Author : Jan G. Deutsch
Publisher :
ISBN 13 : 9780300019506
Total Pages : 261 pages
Book Rating : 4.05/5 ( download)
Book Synopsis Selling the People's Cadillac by : Jan G. Deutsch
Download or read book Selling the People's Cadillac written by Jan G. Deutsch and published by . This book was released on 1976 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Reconstructing the history of the Edsel--one of corporate America's greatest debacles--Jan Deutsch places it in its cultural, economic, and psychological setting ... Deutsch relates the Edsel event to J.K. Galbraith's theory of the technostructure, examines its impact on the climate of our times, and raises interesting questions about the role of the scholar in decision-making in America"--Cover.