Social Media Enduring Principles

Author : Ashlee Humphreys
Publisher : Oxford University Press
ISBN 13 : 0199328439
Total Pages : 321 pages
Book Rating : 4.37/5 ( download)

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Download or read book Social Media written by Ashlee Humphreys and published by Oxford University Press. This book was released on 2016 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrating the role of media in society with foundational research and theory, Social Media aims to open a well-structured, well-grounded conversation about media transition and its effects. Offering a comprehensive overview of topics, it covers not only cultural issues like online identityand community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level.

Author : Megan Knight
Publisher : SAGE
ISBN 13 : 1446291197
Total Pages : 382 pages
Book Rating : 4.91/5 ( download)

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Download or read book Social Media for Journalists written by Megan Knight and published by SAGE. This book was released on 2013-05-22 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Untangles the jargon and sets out the route-map for how the social network can enable us to become major contributors to the multiplatform digital age. The right message, the right time - this is the right book for taking advantage of it all." - Jon Snow, Channel 4 News The essential guide to understanding and harnessing the tools of journalism today, Meagan Knight and Clare Cook show you how to master the enduring rules of good practice and the new techniques of social media. The book gives a thorough guide to principles and practice, including: How to find, write and break stories with social media An online journalism toolkit to get you started Using crowdsourcing to find and follow stories Getting on top of user-generated content The ins and outs of copyright and ethics Building your brand and making money The new economy of journalism and how to get ahead. More than a simple ′how-to′ guide, this book takes you to the next level with its integration of theory and practice. It is a one-stop guide for students and practitioners of journalism.

Author : Hana S. Noor Al-Deen
Publisher : Lexington Books
ISBN 13 : 0739167294
Total Pages : 329 pages
Book Rating : 4.98/5 ( download)

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Download or read book Social Media written by Hana S. Noor Al-Deen and published by Lexington Books. This book was released on 2012 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original researchwhile using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), andlibrarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

Author : Berrin Beasley
Publisher : Rowman & Littlefield
ISBN 13 : 0739174126
Total Pages : 113 pages
Book Rating : 4.28/5 ( download)

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Download or read book Social Media and the Value of Truth written by Berrin Beasley and published by Rowman & Littlefield. This book was released on 2013 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is ubiquitous. From Facebook and Twitter to YouTube, the blogosphere, and Massively Multi-Player Online Role-Playing Games, people have plugged into numerous online venues for social, intellectual, and leisure activities. The pervasiveness of social media calls for ethical reflection, and one of the most pertinent values at stake is that of truth. Current figures estimate there are more than 1 billion social media users worldwide with the ability to connect with people who share similar interests, to present themselves as experts on anything and everything no matter their qualifications, and to contribute the types of factual information formerly limited to professional communication outlets such as news agencies. It's this wide-ranging definition of truth that demands evaluation of the myriad ways social media affect society. This volume does just that by collecting insights from leading experts in the communication and philosophy disciplines as they examine a variety of issues related to the value of truth in the realm of social media.

Author : Rom Brafman
Publisher : Harmony
ISBN 13 : 0307887693
Total Pages : 210 pages
Book Rating : 4.96/5 ( download)

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Download or read book Succeeding When You're Supposed to Fail written by Rom Brafman and published by Harmony. This book was released on 2013-01-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: IN COUNTLESS STUDIES, PSYCHOLOGISTS HAVE DISCOVERED A SURPRISING FACT: For decades they assumed that people who face adversity—a difficult childhood, career turbulence, sudden bouts of bad luck—will succumb to their circumstances. Yet over and over again they found a significant percentage are able to overcome their life circumstances and achieve spectacular success. How is it that individuals who are not “supposed” to succeed manage to overcome the odds? Are there certain traits that such people have in common? Can the rest of us learn from their success and apply it to our own lives? In Succeeding When You’re Supposed to Fail, Rom Brafman, psychologist and coauthor of the bestselling book Sway, set out to answer these questions. In a riveting narrative that interweaves compelling stories from education, the military, and business and a wide range of groundbreaking new research, Brafman identifies the six hidden drivers behind unlikely success. Among them: •The critical importance of the Limelight Effect—our ability to redirect the focus of our lives to the result of our own efforts, as opposed to external forces •The value of a satellite in our lives—the remarkable way in which a consistent ally who accepts us unconditionally while still challenging us to be our best can make a huge difference •The power of temperament—people who are able to tunnel through life’s obstacles have a surprisingly mild disposition; they don’t allow the bumps in the road to unsettle them By understanding and incorporating these strat-egies in our own lives, Brafman argues, we can all be better prepared to overcome the inevitable obstacles we face, from setbacks at work to chall-enges in our personal lives.

