Selling Social Change Without Selling Out

Author : Andy Robinson
Publisher : John Wiley & Sons
ISBN 13 : 9780787965204
Total Pages : 256 pages
Book Rating : 4.00/5 ( download)

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Download or read book Selling Social Change (Without Selling Out) written by Andy Robinson and published by John Wiley & Sons. This book was released on 2007-06-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Selling Social Change (Without Selling Out) expert fundraising trainer and consultant Andy Robinson shows nonprofit professionals how to initiate and sustain successful earned income ventures that provide financial security and advance an organization's mission. Step by step, this invaluable resource shows how to organize a team, select a venture, draft a business plan, find start-up funding, and successfully market goods and services. Robinson includes critical information on the tax implications of earned income and the pros and cons of corporate partnerships. The book also addresses when to consider outsourcing, collaborating with competitors, and raising additional funds to expand the business.

Author : Kim Klein
Publisher : John Wiley & Sons
ISBN 13 : 111920979X
Total Pages : 594 pages
Book Rating : 4.99/5 ( download)

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Download or read book Fundraising for Social Change written by Kim Klein and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.

Author : Timothy Hughes
Publisher : Kogan Page Publishers
ISBN 13 : 0749478020
Total Pages : 208 pages
Book Rating : 4.25/5 ( download)

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Download or read book Social Selling written by Timothy Hughes and published by Kogan Page Publishers. This book was released on 2016-07-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.

Author : Joseph Wronka
Publisher : SAGE Publications
ISBN 13 : 1483387194
Total Pages : 422 pages
Book Rating : 4.92/5 ( download)

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Download or read book Human Rights and Social Justice written by Joseph Wronka and published by SAGE Publications. This book was released on 2016-06-29 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a unique perspective that views human rights as the foundation of social justice, Joseph Wronka’s groundbreaking Human Rights and Social Justice outlines human rights and social justice concerns as a powerful conceptual framework for policy and practice interventions for the helping and health professions. This highly accessible, interdisciplinary text urges the creation of a human rights culture as a “lived awareness” of human rights principles, including human dignity, nondiscrimination, civil and political rights, economic, social, and cultural rights, and solidarity rights. The Second Edition includes numerous social action activities and questions for discussion to help scholars, activists, and practitioners promote a human rights culture and the overall well-being of populations across the globe.

Author : Iyigun, N. Oyku
Publisher : IGI Global
ISBN 13 : 1522556885
Total Pages : 435 pages
Book Rating : 4.86/5 ( download)

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Download or read book Creating Business Value and Competitive Advantage With Social Entrepreneurship written by Iyigun, N. Oyku and published by IGI Global. This book was released on 2018-07-20 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of social entrepreneurship is attracting attention from multiple industries. Social entrepreneurs are responsible for finding ways to creatively contribute to society by providing affordable products and services. Creating Business Value and Competitive Advantage With Social Entrepreneurship is a useful scholarly resource that examines the broad topic of social entrepreneurship by looking at relevant theoretical frameworks and fundamental terms. Focused on topics such as creating business value, promoting social entrepreneurship, and enacting programs of social change, this book provides the latest research and practical solutions concerning social entrepreneurship. The source proves valuable to academicians, researchers, entrepreneurship practitioners, and individuals interested in learning more about social entrepreneurship.

Author : Marcia Festen
Publisher : John Wiley & Sons
ISBN 13 : 0787987557
Total Pages : 157 pages
Book Rating : 4.58/5 ( download)

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Download or read book Level Best written by Marcia Festen and published by John Wiley & Sons. This book was released on 2006-10-25 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Level Best offers guidance that demystifies evaluation and takes into account the unique challenges and realities of grassroots nonprofit organizations. It provides a new framework for thinking about evaluation and tools for measuring and sharing results in ways that are practical, efficient, and meaningful.

Author : Frances Kunreuther
Publisher : John Wiley & Sons
ISBN 13 : 0470449373
Total Pages : 223 pages
Book Rating : 4.70/5 ( download)

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Download or read book Working Across Generations written by Frances Kunreuther and published by John Wiley & Sons. This book was released on 2008-12-03 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors provide a range of ideas on how to approach generational shifts in leadership so that the contributions of long-time leaders are valued, new and younger leaders' talent is recognized, and groups are better prepared to work across generational divides. Giving context to these differences, they explore the current assumptions about the upcoming transition between generations in the social sector; introduce new ideas or frames for thinking about generational leadership change; and examine how this change poses individual, organizational, and systemic challenges for those in the social sector. In addition, they provide numerous examples and practical exercises to show how to address these issues. The book concludes with critical advice on how to communicate across generations and key recommendations for future research and action.

Author : John Graham
Publisher : ReadHowYouWant.com
ISBN 13 : 1458756629
Total Pages : 410 pages
Book Rating : 4.26/5 ( download)

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Download or read book Stick Your Neck Out written by John Graham and published by ReadHowYouWant.com. This book was released on 2010-05 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: As President of the Giraffe Heroes Project, which since 1982 has been recognizing people who ''stick their necks out for the common good,'' John Graham has seen what hundreds of average citizens around the world have done to bring about constructive change. He's drawn on their experiences, his own as a veteran environmental activist, and that of a hand-picked group of seasoned activists to produce an accessible, eminently practical, inspiring guide on how to work effectively for change in any environment. Stick Your Neck Out covers every aspect of working for change, from choosing an issue to mapping out a strategy, getting a team together, building alliances, working with the media, and more. Each chapter contains a series of practical tips as well as inspiring examples of real people - artists, truck drivers, doctors, waitresses, and others - who have made a difference on issues like poverty, racism, gang violence, environmental pollution, and many more. Everything in this book has been honed and practiced; nothing is untested theory. This is a comprehensive guide to the skills, qualities, and strategies you need to make a difference on any issue. But it's also about becoming fully alive - about the meaning and passion you can add to your own life by getting involved. Active citizenship and personal growth are linked. The information in this book can change your world - and it can change your life.

Author : Kim Klein
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.93/5 ( download)

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Download or read book Fundraising in Times of Crisis written by Kim Klein and published by Jossey-Bass. This book was released on 2004 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Japan in 1861, Lord Genji, a young nobleman with a gift for prophecy, joins forces with two Christian missionaries, a mysterious geisha, and a legendary swordsman to embark on a harrowing odyssey toward an ultimate battle.

Author : Rob Schorman
Publisher : University of Pennsylvania Press
ISBN 13 : 9780812237283
Total Pages : 228 pages
Book Rating : 4.85/5 ( download)

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Download or read book Selling Style written by Rob Schorman and published by University of Pennsylvania Press. This book was released on 2003-06-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Schorman demonstrates in this readable study of 1890s U.S. society how fashion—which he defines as clothing everyone wears and the symbolic system connected to its choice—reflects the cultural dynamics caused by rapid social change and remnants of past attitudes."—Choice