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Author : STEWART HENRY REWOLDT
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.49/5 ( download)
Download or read book SOME ECONOMIC EFFECTS OF MARKETING RESEARCH. written by STEWART HENRY REWOLDT and published by . This book was released on 1952 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Stewart Henry Rewoldt
Publisher :
ISBN 13 :
Total Pages : 124 pages
Book Rating : 4.28/5 ( download)
Download or read book Economic Effects of Marketing Research written by Stewart Henry Rewoldt and published by . This book was released on 1953 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Western Agricultural Economics Research Council. Marketing Research Committee
Publisher :
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.13/5 ( download)
Download or read book Pricing as a Problem for Marketing Research written by Western Agricultural Economics Research Council. Marketing Research Committee and published by . This book was released on 1964 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.59/5 ( download)
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : Brian T. Ratchford
Publisher : Now Publishers Inc
ISBN 13 : 1601982003
Total Pages : 89 pages
Book Rating : 4.01/5 ( download)
Download or read book Consumer Search Behavior and Its Effect on Markets written by Brian T. Ratchford and published by Now Publishers Inc. This book was released on 2009 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Search Behavior and its Effect on Markets focuses on the consumer side of the market, on what is known about how consumers search for needed information, and on how this impacts the behavior of markets. The author discusses three broad strands of this literature -- normative models of search and their application to consumer search; empirical studies of the search process; and implications of consumer search for the behavior of markets, including pricing, advertising and retailing. In general, the author examines external search -- the search for information from sources other than memory. Particular attention is paid to the impact of the Internet on markets. Consumer Search Behavior and its Effect on Markets also examines the broader issues about alternatives considered, sources consulted, extent of consumer knowledge, and the impact of these factors on markets and marketing institutions.
Author : Rami Zwick
Publisher : Springer Science & Business Media
ISBN 13 : 0387242449
Total Pages : 332 pages
Book Rating : 4.46/5 ( download)
Download or read book Experimental Business Research written by Rami Zwick and published by Springer Science & Business Media. This book was released on 2007-02-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is one of the few titles that brings together studies that adopt laboratory based experimental economics methods to study an array of business and policy issues, spanning the entire business domain, including accounting, economics, management, marketing and cognitive science.
Author :
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.02/5 ( download)
Download or read book Marketing Research Report written by and published by . This book was released on 1965 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : P.H. Franses
Publisher : Elsevier
ISBN 13 : 0762308575
Total Pages : 362 pages
Book Rating : 4.76/5 ( download)
Download or read book Econometric Models in Marketing written by P.H. Franses and published by Elsevier. This book was released on 2002-02-28 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 16th Edition of "Advances in Econometrics", we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing. Given the applied nature of marketing research, measurement and quantitative issues arise frequently. Quantitative marketing tends to rely heavily upon statistics and econometrics. However, quantitative marketing can place a different emphasis upon the problem than econometrics, even when using the same techniques. A basic difference between quantitative marketing research and econometrics tends to be the pragmatism that is found in many marketing studies. Another important motivating factor in marketing research is the type of data that is available. Applied econometrics tends to rely heavily on data collected by governmental organizations. In contrast, marketing often uses data collected by private firms or marketing research firms. Observational and survey data are quite similar to those used in econometrics. However, the remaining types of data, panel and transactional, can look quite different from what may be familiar to econometricians. The automation and computerization of much of the sales transaction process leaves an audit trail that results in huge quantities of data. A popular area of study is the use of scanner data collected at the checkout stand using bar code readers. Methods that work for small data sets may not work well in these larger data sets. In addition, new sources of data, such as clickstream data from a web site, will offer new challenges. This volume addresses these and related issues.
Author : Thomas Philippon
Publisher : Belknap Press
ISBN 13 : 0674237544
Total Pages : 361 pages
Book Rating : 4.44/5 ( download)
Download or read book The Great Reversal written by Thomas Philippon and published by Belknap Press. This book was released on 2019 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: American markets, once a model for the world, are giving up on competition. Thomas Philippon blames the unchecked efforts of corporate lobbyists. Instead of earning profits by investing and innovating, powerful firms use political pressure to secure their advantages. The result is less efficient markets, leading to higher prices and lower wages.
Author : United States. Congress. Joint Economic Committee. Subcommittee on Agricultural Policy
Publisher :
ISBN 13 :
Total Pages : 1300 pages
Book Rating : 4.7O/5 ( download)
Download or read book Policy for Commercial Agriculture -- Its Relation to Economic Growth and Stability written by United States. Congress. Joint Economic Committee. Subcommittee on Agricultural Policy and published by . This book was released on 1957 with total page 1300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
