Rubies In The Orchard

Author : Lynda Resnick
Publisher : Crown Currency
ISBN 13 : 0385529422
Total Pages : 226 pages
Book Rating : 4.26/5 ( download)

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Download or read book Rubies in the Orchard written by Lynda Resnick and published by Crown Currency. This book was released on 2009-02-17 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

Author : Lynda Resnick
Publisher : Currency
ISBN 13 : 0385525796
Total Pages : 250 pages
Book Rating : 4.94/5 ( download)

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Download or read book Rubies in the Orchard written by Lynda Resnick and published by Currency. This book was released on 2010-04-06 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell "ice sculptures to Eskimos." But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them. Resnick believes that every company can find "rubies" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer. Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004. A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her "mistake" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.

Author : Paul Goldberger
Publisher : Random House Trade Paperbacks
ISBN 13 : 081296795X
Total Pages : 322 pages
Book Rating : 4.51/5 ( download)

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Download or read book Up From Zero written by Paul Goldberger and published by Random House Trade Paperbacks. This book was released on 2005 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the struggle to rebuild the site at Ground Zero, offering a social, political, cultural, and architectural history of the World Trade Center and the artistic, financial, and emotional challenges of creating a design for the site.

Author : Diane Maceachern
Publisher : Penguin
ISBN 13 : 1440630097
Total Pages : 432 pages
Book Rating : 4.95/5 ( download)

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Download or read book Big Green Purse written by Diane Maceachern and published by Penguin. This book was released on 2008-02-28 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read Diane McEachern's posts on the Penguin Blog. Protecting our environment is one of the biggest issues facing our planet today. But how do we solve a problem that can seem overwhelming-even hopeless? As Diane MacEachern argues in Big Green Purse, the best way to fight the industries that pollute the planet, thereby changing the marketplace forever, is to mobilize the most powerful consumer force in the world-women. MacEachern's message is simple but revolutionary. If women harness the "power of their purse" and intentionally shift their spending money to commodities that have the greatest environmental benefit, they can create a cleaner, greener world. Spirited and informative, this book: - targets twenty commodities-cars, cosmetics, coffee, food, paper products, appliances, cleansers, and more-where women's dollars can make a dramatic difference; - provides easy-to-follow guidelines and lists so women can choose the greenest option regardless of what they're buying, along with recommended companies they should support; - encourages women to spend wisely by explaining what's worth the premium price some green products cost, what's not, and when they shouldn't spend money at all; and - differentiates between products that are actually "green" and those that are simply marketed as "ecofriendly." Whether readers want to start with small changes or are ready to devote the majority of their budget to green products, MacEachern offers concrete and immediate ways that women can take action and make a difference. Empowering and enlightening, Big Green Purse will become the "green shopping bible" for women everywhere who are asking, "What can I do?"

Author : Judith Farr
Publisher : Harvard University Press
ISBN 13 : 9780674656666
Total Pages : 428 pages
Book Rating : 4.60/5 ( download)

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Download or read book The Passion of Emily Dickinson written by Judith Farr and published by Harvard University Press. This book was released on 1992 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a profound new analysis of Dickinson's life and work, Judith Farr explores the desire, suffering, exultation, spiritual rapture, and intense dedication to art that characterize Dickinson's poems, deciphering their many complex and witty references to texts and paintings of the day.

Author : Dominic O'Brien
Publisher : Watkins Media Limited
ISBN 13 : 1848991665
Total Pages : 147 pages
Book Rating : 4.68/5 ( download)

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Download or read book How to Pass Exams written by Dominic O'Brien and published by Watkins Media Limited. This book was released on 2013-06-06 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ace any test that comes your way with this exam prep guide for students looking to elevate their study skills—including memory improvement, speed reading, and notetaking—from the winningest World Memory Champion Dominic O’Brien, eight-times World Memory Champion, outlines in simple language the steps you can take to increase your memory power and pass your exams with flying colors. Whether you are at school studying a foreign language or at university revising for an examination toward a degree, How to Pass Exams shows you the easy way to accelerated learning and help you achieve top grades in any subject. Full of practical and accessible advice, Dominic gives you the secret of his amazing talents and offers you the key to success in your studies.

Author :
Publisher :
ISBN 13 :
Total Pages : 572 pages
Book Rating : 4.07/5 ( download)

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Download or read book Belgravia written by and published by . This book was released on 1872 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Belgravia
Publisher :
ISBN 13 :
Total Pages : 590 pages
Book Rating : 4.84/5 ( download)

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Download or read book Belgravia, a London magazine, conducted by M.E. Braddon written by Belgravia and published by . This book was released on 1872 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Shirley Jackson
Publisher : Lightyear Press
ISBN 13 : 9780899685328
Total Pages : 0 pages
Book Rating : 4.23/5 ( download)

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Download or read book We Have Always Lived in the Castle written by Shirley Jackson and published by Lightyear Press. This book was released on 1990 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Merricat Blackwood protects her sister, Constance, from the curiosity and hostility of the villagers after murders occur on the family estate.

Author :
Publisher :
ISBN 13 :
Total Pages : 870 pages
Book Rating : 4.28/5 ( download)

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Download or read book Belgravia written by and published by . This book was released on 1871-11 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt: