Sensible Small Business Advertising

Author : Jack Stephens
Publisher : iUniverse
ISBN 13 : 1475995016
Total Pages : 174 pages
Book Rating : 4.15/5 ( download)

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Download or read book Sensible Small Business Advertising written by Jack Stephens and published by iUniverse. This book was released on 2013-08-09 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses fail with and without advertising, but the survival rate is dramatically higher for a business that knows how to effectively advertise. In Sensible Small Business Advertising, author Jack Stephens offers a clear, simple guide for any business owner who wants to make the most efficient use of time, cash, and effort in building, maintaining, and evaluating the effectiveness of an advertising program. Jack shares tips and observations from a decade and a half of advertising experience to help small business owners properly employ advertising media. He discusses the two essential types of advertising, focusing on why they are so important, what their strengths are, how they work together to create leads, and how to best use them in a growing business. Sensible Small Business Advertising underscores the importance of developing a good working relationship with ad salespeople and teaches you the way to spell SUCCESS that will stick from start-up to mature business. Informative, useful, and written in an easy, casual, nontechnical format, Sensible Small Business Advertising helps business owners maximize results while minimizing costs through a no-nonsense advertising program.

Author : Iain Maitland
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.92/5 ( download)

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Download or read book The Small Business Marketing Handbook written by Iain Maitland and published by Burns & Oates. This book was released on 1998 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to all the different kinds of marketing that small businesses could use. It is a practical book full of tips, examples and proven know-how.

Author : Ovid Riso
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.05/5 ( download)

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Download or read book Advertising guidelines for small retail firms written by Ovid Riso and published by . This book was released on 1977 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Rob Hartnett
Publisher : Small Biz, Big Opportunity
ISBN 13 : 0646462229
Total Pages : 126 pages
Book Rating : 4.26/5 ( download)

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Download or read book Small Business, Big Opportunity written by Rob Hartnett and published by Small Biz, Big Opportunity. This book was released on 2006 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : U.s. Small Business Administration
Publisher : CreateSpace
ISBN 13 : 9781500197384
Total Pages : 34 pages
Book Rating : 4.86/5 ( download)

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Download or read book Traditional 'Low Tech' Small Business Advertising written by U.s. Small Business Administration and published by CreateSpace. This book was released on 2014-06-15 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional 'Low Tech' Small Business Advertising - Learn the Basics in Two Hours. A wise man once said, "The person who saves money by not advertising is like the man who stops the clock to save time." In today's fast-paced, high-tech age, businesses must use some form of advertising to make prospects aware of their products and services. Even a famous company like Coca-Cola continually spends money on advertising to support recognition of their products. In 1993, Coca-Cola spent more than $150 million to keep its name in the forefront of the public's eye. So the question isn't whether or not you can afford to advertise, you simply must if you want your business to succeed. Some questions you should consider before buying ads are: 1. What media is the best to use? 2. How important is creativity? 3. Is there a way to buy space and time that will stretch my advertising budget? When it comes to advertising, a lot of people really don't know what they want, where to get it or what to do with it after they have it. This publication will help you learn to determine what type of advertising media is best for you. It also provide s guidelines you can use to obtain the advertising exposure you need and win help you identify ways to make your advertising more cost efficient. Advertising is an investment in your business' future. And, like any investment, it's important to find out as much as you can before you make a decision. You'll be able to use this publication often as a reliable reference toot in the months and years to come.

Author : William Winston
Publisher : Routledge
ISBN 13 : 1317952952
Total Pages : 209 pages
Book Rating : 4.54/5 ( download)

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Download or read book Persuasive Advertising for Entrepreneurs and Small Business Owners written by William Winston and published by Routledge. This book was released on 2014-02-04 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Advertising for Entrepreneurs and Small Business Owners shows you how to plan and execute money-making advertisements and commercials--on a workable budget. Jay Granat, an experienced marketing professional and ad man, provides readers with a practical understanding of advertising principles, media selection, copywriting, consumer behavior, and persuasive advertising methods in promotional efforts. These principles have important implications, and Jay Granat shows you how to utilize them and stay within your means. Successful cases from across the media--television, print, direct mail, radio, transit, and public relations, representing construction, law, medicine, publishing, retail businesses, restaurants, and others--highlight various prosperous approaches to persuasive advertising. Written specifically for entrepreneurs and small business owners, Granat’s book is the first to explain how to use persuasive tactics and strategies. Ideal for established small business owners and those starting such a venture, this manual makes affordable advertising an easier step on the path to success. In addition to analyzing many aspects of advertising, this manual outlines appropriate networking and public relations strategies for entrepreneurs and small business owners. Granat teaches you how to construct money-making advertising and to recognize when your sales messages are effective and when the messages need to become more persuasive. To help illustrate the power of effective sales messages, he includes examples of his own advertising successes and failures. You will be better equipped to foresee when your own advertising campaigns are more likely to succeed or more likely to fail and how to reverse a failing campaign. Descriptions of the advantages and disadvantages of each advertising medium assist with the question of how to construct effective and persuasive selling messages for specific media. Whether you are looking for advice on how to plan a marketing/advertising campaign, ways to familiarize yourself with each medium available and select a medium to carry your messages, or how to use mind-set advertising, you will find it in Persuasive Advertising for Entrepreneurs and Small Business Owners. This abundance of useful information is ideal for copywriters, brand managers, entrepreneurial institutes, business professors, communications professionals, readers of Inc., Success, and Entrepreneur, advertising and marketing students, and of course, entrepreneurs and small business owners.

Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.47/5 ( download)

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Download or read book Effective Advertising written by United States. Small Business Administration and published by . This book was released on 1965 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher :
ISBN 13 :
Total Pages : 36 pages
Book Rating : 4.93/5 ( download)

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Download or read book Advertising Practices written by and published by . This book was released on 2001 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Carolyn Tate
Publisher : John Wiley & Sons
ISBN 13 : 1742469957
Total Pages : 341 pages
Book Rating : 4.59/5 ( download)

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Download or read book Marketing Your Small Business For Dummies written by Carolyn Tate and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created especially for the Australian customer! Attract customers and ensure the ongoing success of your small business with this no-nonsense guide Whether you own a bakery or a boutique, a plumbing or a finance business, this book gives you straightforward strategies to find more prospects, build your customer base and secure market share. Small-business guru Carolyn Tate empowers you to apply hundreds of high-impact and creative ways to market your business without breaking the bank. Know your target market — identify your ideal customers, and what, how and why they buy Develop business and marketing plans — learn how to create them and why they're so important Build effective databases — develop a database that creates business for you, without the headaches Solidify your branding — create a unique brand and keep it fresh and exciting Understand the power of advertising — assess if it's right for your business and how to pick the right strategies Master publicity — get your business in the media with the right message Implement relationship marketing — develop and maintain networks to create new opportunities Embrace websites and online marketing — build a website that drives customers to you, and use online tools and search engines to generate business

Author : Conrad Berke
Publisher : Wiley
ISBN 13 : 9780471140832
Total Pages : 0 pages
Book Rating : 4.3X/5 ( download)

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Download or read book Entrepreneur Magazine written by Conrad Berke and published by Wiley. This book was released on 1996-08-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to plan, write, design, and profit from your own advertising! There is nothing mysterious about creating high-quality, effective advertising-but there is a lot to learn. In this remarkable handbook, you'll discover how to plan and carry out an ad campaign that boosts sales, increases profits, and helps your business grow. Small-business advertising veteran Conrad Berke provides countless examples as he shows you step by step how to conceive, budget, create, and place ads that will have customers flocking to your place of business ready to spend money. You'll learn how to: * Plan for a 25% sales jump and a 33% leap in profits * Write powerful headlines and effective advertising copy that move people to action * Identify and target consumers who are most likely to buy your goods or services * Become a smart media buyer * Turn a $1,000 outlay into $15,000 worth of advertising ENTREPRENEUR Magazine is the banner publication of the Entrepreneur Magazine Group. It has the largest newsstand circulation of any business monthly with a total ABC audited circulation of 410,000. CONRAD BERKE, former head of advertising and associate publisher of Jewish Week, currently sells advertising space for New York's Daily News and teaches advertising at Fairleigh Dickinson University. He has 40 years' experience writing, designing, and selling small-business advertising. Also available from the Entrepreneur Magazine library: * The Entrepreneur Magazine Small Business Advisor * The Entrepreneur Magazine Guide to Integrated Marketing * Making Money with Your Personal Computer * The Entrepreneur Magazine Small Business Answer Book * Small Business Legal Guide * Starting a Home-Based Business * Starting an Import/Export Business