Short Course In International Marketing

Author : Jeffrey E. Curry
Publisher : World Trade Press
ISBN 13 : 1607800071
Total Pages : 192 pages
Book Rating : 4.71/5 ( download)

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Download or read book A short course in international marketing [electronic resource] written by Jeffrey E. Curry and published by World Trade Press. This book was released on 2009 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.

Author : Michael White
Publisher : World Trade Press
ISBN 13 : 160780008X
Total Pages : 187 pages
Book Rating : 4.88/5 ( download)

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Download or read book A short course in international marketing blunders [electronic resource] written by Michael White and published by World Trade Press. This book was released on 2009 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.81/5 ( download)

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Download or read book Short Course in International Marketing Blunders (Dec. 99). written by and published by . This book was released on 1999 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Jeffrey Edmund Curry
Publisher :
ISBN 13 : 9788126912506
Total Pages : 191 pages
Book Rating : 4.02/5 ( download)

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Download or read book Short Course In International Marketing written by Jeffrey Edmund Curry and published by . This book was released on 2009-09-01 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Michael White
Publisher : Librix.eu
ISBN 13 : 8073997517
Total Pages : 188 pages
Book Rating : 4.19/5 ( download)

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Download or read book A Short Course in International Marketing Blunders written by Michael White and published by Librix.eu. This book was released on 2009 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 : 9788126912513
Total Pages : pages
Book Rating : 4.10/5 ( download)

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Download or read book International Marketing Blunders written by and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Charles Mitchell
Publisher :
ISBN 13 : 9781885073600
Total Pages : 192 pages
Book Rating : 4.07/5 ( download)

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Download or read book A Short Course in International Marketing Blunders written by Charles Mitchell and published by . This book was released on 2001-08 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.

Author : Daniel W. Baack
Publisher : SAGE
ISBN 13 : 1452226350
Total Pages : 737 pages
Book Rating : 4.54/5 ( download)

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Download or read book International Marketing written by Daniel W. Baack and published by SAGE. This book was released on 2013 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing presents an innovative, integrated approach to the course, in which marketing concepts are explored in depth within the international context. The authors identify five key factors that impact any international marketing venture-culture, language, political/legal systems, economic systems, and technological/operational differences-and discuss them in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. Uniquely, the book provides discussions of sustainability and "bottom of the pyramid" concepts within each chapter, and is richly illustrated with examples from both multinational companies as well as smaller local concerns. Setting the path for the future direction of this course, the authors provide instructors and students with the first truly international marketing textbook.

Author : Rakesh Mohan Joshi
Publisher : Oxford University Press, USA
ISBN 13 : 9780198077022
Total Pages : 0 pages
Book Rating : 4.25/5 ( download)

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Download or read book International Marketing written by Rakesh Mohan Joshi and published by Oxford University Press, USA. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare. Written in lucid style, International Marketing 2e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as non-governmental sources from around the world and figures to facilitate deep insight into the concepts, and cases on a large variety of industries, the book provides students with a keen understanding of international marketing.

Author : Donald L. Brady
Publisher : Routledge
ISBN 13 : 1317471199
Total Pages : 576 pages
Book Rating : 4.96/5 ( download)

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Download or read book Essentials of International Marketing written by Donald L. Brady and published by Routledge. This book was released on 2014-12-18 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.