Rules Of The Green

Author : Kenneth Garnier Chapman
Publisher : Virgin Publishing
ISBN 13 : 9781852277116
Total Pages : 250 pages
Book Rating : 4.14/5 ( download)

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Download or read book The Rules of the Green written by Kenneth Garnier Chapman and published by Virgin Publishing. This book was released on 1997-01-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an account of the way that the game of golf has developed from its origins as a simple diversion for soldiers and common folk, to its present status as an international professional sport. The first list of 13 articles constituting the official rules of golf was produced by a group of Scottish gentlemen in 1774. Since then the rules have seen many changes, although the game is still largely based on the same 13 articles. In this book the author examines how these changes came about and takes the reader step-by-step through the history and rules of the game.

Author : United States Government Accountability Office
Publisher : Lulu.com
ISBN 13 : 0359541828
Total Pages : 88 pages
Book Rating : 4.29/5 ( download)

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Download or read book Standards for Internal Control in the Federal Government written by United States Government Accountability Office and published by Lulu.com. This book was released on 2019-03-24 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Policymakers and program managers are continually seeking ways to improve accountability in achieving an entity's mission. A key factor in improving accountability in achieving an entity's mission is to implement an effective internal control system. An effective internal control system helps an entity adapt to shifting environments, evolving demands, changing risks, and new priorities. As programs change and entities strive to improve operational processes and implement new technology, management continually evaluates its internal control system so that it is effective and updated when necessary. Section 3512 (c) and (d) of Title 31 of the United States Code (commonly known as the Federal Managers? Financial Integrity Act (FMFIA)) requires the Comptroller General to issue standards for internal control in the federal government.

Author : Jacquelyn A. Ottman
Publisher : Berrett-Koehler Publishers
ISBN 13 : 160509868X
Total Pages : 274 pages
Book Rating : 4.85/5 ( download)

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Download or read book The New Rules of Green Marketing written by Jacquelyn A. Ottman and published by Berrett-Koehler Publishers. This book was released on 2011-02-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with a "save the planet" pitch. Instead, they're promoting the added value their products provide: better health, superior performance, good taste, or cost-effectiveness. In this innovative book Ottman argues that emphasizing primary benefits -- the New Rules -- is critical to winning over the mainstream consumer. Drawing on the latest poll data and incorporating lessons learned from her clients and other leading sustainable brands -- including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal-Mart -- Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value-based green marketing strategy. She covers such topics as spurring innovation through a proactive approach to sustainability, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of "greenwashing," teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. The New Rules of Green Marketing captures the best of Ottman's two previous groundbreaking books on green marketing and places it within a 21st Century context. Focusing on a new generation of marketers who likely grew up with an appreciation for sustainability, it provides in one place essential strategies, tools, and inspiration for connecting effectively with mainstream consumers.

Author : Jacquelyn Ottman
Publisher : Routledge
ISBN 13 : 1351278665
Total Pages : 273 pages
Book Rating : 4.69/5 ( download)

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Download or read book The New Rules of Green Marketing written by Jacquelyn Ottman and published by Routledge. This book was released on 2017-10-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: For too long, marketers of sustainable goods and services have targeted "deep green" consumers to promote their products – and they have little to show for their efforts. In this innovative book, Jacquelyn Ottman shows how the green market has moved beyond such niche marketing, and how marketers will find greater success promoting the inherent superior value of their offerings. Greener products are now available within every industry and are a part of our everyday lives. But they didn't get to be so ubiquitous just because they are better for the planet. Whether they were promoted as such or not, sales of green products have grown so fast because of the added value they provide: health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefits – the new rules – is critical to winning over the mainstream consumer and to driving overall organizational growth. The New Rules of Green Marketing helps readers understand why value-based sustainability marketing has become a critical organizational capacity, and how readers can adopt this approach in their own organizations. Illustrated by examples from both international mainstream and the more niche "deep green" leaders who are showing everyone else the way, the book provides practical strategies, tools and inspiration for building every aspect of a credible value-based green marketing strategy, including:How to use a proactive approach to sustainability to spur innovationHow to frame environment-related benefits with relevance to mainstream brandsHow to communicate with credibility and impact – and avoid "greenwashing"How to team up with stakeholders to maximize outreach to consumersHow to use a life cycle orientation to ensure the integrity of one's offeringsHow to best take advantage of recent technological advances in social mediaDrawing on the latest data from leading researchers and reflecting on learnings from Ottman's corporate clients and other pioneers including GE, Nike, HSBC, Method, Starbucks, Timberland, HP, NatureWorks, Philips, Procter & Gamble, Stonyfield Farm and Wal-Mart, this book shows how market leaders are edging out the competition using effective value-first marketing strategies. This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. Whereas earlier works focused on readers who were less familiar with green initiatives, this work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.

