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Author : Douglas A. Simmons
Publisher : Acropolis Books (NY)
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.79/5 ( download)
Download or read book Schweppes, the First 200 Years written by Douglas A. Simmons and published by Acropolis Books (NY). This book was released on 1983 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Diane Wordsworth
Publisher : Pen and Sword
ISBN 13 : 1526733382
Total Pages : 223 pages
Book Rating : 4.82/5 ( download)
Download or read book A History of Cadbury written by Diane Wordsworth and published by Pen and Sword. This book was released on 2018-11-30 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of the world-famous confectioner—maker of the Cadbury Creme Egg—from nineteenth-century shop to multinational brand. When John Cadbury came to Birmingham in 1824, he sold tea, coffee, and drinking chocolate in a small shop on Bull Street. Drinking chocolate was considered a healthy alternative to alcohol, something Cadbury, a Quaker, was keen to encourage. By 1879, the Cadburys were ready to make their historic move to Bournville, where they established their famous “factory in a garden,” built on the sprawling Bournbrook estate. A History of Cadbury recounts the history of this beloved British chocolatier and looks at the social impact the company has had, both on the chocolate and cocoa business and on British culture at large. This is the story of how Cadbury began, how it grew, and how it diversified in order to bring its chocolates and candies to one generation after the next.
Author : Stephanie Zarach
Publisher : Springer
ISBN 13 : 1349089842
Total Pages : 292 pages
Book Rating : 4.40/5 ( download)
Download or read book Debrett's Bibliography of Business History written by Stephanie Zarach and published by Springer. This book was released on 1987-06-18 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Graham Thomas
Publisher : SAGUS
ISBN 13 : 1911489607
Total Pages : 303 pages
Book Rating : 4.03/5 ( download)
Download or read book The Breakthrough Years written by Graham Thomas and published by SAGUS. This book was released on 2024-02-09 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Breakthrough Years opens with chapters that look at how the advertising business was changing and the influence of designers such as Robert Brownjohn. It covers the forming of the mould-breaking CramerSaatchi, then Saatchi & Saatchi before the merger with Garland-Compton in 1975. The story continues until 1980, a pivotal period in the agency’s history. There is much focus on the nature of the creative work and its enduring nature. Labour, of course, wasn’t working then. Chapters are also devoted to the changes being seen on Madison Avenue and the emergence of a new breed of agency.
Author : M. Hensmans
Publisher : Springer
ISBN 13 : 1137268468
Total Pages : 242 pages
Book Rating : 4.64/5 ( download)
Download or read book Strategic Transformation written by M. Hensmans and published by Springer. This book was released on 2012-12-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge.
Author : Bert De Munck
Publisher : Routledge
ISBN 13 : 1317162404
Total Pages : 304 pages
Book Rating : 4.07/5 ( download)
Download or read book Concepts of Value in European Material Culture, 1500-1900 written by Bert De Munck and published by Routledge. This book was released on 2016-03-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary society it would seem self-evident that people allow the market to determine the values of products and services. For everything from a loaf of bread to a work of art to a simple haircut, value is expressed in monetary terms and seen as determined primarily by the 'objective' interplay between supply and demand. Yet this 'price-mechanism' is itself embedded in conventions and frames of reference which differed according to time, place and product type. Moreover, the dominance of the conventions of utility maximising and calculative homo economicus is a relatively new phenomenon, and one which directly correlates to the steady advent of capitalism in early modern Europe. This volume brings together scholars with expertise in a variety of related fields, including economic history, the history of consumption and material culture, art history, and the history of collecting, to explore changing concepts of value from the early modern period to the nineteenth century and present a new view on the advent of modern economic practices. Jointly, they fundamentally challenge traditional historical narratives about the rise of our contemporary market economy and consumer society.
Author : Graham Thomas
Publisher : SAGUS
ISBN 13 : 1911489623
Total Pages : 759 pages
Book Rating : 4.27/5 ( download)
Download or read book The Biggest and Best written by Graham Thomas and published by SAGUS. This book was released on 2022-12-09 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.
Author : Francis Goodall
Publisher : Routledge
ISBN 13 : 113613820X
Total Pages : 685 pages
Book Rating : 4.01/5 ( download)
Download or read book International Bibliography of Business History written by Francis Goodall and published by Routledge. This book was released on 2013-12-16 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of business history has changed and grown dramatically over the last few years. There is less interest in the traditional `company-centred' approach and more concern about the wider business context. With the growth of multi-national corporations in the 1980s, international and inter-firm comparisons have gained in importance. In addition, there has been a move towards improving links with mainstream economic, financial and social history through techniques and outlook. The International Bibliography of Business History brings all of the strands together and provides the user with a comprehensive guide to the literature in the field. The Bibliography is a unique volume which covers the depth and breadth of research in business history. This exhaustive volume has been compiled by a team of subject specialists from around the world under the editorship of three prestigious business historians.
Author : Proffessor John Burnett
Publisher : Routledge
ISBN 13 : 1134788800
Total Pages : 263 pages
Book Rating : 4.04/5 ( download)
Download or read book Liquid Pleasures written by Proffessor John Burnett and published by Routledge. This book was released on 2012-10-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drinking has always meant much more than satisfying the thirst. Drinking can be a necessity, a comfort, an indulgence or a social activity. Liquid Pleasures is an engrossing study of the social history of drinks in Britain from the late seventeenth century to the present. From the first cup of tea at breakfast to mid-morning coffee, to an eveining beer and a 'night-cap', John Burnett discusses individual drinks and drinking patterns which have varied not least with personal taste but also with age, gender, region and class. He shows how different ages have viewed the same drink as either demon poison or medicine. John Burnett traces the history of what has been drunk in Britain from the 'hot beverage revolution' of the late seventeenth century - connecting drinks and related substances such as sugar to empire - right up to the 'cold drinks revolution' of the late twentieth century, examining the factors which have determined these major changes in our dietary habits.
Author : Geoff Marshall
Publisher : The History Press
ISBN 13 : 075249239X
Total Pages : 351 pages
Book Rating : 4.91/5 ( download)
Download or read book London's Industrial Heritage written by Geoff Marshall and published by The History Press. This book was released on 2013-03-01 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you know that apart from Lancashire, the greatest concentration of Boulton & Watt steam engines was in London, demonstrating the enormous and often overlooked significance of London as an industrial centre? The story behind the many industries found in the capital is described in this unique book. London once had scores of breweries; the world’s first plastic material was synthesised in the East End; there was even a gasworks opposite the Palace of Westminster. Clerkenwell was a centre for watch and clock makers; the River Thames used to be full of colliers bringing coal from Newcastle; Joseph Bramah invented his water closet and hydraulic pump here, and Henry Maudslay made machines to make machines. Many household names began in London: Schweppes, Crosse & Blackwell, and Vauxhall motor cars. The list of fascinating facts goes on. In this, the first book of its kind on the subject, Geoff Marshall provides an enthralling overview of London’s industrial face through history.