Author : Marlynn M. Griffin
Publisher : IAP
ISBN 13 : 1648026575
Total Pages : 353 pages
Book Rating : 4.77/5 ( download)

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Download or read book Social Media written by Marlynn M. Griffin and published by IAP. This book was released on 2021-09-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is a multi-faceted tool that has been used by educators and/or their students in ways both beneficial and detrimental. Despite the ubiquitous nature of this tool, there is much research still needed on the multitude of ways that social media impacts education. This book presents research on the influences of social media on education, broadly construed. Specifically, the research included in this book is categorized into four broad areas, examining the educational influence of social media on youth and college students, professional development in content areas, higher education learning, and social justice and activism. Chapter authors emphasize the opportunities of social media use in education and provide recommendations for how to address challenges that may arise with social media integration into the teaching and learning setting. These authors also advocate for use of social media to grow and enhance professional interaction among educators, moving beyond the social aspect of these platforms to advocate for educational and societal change. Individuals working in K-12 schools, teacher education, teacher professional development, and higher education, including pharmacy, nursing, dental and medical education, as well as those in other educational settings can use these findings to support and guide integration of social media into teaching and learning as well as their professional practice. Endorsements for Social Media: Influences on Education "Anyone attempting to understand these issues and the emerging, critical role of social media in education today should read the excellent edited book Social Media: Influences on Education. I’ve been monitoring educational media and technology research and practice for the past 40 years. In my view this book is an important contribution to a current perspective on social media and its impact from preschool to higher education and professional studies in general and social justice issues specifically." Richard E. Clark, Emeritus Professor University of Southern California "Social Media: Influences on Education is an essential book for those seeking to understand the relationship between education and social media or to conduct social media research in education. Griffin and Zinskie have collected a variety of essays showcasing approaches to researching social media from qualitative interviews with teachers, to meta-analyses of nascent literature, and research within the platforms themselves. Providing a well-rounded introduction to the field, this book provides a foundation for those interested in understanding and exploring the impact social media has had on elementary, secondary, and tertiary education." Naomi Barnes, Senior Lecturer Queensland University of Technology, Australia "Social Media: Influences on Education is a must-read for anyone interested in social media's impact on education and social justice. Grounded in the latest research, Griffin and Zinskie offer an informed, critical perspective on key issues – children’s social media use, cyber-harassment, misinformation, social justice through social media, professional networking, and more – as social media pervades every aspect of our lives. Educators, parents, students, activists and social media users everywhere, if you’re invested in education and social justice, this book is for you!" Christine Greenhow, Associate Professor Michigan State University

Author : Allison Fine
Publisher : John Wiley & Sons
ISBN 13 : 0787988219
Total Pages : 243 pages
Book Rating : 4.10/5 ( download)

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Download or read book Momentum written by Allison Fine and published by John Wiley & Sons. This book was released on 2006-09-30 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new and empowering way of looking at and organizing social change! How can we move from serving soup until our elbows ache to solving chronic social ills like hunger or homelessness? How can we break the disastrous cycle of low expectations that leads to chronic social failures? The answers to these questions lie within Momentum, a fresh, zestful way of thinking about and organizing social change work. Today's digital tools—including but not limited to e-mail, the Web, cell phones, personal digital assistants (PDAs), even iPods—promote interactivity and connectedness. But as Momentum shows, these new social media tools are important not for their wizardry but because they connect us to one another in inexpensive, accessible, and massively scalable ways.

Author : Vincent Ryan Ruggiero
Publisher :
ISBN 13 : 1616147490
Total Pages : 317 pages
Book Rating : 4.95/5 ( download)

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Download or read book Corrupted Culture written by Vincent Ryan Ruggiero and published by . This book was released on 2013 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poor education, bad parenting, a sense of entitlement, the "wasteland" of television, and more. These are the symptoms of a culture in decline. While it's easy to recite a litany of our problems, identifying their root causes requires more than the facile commentary offered by media pundits. This in-depth historical analysis of cultural trends in American traces the problems of our current malaise back to two profoundly misguided views of human nature that were pervasive in this country in the twentieth century. The first was hereditarianism, which was highly influential until the end of World War II. The second was humanistic psychology, which emerged after the war as a reaction against negativism. Citing a host of original sources, Ruggiero shows that while the hereditarians advanced the absurdly pessimistic view that biology is destiny, humanistic psychology countered with an absurdly optimistic view of human nature. He also demonstrates that the flaws of both hereditarianism and humanistic psychology are observable in today's resurgent progressivism. Beyond critique, Ruggiero presents a compelling case for restoring the traditional principles and values associated with the Western view of human nature. In this view, human nature is inherently imperfect but has the potential for goodness and wisdom; intelligence is the sum of inherited capacity and performance attained through mental training and acquired knowledge; reason is more reliable than feelings; and self-esteem is the result of actual achievement. Blending thorough research with incisive analysis, Ruggiero shows the relevance of recent intellectual history to today's social problems and charts a course for a better future.

Author : Phillip G. Clampitt
Publisher : SAGE Publications
ISBN 13 : 1506346251
Total Pages : 218 pages
Book Rating : 4.50/5 ( download)

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Download or read book Social Media Strategy written by Phillip G. Clampitt and published by SAGE Publications. This book was released on 2017-07-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Finally, a social media text that combines liberal arts and social science intellectualism with practical, real-world tips for success in this crucial aspect of professional communications. Its value goes beyond the classroom – everything in the book will resonate with and be useful to PR pros already engaged in social media management." —Ray Begovich, Franklin College Social Media Strategy: Tools for Professionals and Organizations shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so the book focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Author : Annette Lareau
Publisher : Russell Sage Foundation
ISBN 13 : 1610447255
Total Pages : 400 pages
Book Rating : 4.56/5 ( download)

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Download or read book Social Class written by Annette Lareau and published by Russell Sage Foundation. This book was released on 2008-07-10 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Class differences permeate the neighborhoods, classrooms, and workplaces where we lead our daily lives. But little is known about how class really works, and its importance is often downplayed or denied. In this important new volume, leading sociologists systematically examine how social class operates in the United States today. Social Class argues against the view that we are becoming a classless society. The authors show instead the decisive ways social class matters—from how long people live, to how they raise their children, to how they vote. The distinguished contributors to Social Class examine how class works in a variety of domains including politics, health, education, gender, and the family. Michael Hout shows that class membership remains an integral part of identity in the U.S.—in two large national surveys, over 97 percent of Americans, when prompted, identify themselves with a particular class. Dalton Conley identifies an intangible but crucial source of class difference that he calls the "opportunity horizon"—children form aspirations based on what they have seen is possible. The best predictor of earning a college degree isn't race, income, or even parental occupation—it is, rather, the level of education that one's parents achieved. Annette Lareau and Elliot Weininger find that parental involvement in the college application process, which significantly contributes to student success, is overwhelmingly a middle-class phenomenon. David Grusky and Kim Weeden introduce a new model for measuring inequality that allows researchers to assess not just the extent of inequality, but also whether it is taking on a more polarized, class-based form. John Goldthorpe and Michelle Jackson examine the academic careers of students in three social classes and find that poorly performing students from high-status families do much better in many instances than talented students from less-advantaged families. Erik Olin Wright critically assesses the emphasis on individual life chances in many studies of class and calls for a more structural conception of class. In an epilogue, journalists Ray Suarez, Janny Scott, and Roger Hodge reflect on the media's failure to report hardening class lines in the United States, even when images on the nightly news—such as those involving health, crime, or immigration—are profoundly shaped by issues of class. Until now, class scholarship has been highly specialized, with researchers working on only one part of a larger puzzle. Social Class gathers the most current research in one volume, and persuasively illustrates that class remains a powerful force in American society.