Selling Without Selling Out

Author : Marc Ecko
Publisher : Simon and Schuster
ISBN 13 : 1451685319
Total Pages : 304 pages
Book Rating : 4.12/5 ( download)

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Download or read book Unlabel written by Marc Ecko and published by Simon and Schuster. This book was released on 2015-05-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the most provocative entrepreneurs of our time, who started Eckō Unltd out of his parents' garage and turned it into a media empire, Marc Eckō reveals his formula for building an authentic brand or business. Marc Eckō began his career by spray-painting t-shirts in the garage of his childhood home in suburban New Jersey. A graffiti artist with no connections and no fashion pedigree, he left the safety net of pharmacy school to start his own company. Armed with only hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth $500 million. Unlabel is a success story, but it's one that shares the bruises, scabs, and gut-wrenching mistakes that every entrepreneur must overcome to succeed. Through his personal prescription for success--the Authenticity Formula--Eckō recounts his many innovations and misadventures in his journey from misfit kid to the CEO. It wasn't a meteoric rise; in fact, it was a rollercoaster that dipped to the edge of bankruptcy and even to national notoriety, but this is an underdog story we can learn from: Ecko's doubling down on the core principles of the brand and his formula for action over talk are all lessons for today's entrepreneurs. Ecko offers a brash message with his inspirational story: embrace pain, take risks, and be yourself. Unlabel demonstrates that, like or not, you are a brand and it's up you to take control of it and create something authentic. Unlabel is a groundbreaking guide to channeling your creativity, finding the courage to defy convention, and summoning the confidence to act and be competitive in any environment"--

Author : Sunny Vanderbeck
Publisher :
ISBN 13 : 9781733632706
Total Pages : pages
Book Rating : 4.00/5 ( download)

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Download or read book Selling Without Selling Out written by Sunny Vanderbeck and published by . This book was released on 2019-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Andy Paul
Publisher : Page Two
ISBN 13 : 1989603572
Total Pages : 0 pages
Book Rating : 4.74/5 ( download)

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Download or read book Sell Without Selling Out written by Andy Paul and published by Page Two. This book was released on 2022-02-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget everything you learned about selling. Persuasion is not a sales skill—it’s a blunt instrument of last resort that sellers use when they don’t know how to influence the choices their buyers make. It’s the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn’t you rather learn how to master the art of selling in, by listening to what your buyers really want? In Sell without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your own career without selling out to outdated, ineffective sales methods. He reveals the four Sell In pillars that are the indispensable instruments of selling: Connection, Curiosity, Understanding, Generosity. Everything else is mostly a combination of product features, technical specifications and pricing, which your buyers can get from the Internet. What they seek (and deserve) can only come from you: the human seller. If you’ve been told you need to be more “salesy” to get ahead in your career, you need this book. #DeathToSalesy

Author : Gina Hernez-Broome
Publisher : Center for Creative Leadership
ISBN 13 : 1604917350
Total Pages : 31 pages
Book Rating : 4.52/5 ( download)

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Download or read book Selling Yourself Without Selling Out: A Leader's Guide to Ethical Self-Promotion written by Gina Hernez-Broome and published by Center for Creative Leadership. This book was released on 2006-03-01 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Even high-performing individuals and groups can be overlooked and underestimated. The antidote is self-promotion-the act of generating personal visibility in service of your work and career. In this guidebook, we discuss how you can benefit from self-promotion and maintain your integrity and authenticity. We help you reframe common beliefs that get in the way of effective self-promotion, and we provide numerous strategies and activities that can become part of your repertoire.

Author : Terry Dean
Publisher : Mymarketingcoach
ISBN 13 : 9780977867127
Total Pages : 318 pages
Book Rating : 4.29/5 ( download)

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Download or read book How to Sell Without Selling written by Terry Dean and published by Mymarketingcoach. This book was released on 2017-03-10 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are You Ready to Attract Ready-to-Buy Clients, Create Passive Income, and Make More Money While Making a Difference? Good marketing attracts ready-to buy clients. Ethical persuasion is NOT manipulation. These proven methods allow you to guide, encourage, and share value with your customers even before they ever spend a single penny with you. You don't have to wait for someone to become a customer before adding value to their life. This book shows you: - How to identify the top 1% of Clients...and fall in love with them instead of your products and services. Tap into the exact language that motivates your best clients to buy more from you. - 5 Simple Steps to improving the conversion of any ad, website, email, or any other persuasive document. If your website isn't selling, it's missing one of these 5 steps. - How to double or even triple the conversion of visitors into buyers by demonstrating results in advance (this is much stronger than just offering a guarantee). - The #1 mistake entrepreneurs make that sabotages their sales with 'content marketing' whether you're participating on Facebook, publishing a blog, or sharing videos online. - How to create all the online content you need in just 30 minutes per month. And how that content can attract new leads, turn them into buyers, and create long-term passive income.

Author : Bill Plympton
Publisher : Taylor & Francis
ISBN 13 : 1136127097
Total Pages : 264 pages
Book Rating : 4.90/5 ( download)

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Download or read book Making 'Toons That Sell Without Selling Out written by Bill Plympton and published by Taylor & Francis. This book was released on 2012-11-12 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets behind independent animation from the "The King of Independent Animation - Academy Award-nominated Bill Plympton. This living legend breaks down how to make a career outside of the world of corporate animation - and without compromise. Learn time-saving techniques, the secrets to good storytelling, and the business-side of short and feature-length animation films.

Author : Jill Bamburg
Publisher : ReadHowYouWant.com
ISBN 13 : 1442964405
Total Pages : 302 pages
Book Rating : 4.02/5 ( download)

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Download or read book Getting to Scale (EasyRead Comfort Edition) written by Jill Bamburg and published by ReadHowYouWant.com. This book was released on 2006 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ben & Jerry's. Stonyfield Farm. The Body Shop. Tom's of Maine. All leaders in the socially responsible business movement--and all eventually sold to mega-corporations. Do values-driven businesses have to choose between staying small, selling off, or selling out? Jill Bamburg says no. Based on intensive interviews with more than thirty growth-oriented, mission-driven entrepreneurs--including American Apparel, Give Something Back, Wild Planet Toys, Organic Valley Family of Farms, and Village Real Estate--her book explodes the myths of scale from both ends of the spectrum. She debunks both the limiting "small is beautiful" approach as well as the "you have to sell out to grow" mandate. Focusing on the unique challenges that socially conscious companies face, Getting to Scale addresses the issues that affect all businesses: Production and personnel Access to capital and markets Changes in organizational structure Ownership and control Corporate culture Filled with practical and tested advice, Getting to Scale provides a blueprint for socially responsible entrepreneurs in any industry who want to benefit larger groups of customers, have a greater positive impact on their communities, and maintain their independence by scaling up their enterprises.

Author : Andy Robinson
Publisher : John Wiley & Sons
ISBN 13 : 9780787965204
Total Pages : 256 pages
Book Rating : 4.00/5 ( download)

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Download or read book Selling Social Change (Without Selling Out) written by Andy Robinson and published by John Wiley & Sons. This book was released on 2007-06-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.

Author : Carol Super
Publisher : Amacom Books
ISBN 13 : 9780814471869
Total Pages : 196 pages
Book Rating : 4.62/5 ( download)

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Download or read book Selling Without Selling written by Carol Super and published by Amacom Books. This book was released on 2004 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Reveals the approaches that Super used at 3M/Media Networks (now owned by AOL Time Warner) to produce double to triple the average sales of her colleagues--every year.

Author : Mark HUNTER
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814420095
Total Pages : 289 pages
Book Rating : 4.96/5 ( download)

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Download or read book High-Profit Selling written by Mark HUNTER and published by AMACOM Div American Mgmt Assn. This book was released on 2012-02-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating marginsùshort-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher priceàand that success comes only to those focused on ôprofitable sales.ö This eye-opening book shows readers how to: Avoid negotiating ò Actively listen to customers ò Match the benefits of their product or service with the customer's needs and pains ò Confidently communicate value ò Successfully execute a price increase with existing customers ò Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.