like Burning Man and events in the UK outdoor psytrance circuit, to such digital arts and new media showcases as Barcelona's Sónar Festival and Montreal's MUTEK, dance festivals are platforms for a variety of arts, lifestyles, industries and policies. Growing ubiquitous in contemporary social life, and providing participants with independent sources of belonging, these festivals and their event-cultures are diverse in organization, intent and outcome. From ethically-charged and “boutique” events with commitments to local regions to subsidiaries of entertainment conglomerates touring multiple nations, EDM festivals are expressions of “freedoms” revolutionary and recreational. Centres of “EDM pop”, critical vectors in tourism industries, fields of racial distinction, or experiments in harm reduction, gifting culture, and co-created art, as this volume demonstrates, diversity is evident across management styles, performance legacies and modes of participation. Weekend Societies is a timely interdisciplinary volume from the emergent field of EDM festival and event-culture studies. Echoing an industry trend in world dance music culture from raves and clubs towards festivals, Weekend Societies features contributions from scholars of EDM festivals showcasing a diversity of methodological approaches, theoretical perspectives and representational styles. Organised in four sections: Dance Empires; Underground Networks; Urban Experiments; Global Flows, Weekend Societies illustrates how a complex array of regional, economic, social, cultural and political factors combine to determine the fate of EDM festivals that transpire at the intersections of the local and global.

Author : Aiello, Lucia
Publisher : IGI Global
ISBN 13 : 1466650087
Total Pages : 518 pages
Book Rating : 4.84/5 ( download)

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Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.

Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313086435
Total Pages : 1127 pages
Book Rating : 4.34/5 ( download)

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Download or read book Marketing in the 21st Century written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2007-07-30 with total page 1127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.

Author :
Publisher :
ISBN 13 :
Total Pages : 198 pages
Book Rating : 4.24/5 ( download)

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Download or read book Austrian Information written by and published by . This book was released on 1993 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : American Revolution Bicentennial Administration
Publisher :
ISBN 13 :
Total Pages : 512 pages
Book Rating : 4.49/5 ( download)

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Download or read book Comprehensive Calendar of Bicentennial Events written by American Revolution Bicentennial Administration and published by . This book was released on 1975-06 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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ISBN 13 :
Total Pages : 564 pages
Book Rating : 4.03/5 ( download)

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Download or read book IEG Directory of Sponsorship Marketing written by and published by . This book was released on 1994 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : American Revolution Bicentennial Administration
Publisher :
ISBN 13 :
Total Pages : 588 pages
Book Rating : 4.32/5 ( download)

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Download or read book Comprehensive Calendar of Bicentennial Events, June 1975 written by American Revolution Bicentennial Administration and published by . This book was released on 1975 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.55/5 ( download)

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Download or read book Comprehensive Calendar of Bicentennial Events written by and published by . This book was released on 1976-02 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : American Revolution Bicentennial Administration
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.94/5 ( download)

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Download or read book Master Register of Bicentennial Projects, February 1976 written by American Revolution Bicentennial Administration and published by . This book was released on 1976 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: