Selling The Sights

Author : Will B. Mackintosh
Publisher : NYU Press
ISBN 13 : 1479889377
Total Pages : 253 pages
Book Rating : 4.72/5 ( download)

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Download or read book Selling the Sights written by Will B. Mackintosh and published by NYU Press. This book was released on 2019-01-08 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating journey through the origins of American tourism In the early nineteenth century, thanks to a booming transportation industry, Americans began to journey away from home simply for the sake of traveling, giving rise to a new cultural phenomenon —the tourist. In Selling the Sights, Will B. Mackintosh describes the origins and cultural significance of this new type of traveler and the moment in time when the emerging American market economy began to reshape the availability of geographical knowledge, the material conditions of travel, and the variety of destinations that sought to profit from visitors with money to spend. Entrepreneurs began to transform the critical steps of travel—deciding where to go and how to get there—into commodities that could be produced in volume and sold to a marketplace of consumers. The identities of Americans prosperous enough to afford such commodities were fundamentally changed as they came to define themselves through the consumption of experiences. Mackintosh ultimately demonstrates that the cultural values and market forces surrounding tourism in the early nineteenth century continue to shape our experience of travel to this day.

Author : John McElwee
Publisher : Paladin Communications
ISBN 13 : 0998376345
Total Pages : 304 pages
Book Rating : 4.49/5 ( download)

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Download or read book Art of Selling Movies written by John McElwee and published by Paladin Communications. This book was released on 2017-02-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, the book dissects the psyche of the American movie-going public and the advertisers seeking to push just the right buttons.

Author : Tom Gunn
Publisher : Naval Institute Press
ISBN 13 : 1612514154
Total Pages : 180 pages
Book Rating : 4.54/5 ( download)

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Download or read book Gunn Sights written by Tom Gunn and published by Naval Institute Press. This book was released on 2008-11-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1975, Tom Gunn had a life-altering career change when he went from an eight-year stint as staff lawyer with the U. S. Senate to a job in aerospace sales and marketing at McDonnell Douglas. Gunn knew a lot about military appropriations and classified developments; he knew almost nothing about marketing, which may have been the most important attribute he brought to the job. Over the next 22 years, Gunn and the team he assembled and organized, developed a process for strategic selling and marketing that delivered $250 billion in sales of military and commercial aircraft, missiles, space systems, and logistic support, against strong and at times cut-throat domestic and international competition.Gunn Sights is both the story of that success and a handbook for anyone---experienced or neophyte---who wants to learn about high-powered selling, about assessing the competition and understanding the customer, and about using a defined process to shape strategic planning.Gunn details that process step-by-step, outlines cultural traps overseas and political realities at home, and makes his points in selected case studies---including what a Congressional opponent of a pending sale once called “the most sophisticated and far-reaching campaign to promote a sophisticated arms transfer that I’ve ever seen . . .” This is a business book about strategic selling and marketing, drawn from the experiences of Gunn and his associates, that takes one behind the scenes to see how deals are made in the aerospace industry.

Author : John Delaney
Publisher : Wizards of the Coast
ISBN 13 : 0786966475
Total Pages : 320 pages
Book Rating : 4.79/5 ( download)

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Download or read book Future Sight written by John Delaney and published by Wizards of the Coast. This book was released on 2018-03-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Returning to the popular world of Dominaria for the first time in years, the Time Spiral Cycle centers on Teferi Planeswalker, a well-loved character with a rich history in Magic: The Gathering. This title also features appearances of many other beloved characters who will be easily recognized by readers and fans alike. As with previous Magic titles, Future Sight previews the latest Magic card set release by giving readers the first look at what will be coming out in the set.

Author : Michael Isikoff
Publisher : Crown
ISBN 13 : 030734682X
Total Pages : 498 pages
Book Rating : 4.27/5 ( download)

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Download or read book Hubris written by Michael Isikoff and published by Crown. This book was released on 2007-05-29 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real story behind the investigation of Iraq, and the basis for the MSNBC documentary of the same name hosted by Rachel Maddow Filled with news-making revelations that made it a New York Times bestseller, Hubris takes us behind the scenes at the White House, CIA, Pentagon, State Department, and Congress to show how George W. Bush came to invade Iraq--and how his administration struggled with the devastating fallout. Hubris connects the dots between Bush's expletive-laden outbursts at Saddam Hussein, the bitter battles between the CIA and the White House, the fights within the intelligence community over Saddam's supposed weapons of mass destruction, the outing of an undercover CIA officer, and the Bush administration's misleading sales campaign for war. Written by veteran reporters Michael Isikoff and David Corn, this is an inside look at how a president took the nation to war using faulty and fraudulent intelligence. It's a dramatic page-turner and an intriguing account of conspiracy, backstabbing, bureaucratic ineptitude, journalistic malfeasance, and arrogance.

Author : Jim Kasper
Publisher : McGraw Hill Professional
ISBN 13 : 0071406255
Total Pages : 290 pages
Book Rating : 4.53/5 ( download)

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Download or read book Short Cycle Selling: Beating Your Competitors in the Sales Race written by Jim Kasper and published by McGraw Hill Professional. This book was released on 2002-03-22 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book on short cycle sellingthe fast-track route to a higher closing ratio Sales professionals today waste untold hours worrying about identifying, tracking, and timing their sales cycles. In Short Cycle Selling, author Jim Kasper trains his sights on the only important concept and goal in sales cyclesshortening them. He walks professionals point-by-point through the series of steps that constitute the sales cyclefrom identifying prospects to negotiating and closingand at each step shows how to streamline the process. Short Cycle Selling is the first book to deal specifically with proven techniques that condense the time from prospecting to closing, while taking advantage of today's most innovative concepts in selling skills and E-technology. Packed with case studies and actual examples of short cycle selling successand techniques that were field tested on clients from Amoco and Pentax to Wells Fargo Bankthis hands-on book reveals how to: Land more accounts Achieve greater sales volumes Generate greater sales income and satisfaction

Author : Dan Ozzi
Publisher : Mariner Books
ISBN 13 : 0358244307
Total Pages : 429 pages
Book Rating : 4.01/5 ( download)

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Download or read book Sellout written by Dan Ozzi and published by Mariner Books. This book was released on 2021 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From celebrated music writer Dan Ozzi comes a comprehensive chronicle of the punk music scene's evolution from the early nineties to the mid-aughts, following eleven bands as they dissolved, "sold out," and rose to surprise stardom. From its inception, punk music has been identified by two factors: its proximity to "authenticity," and its reliance on an antiestablishment ethos. Yet, in the mid- to late '90s, major record labels sought to capitalize on punk's rebellious undertones, leading to a schism in the scene: to accept the cash flow of the majors, or stick to indie cred?Sellout chronicles the evolution of the punk scene during this era, focusing on prominent bands as they experienced the last "gold rush" of the music industry. Within it, music writer Dan Ozzi follows the rise of successful bands like Green Day and Jimmy Eat World, as well as the implosion of groups like Jawbreaker and At the Drive-In, who buckled under the pressure of their striving labels. Featuring original interviews and personal stories from members of eleven of modern punk's most (in)famous bands, Sellout is the history of the evolution of the music industry, and a punk rock lover's guide to the chaotic darlings of the post-grunge era. "--

Author : Michael Seth Starr
Publisher : Applause Theatre & Cinema
ISBN 13 : 142347371X
Total Pages : 314 pages
Book Rating : 4.18/5 ( download)

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Download or read book Hiding in Plain Sight written by Michael Seth Starr and published by Applause Theatre & Cinema. This book was released on 2009-09-01 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raymond Burr (1917-1993), a film noir regular known for his villainous roles in movies like Rear Window, became one of the most popular stars in television history. He delighted millions of viewers each week in the toprated shows Perry Mason and Ironside, which ran virtually uninterrupted for nearly twenty years.

Author : Donald Moine
Publisher : Penguin
ISBN 13 : 1101663103
Total Pages : 228 pages
Book Rating : 4.03/5 ( download)

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Download or read book Unlimited Selling Power written by Donald Moine and published by Penguin. This book was released on 1990-03-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides salespeople with information on hypnotic techniques and how to use them in sales presentations and script books to win the customer's trust and make sales.

Author : Elizabeth Becker
Publisher : Simon and Schuster
ISBN 13 : 1439161003
Total Pages : 464 pages
Book Rating : 4.05/5 ( download)

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Download or read book Overbooked written by Elizabeth Becker and published by Simon and Schuster. This book was released on 2016-02-23 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Travel is no longer a past-time but a colossal industry, arguably one of the biggest in the world and second only to oil in importance for many poor countries. One out of 12 people in the world are employed by the tourism industry which contributes $6.5 trillion to the world's economy. To investigate the size and effect of this new industry, Elizabeth Becker traveled the globe. She speaks to the Minister of Tourism of Zambia who thinks licensing foreigners to kill wild animals is a good way to make money and then to a Zambian travel guide who takes her to see the rare endangered sable antelope. She travels to Venice where community groups are fighting to stop the tourism industry from pushing them out of their homes, to France where officials have made tourism their number one industry to save their cultural heritage; and on cruises speaking to waiters who earn $60 a month--then on to Miami to interview their CEO. Becker's sharp depiction reveals travel as a product; nations as stewards. Seeing the tourism industry from the inside out, the world offers a dizzying range of travel options but very few quiet getaways"--