Read Socio Psychological Mechanisms Of Generation And Dissemination Of Network Curse Words PDF

Foreign Language Study

Socio-psychological Mechanisms of Generation and Dissemination of Network Curse Words

Author : YU ZHONGGEN
Publisher : American Academic Press
ISBN 13 : 1631817485
Total Pages : 144 pages
Book Rating : 4.89/5 ( download)

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Book Synopsis Socio-psychological Mechanisms of Generation and Dissemination of Network Curse Words by : YU ZHONGGEN

Download or read book Socio-psychological Mechanisms of Generation and Dissemination of Network Curse Words written by YU ZHONGGEN and published by American Academic Press. This book was released on 2015-07-20 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the swift development of computer technology, network curse words are increasingly polluting the cyber-environment, leaving individuals and society with immeasurable psychological and physical loss. This study explores social and psychological mechanisms of network curse words in terms of network salutation, pragmatic identity, linguistic adaptation, primacy effect, memetics, group think, prejudice, conformity, and group emotions. It is concluded that network salutation curse words were supported by pragmatic mechanisms; primacy effect may exert great influence on network curse words; network curse words are considered as a branch of language and may be explained with memetics; group think may lead to network curse words; constructing pragmatic identities with network curse words reflects irrational social psychology and psychological conformity; prejudice is a negative psychological assessment resulting in network curse words; conformity may leave the public with loss of judgments, stimulating group emotions and influencing harmony and health of social psychology.

Business & Economics

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.46/5 ( download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Language Arts & Disciplines

The Psychology of Fake News

Author : Rainer Greifeneder
Publisher : Routledge
ISBN 13 : 1000179052
Total Pages : 222 pages
Book Rating : 4.57/5 ( download)

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Book Synopsis The Psychology of Fake News by : Rainer Greifeneder

Download or read book The Psychology of Fake News written by Rainer Greifeneder and published by Routledge. This book was released on 2020-08-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines the phenomenon of fake news by bringing together leading experts from different fields within psychology and related areas, and explores what has become a prominent feature of public discourse since the first Brexit referendum and the 2016 US election campaign. Dealing with misinformation is important in many areas of daily life, including politics, the marketplace, health communication, journalism, education, and science. In a general climate where facts and misinformation blur, and are intentionally blurred, this book asks what determines whether people accept and share (mis)information, and what can be done to counter misinformation? All three of these aspects need to be understood in the context of online social networks, which have fundamentally changed the way information is produced, consumed, and transmitted. The contributions within this volume summarize the most up-to-date empirical findings, theories, and applications and discuss cutting-edge ideas and future directions of interventions to counter fake news. Also providing guidance on how to handle misinformation in an age of “alternative facts”, this is a fascinating and vital reading for students and academics in psychology, communication, and political science and for professionals including policy makers and journalists.

Business & Economics

De Gruyter Handbook of SME Entrepreneurship

Author : Marina Dabić
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110747723
Total Pages : 565 pages
Book Rating : 4.20/5 ( download)

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Book Synopsis De Gruyter Handbook of SME Entrepreneurship by : Marina Dabić

Download or read book De Gruyter Handbook of SME Entrepreneurship written by Marina Dabić and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-11-06 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A small business is not a little big business." Small- and medium-sized enterprises (SMEs) are considered the engines of worldwide economies and the main sources of job creation. Management in these companies is different from management in larger/older enterprises with their already established concepts and instruments. In view of the high importance of SMEs in emerging, developing and developed economies worldwide, the De Gruyter Handbook of SME Entrepreneurship investigates the underlying mechanisms and practices of management within these companies with a focus on entrepreneurship, growth and innovation. It argues that it is time for a dedicated theory of "SME Entrepreneurship" to emerge. Entrepreneurial thinking and behavior in SMEs must be differentiated from that of start-ups and large companies. On the other hand, it also explores the different entrepreneurship manifestations that exist within a widely heterogeneous group of SMEs. The handbook provides a theoretical framework in which to understand, compare and contrast the complexity of SMEs in both domestic and international processes and addresses the strengths, achievements, and challenges of entrepreneurship in SMEs.

Bulletin of the Atomic Scientists

Author :
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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