Sage Brief Guide To Marketing Ethics

Author : SAGE Publications
Publisher : SAGE
ISBN 13 : 1412995140
Total Pages : 233 pages
Book Rating : 4.46/5 ( download)

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Download or read book SAGE Brief Guide to Marketing Ethics written by SAGE Publications and published by SAGE. This book was released on 2012 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Author : Sage Publishing
Publisher : SAGE
ISBN 13 : 1412997216
Total Pages : 409 pages
Book Rating : 4.18/5 ( download)

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Download or read book SAGE Brief Guide to Business Ethics written by Sage Publishing and published by SAGE. This book was released on 2011-03-14 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text will also be an indispensible companion text for business students to use throughout their full programme of study. This text provides objective coverage of key issues in corporate social responsibility, the obligation of companies to various stakeholder groups, the contribution of business to society and culture, and the relationship between organizations and the quality of the environment. Business Ethics in Brief is divided into eight sections which contain important keywords that relate to those sections: Ethics and the Individual; Theories of Ethics; Understanding Global Ethics; Ethics of Management and Business; Employee and Human Resources Issues; Consumer Issues; Ethics of Advertising, Marketing, and PR; and Environmental Issues in Ethics. Key features of the text include the following: - Keyword entries featuring comprehensive essays on such crucial topics as strategic corporate social responsibility, consumer rights, and ethical decision making - A listing of suggested readings for each entry, so that readers can find more information on topics of particular interest. - Three appendices: An appendix of "problematic practices" that highlights key corporations and industries and the ethical issues they faced; an appendix with key ethics institutes and organizations; and an appendix listing key business ethics periodicals

Author :
Publisher :
ISBN 13 : 9781452243979
Total Pages : 391 pages
Book Rating : 4.72/5 ( download)

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Download or read book Sage Brief Guide to Business Ethics written by and published by . This book was released on 2012 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising, this is an ideal supplement for business ethics courses or as a reference for students and practitioners who would like to learn more about the basics of business ethics.

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.75/5 ( download)

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Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1473934028
Total Pages : 458 pages
Book Rating : 4.23/5 ( download)

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Download or read book Marketing Ethics & Society written by Lynne Eagle and published by SAGE. This book was released on 2015-09-15 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

Author :
Publisher :
ISBN 13 : 9781452243986
Total Pages : 274 pages
Book Rating : 4.80/5 ( download)

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Download or read book SAGE Brief Guide to Corporate Social Responsibility written by and published by . This book was released on 2012 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to serve as a supplemental text for courses in business ethics, corporate social responsibility, corporate strategy, and organizational behaviour, this text is also an indispensible companion text for business students to use throughout their full programme of study.

Author : Robert W. Kolb
Publisher : SAGE Publications
ISBN 13 : 1483381536
Total Pages : 9415 pages
Book Rating : 4.34/5 ( download)

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Download or read book The SAGE Encyclopedia of Business Ethics and Society written by Robert W. Kolb and published by SAGE Publications. This book was released on 2018-03-27 with total page 9415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised, updated, and expanded, The SAGE Encyclopedia of Business Ethics and Society, Second Edition explores current topics, such as mass social media, cookies, and cyber-attacks, as well as traditional issues including accounting, discrimination, environmental concerns, and management. The new edition also includes an in-depth examination of current and recent ethical affairs, such as the dangerous work environments of off-shore factories for Western retailers, the negligence resulting in the 2010 BP oil spill, the gender wage gap, the minimum wage debate and increasing income disparity, and the unparalleled level of debt in the U.S. and other countries with the challenges it presents to many societies and the considerable impact on the ethics of intergenerational wealth transfers. Key Features Include: Seven volumes, available in both electronic and print formats, contain more than 1,200 signed entries by significant figures in the field Cross-references and suggestions for further readings to guide students to in-depth resources Thematic Reader's Guide groups related entries by general topics Index allows for thorough browse-and-search capabilities in the electronic edition

Author : R C Sekhar
Publisher : SAGE Publications India
ISBN 13 : 9780761997184
Total Pages : 316 pages
Book Rating : 4.80/5 ( download)

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Download or read book Ethical Choices in Business written by R C Sekhar and published by SAGE Publications India. This book was released on 2002 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this highly acclaimed book on business ethics discusses the way in which individuals deal with conflicting questions of personal and professional ethics. While retaining all the features of the first edition which made it a unique contribution to the field, this version adopts a more explicitly pragmatic and optimistic framework, while incorporating suggestions received from scholars around the world. R C Sekhar has also added many new features to make the book more accessible to students and to assist the learning process.

Author : Patrick Lee Plaisance
Publisher : SAGE Publications
ISBN 13 : 1483323439
Total Pages : 288 pages
Book Rating : 4.35/5 ( download)

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Download or read book Media Ethics written by Patrick Lee Plaisance and published by SAGE Publications. This book was released on 2013-11-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Ethics: Key Principles for Responsible Practice makes ethics accessible and applicable to media practice, and explains key ethical principles and their application in print and broadcast journalism, public relations, advertising, marketing, and digital media. Unlike application-oriented casebooks, this text sets forth the philosophical underpinnings of key principles and explains how each should guide responsible media behavior. Author Patrick Lee Plaisance synthesizes classical and contemporary ethics in an accessible way to help students ask the right questions and develop their critical reasoning skills, as both media consumers and media professionals of the future. The Second Edition includes new examples and case studies, expanded coverage of digital media, and two new chapters that distinguish the three major frameworks of media ethics and explore the discipline across new media platforms, including blogs, new forms of digital journalism, and social networking sites.

Author : Peter A. Stanwick
Publisher : SAGE Publications
ISBN 13 : 1506303250
Total Pages : 1014 pages
Book Rating : 4.53/5 ( download)

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Download or read book Understanding Business Ethics written by Peter A. Stanwick and published by SAGE Publications. This book was released on 2015-09-16 with total page 1014 pages. Available in PDF, EPUB and Kindle. Book excerpt: Filled with real-world case studies and examples of ethical dilemmas, Understanding Business Ethics, Third Edition prepares students and managers alike to make ethical decisions in today’s complex, global environment. Bestselling authors Peter A. Stanwick and Sarah D. Stanwick explain the fundamental importance of ethical leadership, decision making, and strategic planning while examining emerging trends in business ethics such as the developing world, human rights, environmental sustainability, and technology. In addition to presenting information related to the Association to Advance Collegiate Schools of Business (AACSB), the text’s 26 real-world cases profile a variety of industries, countries, and ethical issues in a way that is relevant and meaningful to students’ lives. The Third Edition features new cases from well-known companies such as Disney and General Motors, new coverage of emerging topics such as big data and social media, expanded coverage of corporate social responsibility, and more. Using an applied approach, this text helps students understand why and how business ethics really do matter!