Share Retweet Repeat

Author : John Hlinko
Publisher : Penguin
ISBN 13 : 1101554118
Total Pages : 276 pages
Book Rating : 4.11/5 ( download)

DOWNLOAD NOW!

Download or read book Share, Retweet, Repeat written by John Hlinko and published by Penguin. This book was released on 2012-01-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Share, Retweet, Repeat, John Hlinko shows readers how to take their ideas, causes, and products, and craft marketing campaigns around them that create buzz. In the world of constant communication, the average consumer of information has transformed into a publisher of information as well. With easy to follow steps, Hlinko teaches readers how to create spreadable messages to optimize return on investment on any communications budget. This book is for anyone who wants to learn how to stand out, be noticed, and get others talking about them.

Author : Andy Kirkpatrick
Publisher : Vertebrate Publishing
ISBN 13 : 1911342886
Total Pages : 327 pages
Book Rating : 4.85/5 ( download)

DOWNLOAD NOW!

Download or read book Unknown Pleasures written by Andy Kirkpatrick and published by Vertebrate Publishing. This book was released on 2018-02-19 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The idea of owning anything except the experience is hubris.' Unknown Pleasures is a collection of works by the climber and award-winning author Andy Kirkpatrick. Obsessed with climbing and addicted to writing, Kirkpatrick is a master storyteller. Covering subjects as diverse as climbing, relationships, fatherhood, mental health and the media, it is easy to read, sometimes difficult to digest, and impossible to forget. One moment he is attempting a rare solo ascent of Norway's Troll Wall, the next he is surrounded by the TV circus while climbing Moonlight Buttress with the BBC's The One Show presenter Alex Jones. Yosemite's El Capitan is ever-present; he climbs it alone – strung out for weeks, and he climbs it with his thirteen-year-old daughter Ella – her first big wall. His eye for observation and skilled wordcraft make for laugh-out-loud funny moments, while in more hard-hitting pieces he is unflinchingly honest about past and present love and relationships, and pulls no punches with an alternative perspective of our place in the world. Unknown Pleasures is Andy Kirkpatrick at his brilliant best.

Author : Sumeet Singh Lamba
Publisher : Notion Press
ISBN 13 : 1636336795
Total Pages : 105 pages
Book Rating : 4.94/5 ( download)

DOWNLOAD NOW!

Download or read book FOMO: Marketing to Millennials written by Sumeet Singh Lamba and published by Notion Press. This book was released on 2021-01-16 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A fresh take on marketing, delves deeper into the Millennial mindset... A compelling read. Millennials would also love to discover themselves through this book." Shiv Kumar, Director - Student Engagement and Applied Learning, Indian School of Business "Insightful, thought provoking with lots of contextualized real life examples. A must read for marketing students." Hitesh Sood, VP and Head Marketing, Vodafone Idea Limited WHO ARE MILLENNIALS? HOW DO THEY CONSUME AND RESPOND TO MARKETING MESSAGES? IS THERE A WAY TO CAPTURE THEIR ATTENTION? With rapid changes in media production and consumption trends, are traditional marketing techniques and appeals still relevant? Or are there newer ways to communicate with, engage, and finally trigger Millennials’ purchase behaviour? This book explores and suggests novel approaches of marketing to Millennials, with reference to a modern-day phenomenon – FOMO. Dive in to understand FOMO and unlock its power to make marketing strategies for better recall, better communication, and better sales!

Author : Jamie Merisotis
Publisher : Rosetta Books
ISBN 13 : 194812260X
Total Pages : 208 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Human Work in the Age of Smart Machines written by Jamie Merisotis and published by Rosetta Books. This book was released on 2020-10-06 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public policy leader addresses how artificial intelligence is transforming the future of labor—and what we can do to protect the role of workers. As computer technology advances with dizzying speed, human workers face an ever-increasing threat of obsolescence. In Human Work In the Age of Smart Machines, Jamie Merisotis argues that we can—and must—rise to this challenge by preparing to work alongside smart machines doing that which only humans can: thinking critically, reasoning ethically, interacting interpersonally, and serving others with empathy. The president and CEO of Lumina Foundation, Merisotis offers a roadmap for the large-scale, radical changes we must make in order to find abundant and meaningful work for ourselves in the 21st century. His vision centers on developing our unique capabilities as humans through learning opportunities that deliver fair results and offer a broad range of credentials. By challenging long-held assumptions and expanding our concept of work, Merisotis argues that we can harness the population’s potential, encourage a deeper sense of community, and erase a centuries-long system of inequality.

Author : Allyson Kapin
Publisher : John Wiley & Sons
ISBN 13 : 1118331575
Total Pages : 286 pages
Book Rating : 4.76/5 ( download)

DOWNLOAD NOW!

Download or read book Social Change Anytime Everywhere written by Allyson Kapin and published by John Wiley & Sons. This book was released on 2013-02-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

Author : Phillip G. Clampitt
Publisher : SAGE Publications
ISBN 13 : 150634626X
Total Pages : 291 pages
Book Rating : 4.67/5 ( download)

DOWNLOAD NOW!

Download or read book Social Media Strategy written by Phillip G. Clampitt and published by SAGE Publications. This book was released on 2017-07-27 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media Strategy: Tools for Professionals and Organizations, by Phillip G. Clampitt, shows professionals and organizations how to use social media more effectively and strategically. With a focus on what makes social media unique among communication platforms, this book offers practical guidance on creating, implementing, and evaluating social media strategies and tactics. Social media is constantly evolving, so Social Media Strategy focuses on enduring strategic principles and uses case studies and exercises throughout to help readers build the fundamental competencies needed by today’s social media managers.

Author : Luvell Anderson
Publisher : Oxford University Press
ISBN 13 : 0192657984
Total Pages : 721 pages
Book Rating : 4.85/5 ( download)

DOWNLOAD NOW!

Download or read book The Oxford Handbook of Applied Philosophy of Language written by Luvell Anderson and published by Oxford University Press. This book was released on 2024-05-02 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook represents a collective exploration of the emerging field of applied philosophy of language. The volume covers a broad range of areas where philosophy engages with linguistic aspects of our social world, including such hot topics as dehumanizing speech, dogwhistles, taboo language, pornography, appropriation, implicit bias, speech acts, and the ethics of communication. An international line-up of contributors adopt a variety of approaches and methods in their investigation of these linguistic phenomena, drawing on linguistics and the human and social sciences as well as on different philosophical subdisciplines. The aim is to map out fruitful areas of research and to stimulate discussion with thought-provoking essays by leading and emerging philosophers.

Author : Nirmalya Thakur
Publisher : Bentham Science Publishers
ISBN 13 : 9814998826
Total Pages : 173 pages
Book Rating : 4.26/5 ( download)

DOWNLOAD NOW!

Download or read book Human-Computer Interaction and Beyond: Advances Towards Smart and Interconnected Environments (Part I) written by Nirmalya Thakur and published by Bentham Science Publishers. This book was released on 2021-09-06 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human-Computer Interaction and Beyond: Advances Towards Smart and Interconnected Environments is a 2-part book set which presents discoveries, innovative ideas, concepts, practical solutions, and novel applications of Human-Computer Interaction (HCI) and related disciplines such as artificial intelligence, machine learning, data mining, computer vision, and natural language processing. The book provides readers with information about HCI trends which are shaping the future of smart, interconnected urban and industrial environments. Contributions are authored by experts and scientists in the field of HCI and its interrelated disciplines from 8 different countries – Chile, China, Croatia, India, Iran, Malaysia, Peru, and South Korea. The chapters of this volume present novel and state of the art research works conducted at the intersection of HCI aimed at developing trust, increasing user acceptance, augmenting user performance, and fostering human-technology partnerships. Chapters cover usability testing in digital healthcare systems, user experience testing of handicapped children and assistive technologies for visually impaired users and a gamified user experience design for learning. The volume also presents a review of twitter usability testing among Indian users, along with specific cases of arthritis diagnostic systems, meteorological draught analysis and the role of EUPS in improving GUI design to improve the user experience. Human-Computer Interaction and Beyond: Advances Towards Smart and Interconnected Environments is an informative reference for scientists, researchers, and developers in both academia and industry who wish to learn, design, implement, and apply these emerging technologies in HCI in different sectors, with the goal of realizing futuristic technology-driven living and functional smart cities and environments.

Author : Aliza Sherman
Publisher : John Wiley & Sons
ISBN 13 : 1118530233
Total Pages : 457 pages
Book Rating : 4.38/5 ( download)

DOWNLOAD NOW!

Download or read book Social Media Engagement For Dummies written by Aliza Sherman and published by John Wiley & Sons. This book was released on 2013-05-23 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Put "engage" front and center in your social media marketing engagement strategies! When you focus on the engagement side of a social media marketing strategy, you'll build and grow relationships with followers and customers, craft content just for them, analyze how they're responding, and refocus and refresh your campaigns accordingly. This smart guide shows you how to do all that, and then some. From building trust to sparking conversation to using video and other tools, this creative book is a must read if you want to discover all that goes into the most important aspect of today's social marketing. Helps you build and foster social media relationships with potential customers, fans, followers, and current customers Shows you how to spark actions, reactions, or interactions--and make things happen Explores the fundamentals, especially for do-it-yourself small-business owners and marketers Covers building trust and credibility, creating connections, encouraging sharing, using social networks to engage, using email marketing or SEO to engage, and much more Social Media Engagement For Dummies will help you connect to followers, convert them to customers, turn them into evangelists for your company, and boost your bottom line!

Author : Evan Bailyn
Publisher : Que Publishing
ISBN 13 : 0132861402
Total Pages : 287 pages
Book Rating : 4.03/5 ( download)

DOWNLOAD NOW!

Download or read book Outsmarting Social Media written by Evan Bailyn and published by Que Publishing. This book was released on 2012-04-12 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The war is on. The titanic battle between Google and Facebook has begun—and you can use it to earn more profits! In this book, Evan Bailyn reveals how to attract friendship-based recommendations that will motivate customers more than any ad or algorithm. Bailyn explains how today’s Internet titans are battling to control the future of search and social media, and shows how to use their newest innovations to supercharge your marketing. Packed with case studies from Bailyn’s pioneering clients, Outsmarting Social Media offers detailed predictions, careful analysis, and—above all—practical techniques. Read it, get ready for the future, and start reaping the rewards! You’ll Learn How To: • Discover where search and social media are headed, and what it means to you • Implement strategies that work right now–and will work even better in the future • Begin profiting from friendships, personal relationships, and tastemakers • Start using today’s new currency of trust: likes, comments, retweets, shares, and video responses • Use social discovery to deliver messages with stunning personal relevance • Master the “Search and Sell” method for profitingfrom real-time search • Sell through personalized recommendations delivered straight to smartphones • Build your business with Foursquare and Facebook Places check-ins • Learn effective, low-risk ways to use Groupon-style “daily deals” • Mine cash from social data in entertainment, beauty, shopping, food, travel, health, and other verticals • Prepare for emerging shifts in pay-per-click, organic SEO, and web display ad markets • Preview tomorrow’s most exciting new social players, platforms, products, and services