Roi Fundamentals

Author : Patricia Pulliam Phillips
Publisher : John Wiley & Sons
ISBN 13 : 0787987166
Total Pages : 186 pages
Book Rating : 4.69/5 ( download)

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Download or read book ROI Fundamentals written by Patricia Pulliam Phillips and published by John Wiley & Sons. This book was released on 2008-02-08 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.

Author : Marjolein Visser
Publisher : Routledge
ISBN 13 : 1000035328
Total Pages : 809 pages
Book Rating : 4.22/5 ( download)

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Download or read book Digital Marketing Fundamentals written by Marjolein Visser and published by Routledge. This book was released on 2019-11-04 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Author : Patricia Pulliam Phillips
Publisher : Association for Talent Development
ISBN 13 : 1950496384
Total Pages : 254 pages
Book Rating : 4.89/5 ( download)

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Download or read book ROI Basics, 2nd Edition written by Patricia Pulliam Phillips and published by Association for Talent Development. This book was released on 2019-10-29 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your essential guide to calculating return on investment. Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability. Its five-level evaluation framework includes: Level 1: Reaction and Planned Action Level 2: Learning Level 3: Application and Implementation Level 4: Impact Level 5: Return on Investment ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization. In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.

Author : Patricia Pulliam Phillips
Publisher : Association for Talent Development
ISBN 13 : 1607284766
Total Pages : 201 pages
Book Rating : 4.65/5 ( download)

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Download or read book Return on Investment (ROI) Basics written by Patricia Pulliam Phillips and published by Association for Talent Development. This book was released on 2023-06-20 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Return on Investment (ROI) Basics provides a baseline exploration of ROI for both novice and experienced WLP practitioners. Additionally, it includes a review of two essential, often overlooked, steps in the ROI process: communicating results and integrating ROI into an organizations learning programs.

Author : Jack J. Phillips
Publisher : John Wiley & Sons
ISBN 13 : 1119254795
Total Pages : 170 pages
Book Rating : 4.99/5 ( download)

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Download or read book Costs and ROI written by Jack J. Phillips and published by John Wiley & Sons. This book was released on 2016-05-12 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Costs and ROI Costs and ROI is the fifth of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. All costs must be captured for an accurate cost profile. Costs and ROI focuses on developing program costs and the ROI and explains this vital element in the ROI Methodology. The authors show how to capture all costs in order to bring credibility to the analysis. The book outlines the actual ROI calculation and explains the many assumptions and issues that must be considered when calculating the ROI. Costs and ROI presents three effective calculations: the benefit-cost ratio, the ROI percentage, and the payback period. Costs and ROI includes all the challenges and concerns regarding the use of ROI.

Author : Patricia Pulliam Phillips
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.40/5 ( download)

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Download or read book ROI Fundamentals written by Patricia Pulliam Phillips and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 9780814415856
Total Pages : 256 pages
Book Rating : 4.57/5 ( download)

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Download or read book Accounting and Financial Fundamentals for NonFinancial Executives written by and published by AMACOM Div American Mgmt Assn. This book was released on 1996 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : Patricia Pulliam Phillips
Publisher : ASTD Training Basics
ISBN 13 : 9781562864064
Total Pages : 0 pages
Book Rating : 4.68/5 ( download)

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Download or read book Return on Investment (ROI) Basics written by Patricia Pulliam Phillips and published by ASTD Training Basics. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to provide the baseline understanding of return on investment (ROI) to both novice and experienced learning and performance practitioners. This book walks the reader through ROI process from the planning stage, to the selection of appropriate programs, to the collection of data, and finally to the mathematical calculations that determine ROI.

Author : Patricia Pulliam Phillips
Publisher : John Wiley & Sons
ISBN 13 : 1119254787
Total Pages : 192 pages
Book Rating : 4.82/5 ( download)

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Download or read book Data Collection written by Patricia Pulliam Phillips and published by John Wiley & Sons. This book was released on 2016-05-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Collection Data Collection is the second of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. Data Collection offers an effective process for collecting data that is essential to the implementation of the ROI Methodology. The authors outline the techniques, processes, and critical issues involved in successful data collection. The book examines the various methods of data collection, including questionnaires, interviews, focus groups, observation, action plans, performance contracts, and monitoring records. Written for evaluators, facilitators, analysts, designers, coordinators, and managers, Data Collection is a valuable guide for collecting data that are adequate in quantity and quality to produce a complete and credible analysis.

Author : Phillips
Publisher :
ISBN 13 : 9788131515259
Total Pages : pages
Book Rating : 4.57/5 ( download)

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Download or read book Return On Investment Basics (roi) written by Phillips and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: