Service Encounters

Author : J. César Félix-Brasdefer
Publisher : Cambridge University Press
ISBN 13 : 1107035821
Total Pages : 295 pages
Book Rating : 4.29/5 ( download)

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Download or read book The Language of Service Encounters written by J. César Félix-Brasdefer and published by Cambridge University Press. This book was released on 2015-04-30 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive account of face-to-face interactions in commercial and non-commercial service encounter settings.

Author : Pilar Garcés-Conejos Blitvich
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027262993
Total Pages : 261 pages
Book Rating : 4.98/5 ( download)

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Download or read book Technology Mediated Service Encounters written by Pilar Garcés-Conejos Blitvich and published by John Benjamins Publishing Company. This book was released on 2019-01-10 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The chapters in this collection, authored by renowned scholars, address a gap in the literature by focusing on the consequences that outsourcing, among other globalized economic practices, and remediation by new technologies have had on the service encounters genre (SE). From both a multilingual and a multidisciplinary perspective, this collection explores the development of technological applications and professional best practices as well as call centre interaction, e-commerce, and e-word of mouth. More specifically, the papers in this volume report on technology developed to support SEs and how this technology influences service providers and their allowable linguistic contributions. Further, this collection provides valuable insights on the language and strategic behaviour deployed in less researched kinds of SEs, gives special attention to how technology impacts the interface between the transactional and interactional goals of SEs, and thus has real world applications.

Author : Roland T. Rust
Publisher : Edward Elgar Publishing
ISBN 13 : 0857938851
Total Pages : 629 pages
Book Rating : 4.55/5 ( download)

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Download or read book Handbook of Service Marketing Research written by Roland T. Rust and published by Edward Elgar Publishing. This book was released on 2014-02-28 with total page 629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy

Author : Amy Hanser
Publisher :
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.55/5 ( download)

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Download or read book Service Encounters written by Amy Hanser and published by . This book was released on 2008 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how department stores and marketplaces in China have become important sites where Chinese people understand, and perform, unequal social relations.

Author : Miriam Firth
Publisher : Channel View Publications
ISBN 13 : 1845417291
Total Pages : 292 pages
Book Rating : 4.91/5 ( download)

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Download or read book Service Encounters in Tourism, Events and Hospitality written by Miriam Firth and published by Channel View Publications. This book was released on 2020-01-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights into the demands made on staff in service encounters in tourism, events and hospitality roles. Using data from research completed in these industries, it hinges upon storied incidents offered by workers about which the reader can reflect and apply theoretical knowledge. A key feature of this volume is that it focuses on staff perspectives and perceptions of service encounters and delivery rather than on customer or management perspectives. This will provide students, lecturers, management and customers with fresh and clear understandings of the demands made on staff, but also the perspectives from which the demands are seen. The chapters clarify to students how to apply academic knowledge within customer service contexts and include learning objectives, questions and summaries.

Author : John A. Czepiel
Publisher : Free Press
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.48/5 ( download)

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Download or read book The Service Encounter written by John A. Czepiel and published by Free Press. This book was released on 1985 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Steve Baron
Publisher : SAGE Publications Limited
ISBN 13 : 9781849205740
Total Pages : 0 pages
Book Rating : 4.44/5 ( download)

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Download or read book Service Marketing written by Steve Baron and published by SAGE Publications Limited. This book was released on 2010-11-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the rise in deregulated service-based economies in developed countries over the last forty years, an understanding of the marketing of services is essential to the marketing student, researcher, and practitioner. This four-volume collection is structured around the evolution of services marketing scholarship from 1970 to the present, giving an unprecedented, detailed account of the relationship between the theory and practice of services marketing and the changing social, economic, and technical environments over time. Each volume takes a distinct time period and theme as its subject. Volumes one to three offer the last word on services marketing research of the 20th century, with volume four looking towards a unified marketing approach for the current century.

Author : Roland T. Rust
Publisher : SAGE
ISBN 13 : 0803949200
Total Pages : 201 pages
Book Rating : 4.01/5 ( download)

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Download or read book Service Quality written by Roland T. Rust and published by SAGE. This book was released on 1994 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of service and service quality has been growing in the world economy since the late 1970s. Establishing new levels of sophistication and rigor, as well as a broad set of approaches, Service Quality presents the latest research and theory in customer satisfaction and services marketing.

Author : Pirmin Seßler
Publisher : GRIN Verlag
ISBN 13 : 3640424735
Total Pages : 81 pages
Book Rating : 4.33/5 ( download)

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Download or read book Intercultural Differences of Customer Emotions in Service Encounters written by Pirmin Seßler and published by GRIN Verlag. This book was released on 2009-09 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2009 in the subject Business economics - Miscellaneous, grade: 1,3, Catholic University Eichstätt-Ingolstadt, language: English, abstract: The thesis is structured as follows: In a first step, the basics of services marketing are presented and the distinguished characteristics of services are addressed. Consequently, service encounters are introduced as the first building block of this thesis. In addition, the fundamentals of emotions and culture are outlined. Subsequently, chapter 3 deals with the relevance of emotions and culture in service encounters. In the following, the interplay between culture and emotion is brought to the fore by presenting the three main approaches concerning this matter. Subsequently, the perspective is narrowed down on the cultural dimension of Individualism/Collectivism and its influence on emotions (chapter 4). The compiled results from this approach are then employed to deduce implications for the management of services in general and concrete consequences for service staff in particular (chapter 5). Ultimately, main findings are summarized, an outlook is given and suggestions for further research opportunities into this domain are suggested.

Author : Piyush Sharma
Publisher : Springer
ISBN 13 : 3319919415
Total Pages : 101 pages
Book Rating : 4.16/5 ( download)

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Download or read book Intercultural Service Encounters written by Piyush Sharma and published by Springer. This book was released on 2018-06-19 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.