Ride For The Brand

Author : Jim Whitt
Publisher : Lariat Press
ISBN 13 : 0977000400
Total Pages : 128 pages
Book Rating : 4.01/5 ( download)

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Download or read book Riding for the Brand written by Jim Whitt and published by Lariat Press. This book was released on 2005-06 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Riding for the Brand is a western that's set in the future. It's a short novel about leadership, human motivation and change. The story revolves around two men: Bob Fooshee, a freelance writer, and Burns Marcus, a rancher who builds a business empire. The year is 2030, and Fooshee is dispatched by a magazine to write about Marcus, whose ranch was near bankruptcy 25 years earlier. It was then that Marcus, searching for answers, attended the cattlemen's convention in San Antonio and heard a speaker who provoked him to radically change the way he approached his business. This was the catalyst that led Marcus to start Diamond Enterprises, which becomes the model organization of the 21st century. While interviewing Burns at his ranch in Oklahoma, Bob rides pasture, ropes a few steers and discovers the key to Burns Marcus' success - the power of purposeful leadership.

Author : Red Steagall
Publisher : Students, Texas A and M U.; 44
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.30/5 ( download)

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Download or read book Ride for the Brand written by Red Steagall and published by Students, Texas A and M U.; 44. This book was released on 1993 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Author : James F. Richardson
Publisher : Pgs Press
ISBN 13 : 9781733444637
Total Pages : 238 pages
Book Rating : 4.37/5 ( download)

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Download or read book Ramping Your Brand written by James F. Richardson and published by Pgs Press. This book was released on 2019-12-30 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade. Part 1. Designing to Command a Premium This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. Part 2. Managing A Small Experiment Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. Part 3. Fine Tuning the Conversion Playbook Steady velocity growth is essential to ramping your brand.Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. Part 4. Accelerating to Scale There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.

Author : Michael Pettit
Publisher : University of Oklahoma Press
ISBN 13 : 0806182229
Total Pages : 322 pages
Book Rating : 4.23/5 ( download)

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Download or read book Riding for the Brand written by Michael Pettit and published by University of Oklahoma Press. This book was released on 2012-11-27 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Folks all over West Texas and eastern New Mexico will tell you: Cowdens have been ranching here for as long as anyone can remember. The Cowdens, in fact, have been at the forefront of the cattle business for 150 years. Arriving in Texas in the 1850s, Cowden men and women raised and trailed cattle, sought out water and better grazing land, tangled with Comanches—and helped extend the western line of Anglo settlement as they raised their families. They eventually moved to New Mexico, where they established the renowned JAL Ranch. Award-winning writer Michael Pettit, a Cowden descendant and former rancher, offers a compelling portrait of this genuine American ranching family. Riding for the Brand spans six generations and two states to serve up a real slice of the Old West, complete with cowboys and Indians, cattle and buffalo, open range and barbed wire. Pettit skillfully blends family saga with an urbanite’s firsthand look at life on today’s 50,000-acre Cowden Ranch, where the one dependable factor is the constant wind. Riding for the Brand traces the evolution of the Texas and New Mexico cattle business from the era of intimate ranching communities to today’s oil-enriched or corporate operations. But it’s also the story of one man’s search for identity through his connections to a family, a place, and a way of life.

Author : Louis L'Amour
Publisher : Bantam
ISBN 13 : 0553899678
Total Pages : 262 pages
Book Rating : 4.72/5 ( download)

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Download or read book Riding for the Brand written by Louis L'Amour and published by Bantam. This book was released on 2005-08-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The open West was a land where wanderers could find themselves a home—one to fight for, be changed by, sometimes to die for. Jed Asbury was one such journeyman, taking on the identity of a dead person. Allen Ring was another: He’d won his plot of land in a card game only to find he had to win again with a gun. From a has-been boxer to a ranch hand taking on his bosses’ troubles, the characters in these classic Louis L’Amour short stories are all “riding for the brand”—staying loyal to what matters, staking the West with their courage and their blood.

Author : Clyde Fessler
Publisher : Triple Nickel Press
ISBN 13 : 0983815216
Total Pages : 26 pages
Book Rating : 4.11/5 ( download)

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Download or read book Rebuilding the Brand written by Clyde Fessler and published by Triple Nickel Press. This book was released on 2012 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at how branding and the employees of Harley-Davidson helped in rebuilding its image.

Author : Grant Petersen
Publisher : Workman Publishing
ISBN 13 : 0761155589
Total Pages : 225 pages
Book Rating : 4.84/5 ( download)

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Download or read book Just Ride written by Grant Petersen and published by Workman Publishing. This book was released on 2012-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questions and debunks over eighty myths to highlight bicycling's inherently enjoyable nature, addressing everything from clothing and accessories to health, fitness, and safety.

Author : Robert Iger
Publisher : Random House
ISBN 13 : 0399592105
Total Pages : 272 pages
Book Rating : 4.02/5 ( download)

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Download or read book The Ride of a Lifetime written by Robert Iger and published by Random House. This book was released on 2019-09-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The executive chairman of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced during his fifteen years as CEO while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In The Ride of a Lifetime, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including: • Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. • Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. • Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. • Fairness. Treat people decently, with empathy, and be accessible to them. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology. “The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

Author : Kurt Bartolich
Publisher :
ISBN 13 : 9781519263452
Total Pages : 128 pages
Book Rating : 4.57/5 ( download)

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Download or read book You Can't Ride Two Horses with One Ass written by Kurt Bartolich and published by . This book was released on 2015-12-17 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the biggest threat to your brand today? Most leaders think its disruption, competition, cyber attacks or the economy. The truth is the real enemy is between your ears. Thinking outside the box, scaling and partnerships can sabotage your brand. Even your company mission can undermine it. You Can't Ride Two Horses With One Ass turns conventional brand thinking on its ear and teaches you a new ethos: How to grow your business by protecting your brand. Much like category-killers Southwest Airlines, Google and many of the author's own clients do, you'll learn how to think like a brand, not a business; be more desirable, instead of more available; detect organizational blind spots that can subvert the brand; and build a bridge between company purpose and customer promise-the missing link to exceptional cultural engagement and brand fidelity.

Author : Richard W. Slatta
Publisher : W. W. Norton & Company
ISBN 13 : 9780393314731
Total Pages : 504 pages
Book Rating : 4.31/5 ( download)

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Download or read book The Cowboy Encyclopedia written by Richard W. Slatta and published by W. W. Norton & Company. This book was released on 1996 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 450 entries provide information on cowboy history, culture, and myth of both North and South America.