Selling Television

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1444359274
Total Pages : 616 pages
Book Rating : 4.75/5 ( download)

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Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2011-08-26 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data

Author : Jeanette Steemers
Publisher : British Film Institute
ISBN 13 :
Total Pages : 278 pages
Book Rating : 4.53/5 ( download)

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Download or read book Selling Television written by Jeanette Steemers and published by British Film Institute. This book was released on 2004 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb

Author : Charles Warner
Publisher : John Wiley & Sons
ISBN 13 : 1119477395
Total Pages : 576 pages
Book Rating : 4.96/5 ( download)

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Download or read book Media Selling written by Charles Warner and published by John Wiley & Sons. This book was released on 2020-08-04 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem. Today, digital advertising has surpassed television as the number-one ad investment platform, and Google and Facebook dominate the digital advertising marketplace. The authors highlight the new sales processes and approaches that will give media salespeople a leg up on the competition in our post-Internet media era. The book explores the automated programmatic buying and selling of digital ad inventory that is disrupting both media buyers and media salespeople. In addition to information on disruptive technologies in media sales, the book explores sales ethics, communication theory and listening, emotional intelligence, creating value, the principles of persuasion, sales stage management guides, and sample in-person, phone, and email sales scripts. Media Selling offers media sellers a customer-first and problem-solving sales approach. The updated fifth edition: Contains insight from digital experts into how 82.5% of digital ad inventory is bought and sold programmatically Reveals how to conduct research on Google Analytics Identifies how media salespeople can offer cross-platform and multi-channel solutions to prospects’ advertising and marketing challenge Includes insights into selling and distribution of podcasts Includes links to downloadable case studies, presentations, and planners on the Media Selling website Includes an extensive Glossary of Digital Advertising terms Written for students in communications, radio-TV, and mass communication, Media Selling is the classic work in the field. The updated edition provides an indispensable tool for learning, training, and mastering sales techniques for digital media.

Author :
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.79/5 ( download)

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Download or read book 1982 Census of Retail Trade written by and published by . This book was released on 1984 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Beretta E. Smith-Shomade
Publisher : Routledge
ISBN 13 : 1135869480
Total Pages : 238 pages
Book Rating : 4.89/5 ( download)

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Download or read book Pimpin' Ain't Easy written by Beretta E. Smith-Shomade and published by Routledge. This book was released on 2012-08-21 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book explores the legacy of BET: what the network has provided to the larger US television economy, and, more specifically, to its target African-American demographic. The book examines whether the company has fulfilled its stated goals and implied obligation to African-American communities. Has it changed the way African-Americans see themselves and the way others see them? Does the financial success of the network - secured in large part via the proliferation of images deemed offensive and problematic by many black communities - come at the expense of its African-American audience? This book fills a major gap in black television scholarship and should find a sizeable audience in both media studies and African-American studies.

Author : Joseph Sugarman
Publisher : Delstar Pub
ISBN 13 : 9781891686092
Total Pages : 314 pages
Book Rating : 4.97/5 ( download)

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Download or read book Television Secrets for Marketing Success written by Joseph Sugarman and published by Delstar Pub. This book was released on 1998 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes capsules of experiences marketing products in addition to "writing the script, producing, directing, editing, buying media, testing, back-end sales, dealing with knockoffs, and many other techniques ... used in the production of half-hour infomercials"--Jacket.

Author :
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.29/5 ( download)

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Download or read book 1967 Census of Business written by and published by . This book was released on 1970 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.66/5 ( download)

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Download or read book Trends and Prospects in Radio and Television Receivers written by and published by . This book was released on 1949 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Publisher :
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4.50/5 ( download)

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Download or read book Columbia Broadcasting System, Inc. V. Amana Refrigeration, Inc written by and published by . This book was released on 1959 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : United States. Bureau of the Census
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.31/5 ( download)

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Download or read book Monthly Retail Sales written by United States. Bureau of the Census and published by . This book was released on 1967 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: