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Author :
Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.50/5 ( download)
Download or read book Southwestern Mass Communication Journal written by and published by . This book was released on 2007 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret A. Blanchard
Publisher : Routledge
ISBN 13 : 1135917426
Total Pages : 785 pages
Book Rating : 4.25/5 ( download)
Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.
Author : Jack Rosenberry
Publisher : Routledge
ISBN 13 : 1000453588
Total Pages : 310 pages
Book Rating : 4.84/5 ( download)
Download or read book Applied Mass Communication Theory written by Jack Rosenberry and published by Routledge. This book was released on 2021-09-30 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today’s media and communication careers. Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together. Applied Mass Communication Theory’s hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor’s manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362
Author : Oren Soffer
Publisher : Berghahn Books
ISBN 13 : 1782384529
Total Pages : 237 pages
Book Rating : 4.26/5 ( download)
Download or read book Mass Communication In Israel written by Oren Soffer and published by Berghahn Books. This book was released on 2014-11-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass communication has long been recognized as an important contributor to national identity and nation building. This book examines the relationship between media and nationalism in Israel, arguing that, in comparison to other countries, the Israeli case is unique. It explores the roots and evolution of newspapers, journalism, radio, television, and the debut of the Internet on both the cultural and the institutional levels, and examines milestones in the socio-political development of Hebrew and Israeli mass communication. In evaluating the technological changes in the media, the book shows how such shifts contribute to segmentation and fragmentation in the age of globalization.
Author : Maxwell McCombs
Publisher : John Wiley & Sons
ISBN 13 : 0745681700
Total Pages : 228 pages
Book Rating : 4.02/5 ( download)
Download or read book Setting the Agenda written by Maxwell McCombs and published by John Wiley & Sons. This book was released on 2018-07-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting the Agenda describes the mass media’ssignificant and sometimes controversial role in determining whichtopics are at the centre of public attention and action. In thisnew edition of his comprehensive book, Max McCombs, one of thefounding fathers of the agenda-setting tradition of research,extends his previous synthesis of hundreds of studies carried outon this central role of the mass media in the shaping of publicopinion. Across the world, the mass media strongly influences how we picturepublic affairs. In describing this media influence on what we thinkabout and how we think about it, Setting the Agenda alsodiscusses the sources of these media agendas, the psychologicalexplanation for their impact on the public agenda, and thesubsequent consequences for attitudes, opinions and behaviour. Newto this edition, McCombs debates the role of the expanded medialandscape on agenda setting, the impact of the internet on thepower of legacy media and the role of agenda setting beyond therealm of public affairs, This fully updated new edition will prove invaluable to students ofmedia, communications and politics, as well as those interested inthe role of mass media in shaping and directing public opinion.
Author : Osabuohien P. Amienyi
Publisher : Routledge
ISBN 13 : 1351950290
Total Pages : 241 pages
Book Rating : 4.99/5 ( download)
Download or read book Communicating National Integration written by Osabuohien P. Amienyi and published by Routledge. This book was released on 2016-12-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the negative impact of social cleavages on the development of many African countries. It proposes new ideas on how the development crisis in Africa may be addressed by conceptualizing the underlying problem as a communication issue. In contrast to the frequent neglect of this key factor this book provides a provocative discussion of how communication strategies can help to promote national integration and social, economic and political development. It argues that the activities associated with the communication of national integration must be seen as an all-encompassing task that transcends official speeches in attempts to persuade a disparate population to cultivate national consciousness. Such activities must encompass efforts to persuade leaders to eliminate policies that seek to promote spatial dislocation and cross-cultural interaction, and to arouse the audience to pay closer attention to integrative messages disseminated through the mass media.
Author : Mary-Lou Galician
Publisher : Routledge
ISBN 13 : 1135250472
Total Pages : 650 pages
Book Rating : 4.78/5 ( download)
Download or read book Critical Thinking About Sex, Love, and Romance in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2007-07-10 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: This distinctive volume explores how romantic coupleship is represented in books, magazines, popular music, movies, television, and the Internet within entertainment, advertising, and news/information. This reader offers diverse theoretical perspectives and methodological approaches on the representation of romantic relationships across the media spectrum. Filling a void in existing media scholarship, this collection explores the media’s influence on perceptions and expectations in relationships, including the myths, stereotypes, and prescriptions manifested throughout the press. Featuring fresh voices, as well as the perspectives of seasoned veterans, contributions include quantitative and qualitative studies along with cultural/critical, feminist, and descriptive analyses. This anthology has been developed for use in courses on mass media and society, media studies, and media literacy. In addition to its use in coursework, it is highly relevant for scholars, researchers, and others interested in how the media influence the personal lives of individuals.
Author : Krishna Bista
Publisher : OJED/STAR
ISBN 13 :
Total Pages : 28 pages
Book Rating : 4./5 ( download)
Download or read book Journal of International Students, 2011 Vol. 1(1) written by Krishna Bista and published by OJED/STAR. This book was released on 2011-01-02 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Journal of International Students (JIS), an academic, interdisciplinary, and peer-reviewed publication (Print ISSN 2162-3104 & Online ISSN 2166-3750), publishes scholarly peer reviewed articles on international students in tertiary education, secondary education, and other educational settings that make significant contributions to research, policy, and practice in the internationalization of higher education. www.ojed.org/jis
Author : Mary-Lou Galician
Publisher : Routledge
ISBN 13 : 1136781277
Total Pages : 291 pages
Book Rating : 4.78/5 ( download)
Download or read book Handbook of Product Placement in the Mass Media written by Mary-Lou Galician and published by Routledge. This book was released on 2004-05-28 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading experts present cutting-edge ideas and current research on product placement! The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics is the first serious book in English to examine the wider contexts and varied texts of product placement, related media marketing strateg
Author : Roxanne Hovland
Publisher : Routledge
ISBN 13 : 1317461355
Total Pages : 621 pages
Book Rating : 4.57/5 ( download)
Download or read book Readings in Advertising, Society, and Consumer Culture written by Roxanne Hovland and published by Routledge. This book was released on 2014-12-18 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of classic and contemporary articles provides context for the study of advertising by exploring the historical, economic, and ideological factors that spawned the development of a consumer culture. It begins with articles that take an institutional and historical perspective to provide background for approaching the social and ethical concerns that evolve around advertising. Subsequent sections then address the legal and economic consequences of life in a material culture; the regulation of advertising in a culture that weighs free speech against the needs of society; and the ethics of promoting materialism to consumers. The concluding section includes links to a variety of resources such as trade association codes of ethics, standards and guidelines for particular types of advertising, and information about self-regulatory organizations.