Author : Kevin Green
Publisher :
ISBN 13 : 9780993169304
Total Pages : 279 pages
Book Rating : 4.09/5 ( download)

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Download or read book The Rich Rules written by Kevin Green and published by . This book was released on 2015 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Do you wish to become Wealthier and Happier? If the answer's Yes, then this is definitely the book for you Whether you are thinking of starting or improving a business, Kevin's life experiences in 'The Rich Rules' provides you with the essential strategies to achieving success."--Publisher's description.

Author : Victor H. Green
Publisher : Colchis Books
ISBN 13 :
Total Pages : 235 pages
Book Rating : 4./5 ( download)

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Download or read book The Negro Motorist Green Book written by Victor H. Green and published by Colchis Books. This book was released on with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Negro Motorist Green Book was a groundbreaking guide that provided African American travelers with crucial information on safe places to stay, eat, and visit during the era of segregation in the United States. This essential resource, originally published from 1936 to 1966, offered a lifeline to black motorists navigating a deeply divided nation, helping them avoid the dangers and indignities of racism on the road. More than just a travel guide, The Negro Motorist Green Book stands as a powerful symbol of resilience and resistance in the face of oppression, offering a poignant glimpse into the challenges and triumphs of the African American experience in the 20th century.

Author : Jacquelyn A. Ottman
Publisher : ReadHowYouWant
ISBN 13 : 9780369371126
Total Pages : 252 pages
Book Rating : 4.27/5 ( download)

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Download or read book The New Rules of Green Marketing written by Jacquelyn A. Ottman and published by ReadHowYouWant. This book was released on 2011 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. It's not because consumers suddenly prize sustainability above all. It's because savvy green marketers are no longer trying to ''sell the earth'' - instead they're promoting the value their products provide: better health, superior performance, good taste, cost - effectiveness, or simply convenience. This central emphasis on primary benefits - the new rules - is critical to winning over the mainstream consumer. The New Rules of Green Marketing helps readers understand why value - based sustainability marketing has become a critical organizational capacity and how they themselves can adopt this approach. Drawing on the latest data from leading researchers and reflecting on learnings from her corporate clients and other pioneers - including GE, Nike, Method, Starbucks, Timberland, HP, NatureWorks, Procter & Gamble, Stonyfield Farm, and Wal - Mart - Ottman provides practical strategies, tools, and inspiration for building every aspect of a credible value - based green marketing strategy. She covers using a proactive approach to sustainability to spur innovation, developing products that are green throughout their life cycle, communicating credibly to avoid accusations of ''greenwashing, '' teaming up with stakeholders to maximize outreach to consumers, taking advantage of social media, and much more. This book takes the best of Ottman's previous groundbreaking work it into the 21st century. Her new rules relegate traditional ''green guilt'' approaches to the recycling bin of history, break green products out of their niche and, ultimately do a far better job of advancing the triple bottom line of people, profits, and planet.

Author : Francesca Caselli
Publisher : International Monetary Fund
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.26/5 ( download)

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Download or read book Green Fiscal Rules? Challenges and Policy Alternatives written by Francesca Caselli and published by International Monetary Fund. This book was released on 2024-06-21 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper studies the impact of green fiscal rules – designed to protect climate-related spending –on debt dynamics. Simulations of green rules that exempt green spending from the rule limits for an emergingmarket economy illustrate that they can lead to unsustainable debt dynamics when the net zero emissions goal is pursued mostly using spending-based instruments (e.g., investment and subsidies). Or the rule would need to implicitly assume a large fiscal adjustment in the non-green budget, which would undermine its credibility. It will be needed to build broad public consensus for a more comprehensive fiscal strategy that tackles the difficult policy tradeoffs that will be required and takes into account long-term effects. A more appropriate mix of climate policies, including actively employing carbon pricing, should be pursued within the overall setting of fiscal and debt objectives. Developing ‘green’ medium-term fiscal frameworks would help to integrate climate change considerations into fiscal policy design in a more comprehensive manner.

Author : Kenneth Garnier Chapman
Publisher :
ISBN 13 : 9781572432109
Total Pages : 240 pages
Book Rating : 4.01/5 ( download)

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Download or read book Rules of the Green written by Kenneth Garnier Chapman and published by . This book was released on 1997-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Abby Green
Publisher : Harlequin / SB Creative
ISBN 13 : 4596687854
Total Pages : pages
Book Rating : 4.52/5 ( download)

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Download or read book BREAKING THE SHEIKH'S RULES written by Abby Green and published by Harlequin / SB Creative. This book was released on 2015-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Iseult’s family farm is in financial difficulties and about to be bought by Sheikh Nadim, ruler of a small Arabian country. When he comes to inspect the farm, he decides to return home with a racehorse and its trainer?Iseult! He not only took the farm away from her family but also stole her away from Ireland, leaving her struggling father behind! Will Iseult be able to tame Nadim? Will she be able to tame her own heart?