Search Analytics For Your Site

Author : Louis Rosenfeld
Publisher : Rosenfeld Media
ISBN 13 : 1933820047
Total Pages : 224 pages
Book Rating : 4.40/5 ( download)

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Download or read book Search Analytics for Your Site written by Louis Rosenfeld and published by Rosenfeld Media. This book was released on 2011-07-06 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Author : Brent Chaters
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449302653
Total Pages : 401 pages
Book Rating : 4.58/5 ( download)

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Download or read book Mastering Search Analytics written by Brent Chaters and published by "O'Reilly Media, Inc.". This book was released on 2011-10-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers learn what data to collect, how to analyze it, and how to act upon it. They will learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve overall ranking.

Author : Michael Beasley
Publisher : Newnes
ISBN 13 : 0124046940
Total Pages : 251 pages
Book Rating : 4.48/5 ( download)

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Download or read book Practical Web Analytics for User Experience written by Michael Beasley and published by Newnes. This book was released on 2013-06-21 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively. Discover concrete information on how web analytics data support user research and user-centered design Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders

Author : Brian Clifton
Publisher : John Wiley & Sons
ISBN 13 : 111805959X
Total Pages : 384 pages
Book Rating : 4.93/5 ( download)

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Download or read book Advanced Web Metrics with Google Analytics written by Brian Clifton and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

Author : Pedro Sostre
Publisher : John Wiley & Sons
ISBN 13 : 047016977X
Total Pages : 386 pages
Book Rating : 4.73/5 ( download)

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Download or read book Web Analytics For Dummies written by Pedro Sostre and published by John Wiley & Sons. This book was released on 2007-04-10 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Author : Hurol Inan
Publisher : Hurol Inan
ISBN 13 : 9781419626098
Total Pages : 56 pages
Book Rating : 4.94/5 ( download)

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Download or read book Search Analytics written by Hurol Inan and published by Hurol Inan. This book was released on 2006-03-22 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Waypoint 90 offers an in-depth look at the power of redemption through love; a story of passion & romance, of political intrigue & suspense, of friendship & loyalty where the sea draws the characters,

Author : Eric T. Peterson
Publisher : Bookrenter
ISBN 13 : 9780974358420
Total Pages : 256 pages
Book Rating : 4.28/5 ( download)

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Download or read book Web Analytics Demystified written by Eric T. Peterson and published by Bookrenter. This book was released on 2004 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Justin Cutroni
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 0596514964
Total Pages : 89 pages
Book Rating : 4.69/5 ( download)

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Download or read book Google Analytics written by Justin Cutroni and published by "O'Reilly Media, Inc.". This book was released on 2007-08-30 with total page 89 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web analytics is the process of measuring your web site, analyzing the data, and making changes based on the analysis. Many businesses are just starting to learn how they can increase the performance of their web site by using web analytics. For many people, their first exposure to web analytics is Google Analytics, a free tool available to everyone. Although analysis is vital to web analytics, you can't do analysis without good data. Configuring Google Analytics correctly is the key to collecting good data. This Short Cut provides a thorough description of how the Google Analytics system works, information about many different types of implementations, and ways to avoid common pitfalls. It also shares some best practices to get your setup correct the first time.

Author : Brian Clifton
Publisher : John Wiley & Sons
ISBN 13 : 111823958X
Total Pages : 616 pages
Book Rating : 4.82/5 ( download)

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Download or read book Advanced Web Metrics with Google Analytics written by Brian Clifton and published by John Wiley & Sons. This book was released on 2012-03-30 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Author : Bella Martin
Publisher :
ISBN 13 : 1592537561
Total Pages : 210 pages
Book Rating : 4.63/5 ( download)

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Download or read book Universal Methods of Design written by Bella Martin and published by . This book was released on 2012-02 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.